Posted by advantagemarketing on February 6, 2014
Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!
Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!
Our panel of experts will share valuable tips and tactics to help you shape up and grow your business in 2014.
You will learn how to:
- Use business planning and bank financing to take your company to the next level;
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics;
- Better predict and protect your business from legal risks;
- Take practical steps to grow and protect your business and personal finances
You’ll come away with priorities and action steps so that you start growing right now!
Best of all – the workshop is FREE!
You will also have the opportunity to network with our experts and other business owners over complimentary refreshments. Seating is limited, so register now.
Join Us at One of Our Three No-Cost Workshops:
March 6, 2014
6:00PM – 7:30PM
Location: ConnectOne Bank
142 John Street
Hackensack, New Jersey
March 7, 2014
8:30AM – 10:00AM
Location: The Grain House
Mt. Kemble Avenue/Rte 202
Basking Ridge, New Jersey
March 10, 2014
8:30AM – 10:00AM
Location: Commerce & Industry Assoc of NJ
61 South Paramus Road
Paramus, New Jersey
Our Expert Panel
Felicia Garland, CFP®
Greenberg & Rapp Financial Group, Inc.
Jason Meisner, Esq.
Coughlin Duffy, LLP
Loraine Kasprzak, MBA, CMC
Advantage Marketing Consulting Services, LLC
Vice President, Business Development
We have limited space, so please register in advance of your chosen session.
Posted in Business, Entrepreneur, Management, Marketing, Networking, small business, Traditional marketing | Tagged: business, business owners, business planning, ConnectOne, Hackensack, marketing, Morristown, New Jersey, NJ, panel discussion, Paramus | Leave a Comment »
Posted by advantagemarketing on January 28, 2014
Companies who do business ethically experience a host of benefits, including greater profitability
Companies that live and breathe good business ethics experience several benefits, according to research reported in Consultants News (11/05/13). Such benefits include
- Goodwill and a strong reputation among customers
- Reduced risks and costs
- Expanded access to capital
- International respect
- Improved recruitment leading to lower retention costs.
The most significant benefit might be better financial performance, especially over the longer term. The World’s Most Ethical Companies report reveals that the most responsible S&P 500 companies out-perform those regarded as less responsible.
The UK’s Institute of Business Ethics found that companies with a defined commitment to doing business ethically had profit/turnover ratios 18% higher than those without a similar commitment. The Institute also reported “a direct association” between companies that train their staff in business ethics and their financial performance, as compared to those that simply disclosed ethical values.
Investors also seek companies that are committed to acting ethically. So-called socially responsible investing in the United States has expanded by 486% since 1995, while the remainder of U.S. assets grew by only 376%. Companies that fail to incorporate ethics may face penalties and a damaged reputation, the impact of which can be severe and unexpected when unethical behavior occurs.
The bottom line? Ethics shouldn’t be something you last pondered in a college course. Your company should have an ethics strategy and offer training that guides behavior and actions. Committing to acting ethically is some of the best marketing your company can do.
Posted in Business, Ethics, Management, Marketing, small business, Thought leadership | Tagged: build company credibility, business, Ethics, marketing, thought leadership, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on January 6, 2014
Here are some tips to help you stick to your marketing plan and grow your company in 2014.
Don’t ring in the New Year without a marketing plan in place that will help you grow your company. At Advantage Marketing, we’ve been working with clients who are deep into planning for 2014. Here’s some of the advice we’re sharing with them so that they stay on track:
Don’t look for quick fixes. First and foremost, recognize that growth doesn’t come from quick fixes. You’re better off relying on tested and effective marketing tactics to put prospects in your pipeline. For example, one of our clients is planning quarterly sales and marketing campaigns that include direct mail blasts plus email and phone follow-up with prospects. Such an organized, methodical approach is going to result in real business growth over the entire year.
Make a real commitment. The marketing and business development efforts you implement will take time and effort and therefore a long-term commitment. We advise our clients that if they are truly committed and stick to their plan, growth WILL happen!
Ask for client input. In the book The Pumpkin Plan, author Mike Michalowicz talks about the “Wish List”. It’s not your wish list, but your clients’. Mike has a sneakily effective way to tease it out of them: ask your clients questions about the industry not about your company. Wish List questions you can ask include: What is most confusing about my industry? What frustrates you about vendors in my industry? What do you wish we would do differently? Listen closely to the answers and you will identify golden opportunities for your company.
Build on successes. Chip and Dan Heath, authors of Switch: How to Change Things When Change is Hard, say that when it comes to change, we’ll tend to ask, “What’s the problem and how do I fix it?” But often we can benefit more by asking a different question: “What’s working and how can I do more of it?” In other words, we can learn from our own “bright spots.” What bright spots did your marketing have in 2013? How can you build on them?
Focus, focus, focus. As business owners, we multitask way too often, to the point where we may think it’s a luxury to do just one thing at a time. But in reality, you’re not getting more done by trying to switch between tasks frequently. In fact, you’re probably making more mistakes. Studies have estimated that multitasking can cause your productivity to drop by 40%! Instead of driving yourself crazy, set up your day so that you are doing similar tasks at the same time. For instance, set aside time in the morning and afternoon to focus on email. Ignore it the rest of the time, and you will find your productivity increasing and your frustration decreasing.
Don’t spread your efforts too thin. If your company is just starting on social media and you’re updating your website and running email and direct mail campaigns, then adding more marketing tactics – having a booth at the industry’s big trade show, for instance – can actually derail your overall marketing efforts. Wait until you have the website finished and your campaigns are running smoothly before you add one more thing.
Stay accountable. Track your hits and misses and share them with your team. Brainstorm about why a particular tactic didn’t work, so that you can improve. For instance, if your direct mail or email campaign is not getting a good response, have team members evaluate the campaign’s copy and call-to-action, as well as the mailing lists used. Each of these factors can influence your response rate and can be tweaked or overhauled as necessary for the next campaign.
Celebrate often. All work and no play can lead to a dispirited and unmotivated team. Make a habit of recognizing and celebrating successes both big and small. This goes a long way to keeping your marketing efforts on track and your team motivated to succeed. The rewards don’t have to be huge. One HVAC contractor we know tracks successes on a big blackboard in the break room. It has become a badge of honor among employees to have your name up on that board.
What are you doing to grow your company in 2014? Share it with us in the Comments section below.
Do you need help ramping up your firm’s marketing for growth? Let’s talk! Sign up for a complimentary marketing assessment to get started.
Posted in B2B marketing, Business, Consulting, Email marketing, Marketing, Marketing budget, Marketing plans, Marketing Strategy, Professional service firm marketing, small business, Traditional marketing | Tagged: business, customer feedback, developing marketing plans, email marketing, marketing, marketing tips, traditional marketing, Westfield. NJ | Leave a Comment »