The Marketing Advantage

Connecting You with Your Customers

My Top 10 Content Marketing Tweets for B2Bs

Posted by advantagemarketing on July 14, 2016

Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.

 

5 Reasons Your Small Business Needs Content MarketingVintage looking man shouting with a megaphone

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. Read More

 

Content Marketing Is On the Rise – But Less Than 1/2 Of B2B Marketers Think Their Strategies Are Somewhat Effective.

Though everyone agrees that “content is king,” only 2 percent of marketers believe their strategies are highly-effective, according to new research by the CMO Council. Read More

 

Content Marketing And Its Influence On SEO

If I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology. Read More

 

How to Leverage Content Marketing for Lead Nurturing

Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. Read More

 

The New Content Marketing: How to Create Successful Content For Today’s Audience

Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Read More

 

Analysis: There’s More To Content Than Just Marketing

As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Read More

 

6 Tips For Communicating Content Marketing ROI To Your Executive Team

Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. Read More

 

When, How and Where to Promote Your Content on Social Media

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Read More

 

Complement Your Content Marketing with Social Media

Let’s think about how social media fits into the B2B content marketing landscape. Read More

 

Valuable Tools for Better Content Marketing

Make the most of your content marketing efforts and strategies by using time-saving tools. Read More

 

For more content marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Marketing, Business, small business, Thought leadership, content marketing, lead generation, brand building | Tagged: , , , , , , | Leave a Comment »

My Top 10 Small Business Marketing Tweets

Posted by advantagemarketing on June 30, 2016

When you’re running a small business, you’re wearing many hats. These Top 10 tweets provide tips that can help make your marketing hat just a little easier to wear.

How Small Businesses Can Improve Online MarketingPortrait Of Male Bookshop Owner Outside Store

 

You’ve used all of the standard, popular marketing strategies with only moderate success. You wonder – are there things I am missing? Could there be other avenues I don’t know about? Read More

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

Small Businesses: Four Steps To Enhance Real-Time Marketing

Real-time marketing involves branded responses to current events or customer interactions. The tactic only works if those responses are executed, quite literally, in real-time. Read More

 

15 Tools to Create Automation in Your Small Business

These business automation tools can make your business reach a success by leveraging email, social media and web services. Read More

 

How And Why Small Businesses Must Adapt To Social Media

Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important. Read More

 

How To Quickly Master Social Media Marketing For Small Business

It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips. Read More

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

Coming Up With Content Ideas Can Be Tricky For Small Businesses. How To Overcome Writer’s Block In Your Content Marketing

It is the most common question I get when speaking about email marketing, social media or small business in general… “What should I write about?” Read More

 

How Can Your Small Business Benefit From Pinterest?

So what exactly is Pinterest, how does it work, and why is it important to your small business? Read More

 

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social media. Read More

 

For more small business marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Business, Marketing, Marketing automation, small business, Social media marketing | Tagged: , , , , , , , | Leave a Comment »

Union Catholic Business Networking Luncheon

Posted by advantagemarketing on June 16, 2016

I recently had the pleasure of attending and speaking at the Union Catholic Business Networking Luncheon. This second annual event took place at Shackamaxon Country Club in Scotch Plains, NJ, and featured a panel discussion moderated by Joe Connolly, WCBS Newsradio 880 Business Reporter. It was a fun opportunity for members of the business and non-profit communities to come together.

The event was recorded, so if you want to hear all the great advice the panelists gave to audience members, check it out here: http://livestream.com/unioncatholichs/events/5276120. Enjoy!

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Posted in Business, Networking | Tagged: , , , , | Leave a Comment »

Marketing: Process or Patience

Posted by advantagemarketing on June 2, 2016

developing a marketing plan

My colleague and friend Eileen Sinett, CEO of Speaking that Connects, recently posted this about developing and executing a marketing plan. I couldn’t have said it better myself!

If you are self-employed, you may have had the experience of contracting a consultant to develop a marketing plan for your business.  In my earlier business days, it was frustrating to hear, “Well we never really know what’s going to work or when these efforts will bring in a client.  Your plan needs many touches, different types of connecting…” 

With a grimace of doubt, I accepted the unknown, resigned to something is better than nothing.

