The Marketing Advantage

Connecting You with Your Customers

Content Marketing Outsells Advertising, Costs Less

Posted by advantagemarketing on August 8, 2013


If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.

According to the Guide to Marketing Genius: Content Marketing article, some 82% of consumers feel more positive about a company after reading custom content - such as a white paper, article, blog post or an information-rich website – and 70% feel closer to the company.

The main reasons for using content marketing are that it:

  • Generates about three times as many leads as traditional marketing, per dollar spent
  • Increases direct sales
  • Costs 62% less than traditional marketing
  • Keeps reader attention
  • Improves brand loyalty

The takeaway: although content marketing isn’t anything new, it has seen a spike in growth. Start implementing a creative content strategy within your business or you will be left behind by your competition.

Here’s an excerpt from the infographic:

content marketing infographic

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