Posted by advantagemarketing on September 8, 2016
Read any good marketing books lately? Here are 7 that you won’t want to miss.
Duct Tape Marketing
As a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. Buy It Now
Professional Services Marketing
Written by John E. Doerr, Mike Schultz, and Lee Frederiksen, Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development. The book covers five key areas that are critical for firms that want to grow and become more profitable. It includes real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. Buy It Now
RESULTS! is based on years of experience and learned knowledge and is a powerful business tool. It contains the top tips and insights for getting results in your own business from 17 seasoned business experts, including marketing strategist Loraine Kasprzak. Their mission is to inspire more business owners, entrepreneurs, managers, and salespeople to achieve the results they want, so they can lead the life they desire. Buy It Now
To Sell Is Human
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds. Buy It Now
In Content Inc.
, one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. Buy It Now
Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by Adele Revella, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and more. Buy It Now
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. Buy It Now
What marketing books can you suggest as worthwhile reads?
Posted in Book marketing, Business, content marketing, Marketing, Marketing Strategy, Professional service firm marketing, small business, Traditional marketing | Tagged: business, content marketing, marketing, marketing books, marketing professional services, marketing tips, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on August 11, 2016
Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help you get started with marketing automation for your own small business.
Marketing Automation Leading to Shorter Sales Cycles, Post-Sale Focus
Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. Read More
How to Ensure Your Marketing-Automation Project Does Not Fall Flat
Benefits of marketing automation cannot be overstated. The following 5 tips are meant to provide you some ideas about how to improve your marketing automation and obtain better results. Read More
59% of B2B Fortune 500 Companies Use Marketing Automation
The growth of marketing automation adoption within the Fortune 500 segment is continuing — and for good reason. Read More
Why Predictive Software Is Key To Marketing Automation
It is time to reinvent marketing automation. Read More
How Automation Will Change Content and Native Ads
Nearly nine in 10 say tech will improve content marketing and native advertising. Read More
Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads
Marketing automation is important throughout the leads process. Read More
5 Reasons Sales Teams Should Embrace Marketing Automation
Salespeople want more and better-qualified leads, and most don’t realize or appreciate the value they get from good marketing automation. Read More
6 Ways Marketing Automation Saves Time
When I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. Read More
Vital Features to Look for in Marketing Automation Software this Year
The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Read More
Give Your Marketing Automation Database Segments a Rest: Ideas to make sure you are engaging your contacts.
Continually sending messages on weekly webinars, white paper downloads, call-downs, and recycled nurture campaigns will burn out your database and create a level of exhaustion. Read More
Posted in B2B marketing, Business, Internet business, Marketing, Marketing automation, small business | Tagged: business, marketing, Marketing automation, marketing tips, New Jersey, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on July 14, 2016
Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.
5 Reasons Your Small Business Needs Content Marketing
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. Read More
Content Marketing Is On the Rise – But Less Than 1/2 Of B2B Marketers Think Their Strategies Are Somewhat Effective.
Though everyone agrees that “content is king,” only 2 percent of marketers believe their strategies are highly-effective, according to new research by the CMO Council. Read More
Content Marketing And Its Influence On SEO
If I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology. Read More
How to Leverage Content Marketing for Lead Nurturing
Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. Read More
The New Content Marketing: How to Create Successful Content For Today’s Audience
Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Read More
Analysis: There’s More To Content Than Just Marketing
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Read More
6 Tips For Communicating Content Marketing ROI To Your Executive Team
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. Read More
When, How and Where to Promote Your Content on Social Media
Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Read More
Complement Your Content Marketing with Social Media
Let’s think about how social media fits into the B2B content marketing landscape. Read More
Valuable Tools for Better Content Marketing
Make the most of your content marketing efforts and strategies by using time-saving tools. Read More
For more content marketing tips, follow me on Twitter: @LMKasprzak.
Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, small business, Thought leadership | Tagged: b2b marketinig, business, content development, content marketing, marketing, marketing tips, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on June 16, 2016
I recently had the pleasure of attending and speaking at the Union Catholic Business Networking Luncheon. This second annual event took place at Shackamaxon Country Club in Scotch Plains, NJ, and featured a panel discussion moderated by Joe Connolly, WCBS Newsradio 880 Business Reporter. It was a fun opportunity for members of the business and non-profit communities to come together.
The event was recorded, so if you want to hear all the great advice the panelists gave to audience members, check it out here: http://livestream.com/unioncatholichs/events/5276120. Enjoy!
Posted in Business, Networking | Tagged: business, marketing, networking, thought leadership, Union Catholic Business Networking Luncheon | Leave a Comment »
Posted by advantagemarketing on June 2, 2016
My colleague and friend Eileen Sinett, CEO of Speaking that Connects, recently posted this about developing and executing a marketing plan. I couldn’t have said it better myself!
If you are self-employed, you may have had the experience of contracting a consultant to develop a marketing plan for your business. In my earlier business days, it was frustrating to hear, “Well we never really know what’s going to work or when these efforts will bring in a client. Your plan needs many touches, different types of connecting…”
With a grimace of doubt, I accepted the unknown, resigned to something is better than nothing.
