Posted by advantagemarketing on October 7, 2014
Your prospects will stick around when you give them the information resources they need to solve problems
Prospects Can’t Resist Sticky Content
When you give your prospects information that guides them to a problem solution – that’s sticky content!
When you use sticky content effectively, you become the expert people want to hire.
The Sticky Content Plan can help small businesses, consulting firms, and professional service firms build the information resources that bring customers to your door!
- A 3-month content plan to rev up your sticky content creation
- An analysis and suggested improvements for the “stickiness” of your website and two social media accounts.
- An evaluation of your company’s brand messaging – does it compel people to stick around (and hire you)?
A $1,500 Value – Only $999!
Get Your Sticky Content Plan
Posted in B2B marketing, Business, content marketing, lead generation, Marketing, Marketing plans, Marketing Strategy, Professional service firm marketing, small business, Thought leadership | Tagged: business, content development, content marketing, developing marketing plans, marketing, marketing a consulting practice, marketing professional services, professional service firms, small business marketing, sticky content | Leave a Comment »
Posted by advantagemarketing on September 25, 2014
If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.
Smart moves for your consulting practice
While the article was written for chemical engineers who run consulting firms, it can help any professional who wants to grow their consulting firm. You’ll find out why it’s important to:
- Delegate so you can focus on growth
- Align your growth plans with your company’s philosophy
- Tell a compelling story about your company’s brand
- And more!
Is your consulting practice in growth mode? Tell us about your successes and challenges in the Comments section!
Need help growing your consulting practice? The experts at Advantage Marketing will review your consulting practice and provide advice you can use immediately. Contact us today!
Posted in brand building, Business, Chemical Engineer, Consulting, Management, Marketing, Professional service firm marketing | Tagged: brand building, build company credibility, business, Chemical Engineering Progress, chemical engineering progress magazine, chemical engineers, consulting, consulting firm, consulting firm marketing, Consulting firms, Engineering Consulting Practice, marketing, marketing a consulting practice, marketing professional services, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on July 7, 2014
Guest post by Laura Carter
Canada is now taking action to control email spam. Effective July 1st, the Canadian Anti-Spam Law (CASL) requires businesses to obtain consent for sending “commercial electronic messages” to clients or prospective customers.
If you operate in Canada or are in contact with Canadian prospects or customers, you need to know the new rules.
Are you affected?
According to CASL, “if you are sending email, SMS, social media or instant messaging with commercial or promotional information about your business to existing customers or prospects you must comply with the new law.”
Review Your Email Lists
Take some time to go through your email lists and make sure the individuals you’re contacting are interested in what you have to offer. You must now have implied or expressed consent from anyone that you are contacting in Canada, and must offer a way for them to unsubscribe from your emails.
There is a 36-month transition period that allows for time to adjust and gain consent from those currently on your email marketing lists.
Provide Good Content
Think about who you are sending to, the messages you are sending and what you include in them. Provide recipients with quality content, and avoid being too “salesy.” Tell the recipient exactly why you are contacting them and why they should be interested in what you have to say. These are things you should be doing anyway, to comply with the CAN-SPAM laws here in the U.S.
In Canada, spam can now be reported and legitimate concerns could be turned over to CASL. There aren’t any automatic penalties but there is a range of consequences varying from warnings to penalties (up to $1 million for individuals and $10 million for businesses).
Businesses that are already maintaining their email lists and providing quality information to customers and prospects, will require minimal effort to follow the new law. Embrace this as an opportunity to clean up your email lists and streamline your email marketing campaigns, one of your most valuable marketing resources.
This post was written using information from the Canada’s Anti-Spam Legislation website. For more information you can visit http://fightspam.gc.ca.
Posted in Business, content marketing, Email marketing, Internet business, Marketing, Marketing Strategy, small business | Tagged: Ant-Spam laws, CAN-SPAM, Canadian Anti-Spam Law, CASL, email marketing, opt-in email marketing, Spam | Leave a Comment »
Posted by advantagemarketing on June 9, 2014
Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.
Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.
Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.
This article can help you get hit the ground running when you start your consulting firm. You’ll find out why it’s important to:
- Get your license or certification
- Plan your move before you jump from your current company
- Establish a professional presence
- And more!
Have you recently started a consulting practice? Tell us about your successes and challenges in the Comments section!
Posted in Business, career, Chemical Engineer, Consulting, Entrepreneur, small business, Traditional marketing | Tagged: business, business owners, Chemical Engineering Progress, consulting, Consulting firms, engineering consulting, entrepreneurs, marketing a consulting practice, New Jersey, starting a consulting practice, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on May 1, 2014
You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!
Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:
“I really found the advice from speakers with success stories
and/or failures to be most valuable.”
“I appreciated the down-to-earth discussion.”
“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”
Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!
We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.
It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.
What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
- Use business planning and bank financing to take your company to the next level
- Better predict and protect your business from legal risks
- Stop looking in your rear-view mirror and start planning for tomorrow
- Take practical steps to grow and protect your business and personal finances
You will also have the opportunity to network with our EXPERT PANELISTS:
Loraine Kasprzak, CMC, MBA
Managing Director, Advantage Marketing Consulting Services LLC
Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group
Jason Meisner, Esq.
Partner, Couglin Duffy, LLP
Vice President Business Development, ConnectOne Bank
Michael Napolitano, CPA
photo: The Joe Louis Fist Sculpture, Detroit, MI
Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: advantage marketing, attorney, business, business experts, business planning, CitrinCooperman, ConnectOne Bank, financial planner, Greenberg and Rapp, Imagine Grief counseling, legal risks, marketing, marketing strategies, New Jersey, NJ, small business owner, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on April 28, 2014
Can Jimmy Buffet’s brand help you build yours? Read this article and find out!
In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.
Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.
Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from you.
Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.
How you have used your own brand to advance your career? Share with us in Comments.
Posted in brand building, Business, career, Chemical Engineer, Consulting, Marketing, personal branding, small business | Tagged: authentic personal brand, brand, brand building, business, career corner, career success, Chemical Engineering Progress, chemical engineering progress magazine, Jimmy Buffet, marketing, NJ, personal brand | Leave a Comment »