Fast-forward to the present – 2016. I finally get it!  Marketing is not a direct transaction but more a process of connections working simultaneously. The bottom line is plan proactively, execute, and be patient.

Here’s my story:

Two years ago, I was a featured speaker for a trade organization. The workshop went well and following the engagement, I entered the participants’ names into my database as I always do so I can stay connected through newsletters, blogs and other business communications.  Two years later I receive a website inquiry from one of the workshop attendees.  He left his telephone number and we arranged a conversation.

Mr. X mentioned that he had been receiving my marketing communications and appreciated them.  He also shared that he was the Program Chair for another trade organization and had an opportunity to bring in a speaker.  My eblast kept my name “in front of him.”  He went to my website to get a current view of my business, clicked on the video and voila!   He liked the segment where I quickly demonstrated improvement in a speaker and thought this process might work for his group.  Our conversation resulted in a paid speaking engagement – one of my key marketing targets!

The Marketing process is a journey and mine had these landmarks:

  1. Participant in workshop shares contact information at seminar
  2. Contact information entered into business database
  3. Business sends eblasts, newsletters, event communications, blogs
  4. Participant reads blog which reinforces business brand and evokes interest
  5. Interest takes participant to website
  6. Video on website is viewed , liked and valued
  7. Participant emails business through website
  8. Website leads parties to telephone discussion
  9. Telephone discussion becomes a business opportunity and sale!

Truthfully, I never thought much would come from this local speaking event.  However, with time and wisdom, I have learned to dispense with the “probably NOTs” and replace them with trust, possibility and most of all – patience.

Marketing is a process without guarantees, but with focus, intention and patience, it can generate opportunity and prosperity!   My bottom line:  stretch your patience and stay connected.  Good things are bound to happen.

Have you had experiences similar to Eileen’s? Tell us about them!

 

This article was originally published on Speaking That Connects.

Posted in Marketing | Tagged: , | 1 Comment »

GWACC Women’s Networking Event Draws a Crowd

Posted by advantagemarketing on December 7, 2015

The Greater Westfield Area Chamber of Commerce recently sponsored the Women to Women Networking Event at the Westwood in Garwood, NJ. This event, the second this year, was a great opportunity for women to network and visit with 20 different vendors. I was honored to be the speaker for the event and really enjoyed sharing my tips for how to create simple elevator speeches that help hook prospects.

A big thank you to all of the wonderful vendors and those who attended this event.

I would also like to thank the Chamber Women’s Committee for all of their time and effort. This event would not have been possible without them and their continued dedication to helping women achieve their personal and professional goals. Committee members include: Mariella Foley (Round Table Wealth Management), Maria Fuentes (Northfield Bank), Barbara Murphy (Sir Speedy), Irene Katz (Coldwell Banker,) Arielle Cassidy (The Juice House), and Susan Devaney (The Mavins Group).

As a GWACC member, I am continually impressed by the friendliness, professionalism and genuine willingness to help exhibited by the Chamber’s staff and board members. Big props to Chris Devine of Wells Fargo (Chamber Board Chairman) and Gene Jannotti (Chamber Executive Director) and all the GWACC staff members!

 

Speaking at GWACC

Sharing my tips for simple and memorable elevator speeches.

The gang's all here

The gang’s (mostly) all here! Joining me from left to right: Barbara Murphy, Gene Jannotti, Irene Katz, Maria Fuentes, and Mariella Foley.

Chris D and Mariella Foley

Chris Devine, GWACC Board Chairman, chats with Mariella Foley.

Brett_Dan_Loraine at table

At the Advantage Marketing table, with Dan Yost, my marketing intern. Chatting with us is Brett Malak of Brett Malak Lighting Design Inc.

Barbara and Jim Murphy

Barbara and Jim Murphy at the Sir Speedy table.

 

Posted in Marketing, Networking, personal branding, Public speaking, trade shows, Traditional marketing | Tagged: , , , , , | 2 Comments »

Charlotte’s Home Is Almost Complete!

Posted by advantagemarketing on October 29, 2015

In May I shared the story of Charlotte Downey, a multiply handicapped 11-year-old girl who was in desperate need of a better functioning, safer house. Working with Heartworks, an acts of kindness group, my friends at Coppola Brothers Construction stepped in to see how they could help make this dream a reality for Charlotte and her family.