Fast-forward to the present – 2016. I finally get it! Marketing is not a direct transaction but more a process of connections working simultaneously. The bottom line is plan proactively, execute, and be patient.
Here’s my story:
Two years ago, I was a featured speaker for a trade organization. The workshop went well and following the engagement, I entered the participants’ names into my database as I always do so I can stay connected through newsletters, blogs and other business communications. Two years later I receive a website inquiry from one of the workshop attendees. He left his telephone number and we arranged a conversation.
Mr. X mentioned that he had been receiving my marketing communications and appreciated them. He also shared that he was the Program Chair for another trade organization and had an opportunity to bring in a speaker. My eblast kept my name “in front of him.” He went to my website to get a current view of my business, clicked on the video and voila! He liked the segment where I quickly demonstrated improvement in a speaker and thought this process might work for his group. Our conversation resulted in a paid speaking engagement – one of my key marketing targets!
The Marketing process is a journey and mine had these landmarks:
- Participant in workshop shares contact information at seminar
- Contact information entered into business database
- Business sends eblasts, newsletters, event communications, blogs
- Participant reads blog which reinforces business brand and evokes interest
- Interest takes participant to website
- Video on website is viewed , liked and valued
- Participant emails business through website
- Website leads parties to telephone discussion
- Telephone discussion becomes a business opportunity and sale!
Truthfully, I never thought much would come from this local speaking event. However, with time and wisdom, I have learned to dispense with the “probably NOTs” and replace them with trust, possibility and most of all – patience.
Marketing is a process without guarantees, but with focus, intention and patience, it can generate opportunity and prosperity! My bottom line: stretch your patience and stay connected. Good things are bound to happen.
Have you had experiences similar to Eileen’s? Tell us about them!
This article was originally published on Speaking That Connects.
Posted in Marketing | Tagged: marketing, small business | 1 Comment »
Posted by advantagemarketing on December 7, 2015
The Greater Westfield Area Chamber of Commerce recently sponsored the Women to Women Networking Event at the Westwood in Garwood, NJ. This event, the second this year, was a great opportunity for women to network and visit with 20 different vendors. I was honored to be the speaker for the event and really enjoyed sharing my tips for how to create simple elevator speeches that help hook prospects.
A big thank you to all of the wonderful vendors and those who attended this event.
I would also like to thank the Chamber Women’s Committee for all of their time and effort. This event would not have been possible without them and their continued dedication to helping women achieve their personal and professional goals. Committee members include: Mariella Foley (Round Table Wealth Management), Maria Fuentes (Northfield Bank), Barbara Murphy (Sir Speedy), Irene Katz (Coldwell Banker,) Arielle Cassidy (The Juice House), and Susan Devaney (The Mavins Group).
As a GWACC member, I am continually impressed by the friendliness, professionalism and genuine willingness to help exhibited by the Chamber’s staff and board members. Big props to Chris Devine of Wells Fargo (Chamber Board Chairman) and Gene Jannotti (Chamber Executive Director) and all the GWACC staff members!
Sharing my tips for simple and memorable elevator speeches.
The gang’s (mostly) all here! Joining me from left to right: Barbara Murphy, Gene Jannotti, Irene Katz, Maria Fuentes, and Mariella Foley.
Chris Devine, GWACC Board Chairman, chats with Mariella Foley.
At the Advantage Marketing table, with Dan Yost, my marketing intern. Chatting with us is Brett Malak of Brett Malak Lighting Design Inc.
Barbara and Jim Murphy at the Sir Speedy table.
Posted in Marketing, Networking, personal branding, Public speaking, trade shows, Traditional marketing | Tagged: elevator speeches, marketing, networking, Westfield Chamber, Westfield. NJ, Women to Women Networking Event | 2 Comments »
Posted by advantagemarketing on October 29, 2015
In May I shared the story of Charlotte Downey, a multiply handicapped 11-year-old girl who was in desperate need of a better functioning, safer house. Working with Heartworks, an acts of kindness group, my friends at Coppola Brothers Construction stepped in to see how they could help make this dream a reality for Charlotte and her family.
They saw that the family really needed many things: a functioning kitchen, a handicapped accessible bathroom, and a living space that could accommodate all of Charlotte’s medical equipment just to name a few. They hoped to provide the family with an all-around better functioning and more comfortable home.
Five months later, the renovation is almost finished! The home is 99% complete, thanks to a Heartworks fundraising campaign and the Coppola Brothers team who worked with tradespeople and vendors to raise in-kind gifts of more than $100,000.
A final $14,000 will make this renovation complete. They are so very close to reaching their goal! Please spread the word to anyone or any company who can help carry this project across the finish line.
View pictures and videos of this amazing project here and here.
Online donations can be made at https://www.gofundme.com/dj522yeg.
Checks can be made out to *”The Downey Building Fund” and mailed to: 80 Morristown Rd. PMB 222 Bernardsville, NJ 07924
Heartworks also accepts donation for their Children’s Fund, which has made a sizeable donation for this project. Please see http://www.njheartworks.org for their information.
Posted in nonprofits | Tagged: Charlotte Downey, Frank Coppola, nonprofits | Leave a Comment »