They saw that the family really needed many things: a functioning kitchen, a handicapped accessible bathroom, and a living space that could accommodate all of Charlotte’s medical equipment just to name a few. They hoped to provide the family with an all-around better functioning and more comfortable home.

Five months later, the renovation is almost finished! The home is 99% complete, thanks to a Heartworks fundraising campaign and the Coppola Brothers team who worked with tradespeople and vendors to raise in-kind gifts of more than $100,000.

A final $14,000 will make this renovation complete. They are so very close to reaching their goal! Please spread the word to anyone or any company who can help carry this project across the finish line.   

View pictures and videos of this amazing project here and here.

IMG_20150603_201940296_HDROnline donations can be made at https://www.gofundme.com/dj522yeg.
OR
Checks can be made out to *”The Downey Building Fund” and mailed to: 80 Morristown Rd. PMB 222 Bernardsville, NJ 07924
OR
Heartworks also accepts donation for their Children’s Fund, which has made a sizeable donation for this project. Please see http://www.njheartworks.org for their information.

 

Posted in nonprofits | Tagged: , , | Leave a Comment »

Don’t Miss out on Our Women to Women Networking Event!

Posted by advantagemarketing on October 27, 2015

women-networkingJoin me and other entrepreneurial women on Wednesday, October 28 from 6-8 at The Westwood in Garwood, NJ. This event is sponsored by the Greater Westfield Area Chamber of Commerce and is open to the public. It’s a great opportunity for networking, networking and more networking!

I will be doing a short discussion on “Clear and Simple Elevator Speeches Hook Prospects.” In addition, enjoy cocktails (cash bar), hors d’oeuvres, food stations and more. Stop by the Advantage Marketing table and enter for a chance to win my book, RESULTS! Impactful Solutions to Drive Business. The book is also available for sale at a special event price.

Purchase tickets for the event online: http://bit.ly/1PxqzYB

$20 GWACC Members/$30 Non-Members

Posted in Networking | Tagged: , | Leave a Comment »

Join Me at the GWACC Small Business Expo

Posted by advantagemarketing on September 11, 2015

GWACCIf it’s Fall, it’s time to start networking!

Join me at the Greater Westfield Area Chamber of Commerce Small Business Fall Expo at The Westwood in Garwood on Wednesday, September 16th from 6-9 pm. This event is open to the public and will be a great time for learning about valuable resources in the area and for networking.

Stop by the Advantage Marketing table for freebies, to enter to win my book RESULTS! Impactful Solutions to Drive Business plus a copy of the Advantage Marketing guide, “Turn Your Practice into a Client Magnet.” These resources are designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! They will also be available to purchase.

If you are a small business owner looking to grow your business, you won’t want to miss this event. There will be hors d’oeuvres, a buffet dinner, wine, beer, and plenty of opportunities for networking. One lucky event attendee will even win 2 tickets to a Mets game! Purchase tickets for the event online: advance purchase $15 or $20 at the door.

Posted in Business, Networking, small business | Tagged: , , , | Leave a Comment »

7 Easy LinkedIn Profile Updates

Posted by advantagemarketing on August 11, 2015

Update your LinkedIn profile

Update your LinkedIn profile with these quick fixes

We all know that LinkedIn is a great way to build your professional brand and connect with others. You probably already have added your work experience to your profile and gotten your recommendations – if for no other reason then LinkedIn routinely nags you about these items.

But if you haven’t updated your profile in a while, you may not be presenting yourself in the best possible way. These seven quick fixes can refresh your profile, make you easier to connect with, and boost your position in search rankings, without a great deal of time or drudgery. (To make these changes, be sure you are in LinkedIn’s Edit Profile screen for your profile.)

1. Show your creds right up top. Include your credentials next to your name (e.g., CPA, MBA, etc.)

2.  Update your photo – SMILE!!!

3. Use your 120 headline characters more effectively. Include your title, company, and keywords. Some examples:

Senior Tax Manager, ABC Accounting, LLC | Tax Planning| Audits | Tax Compliance | Real Estate Taxes | Tax Research
Staff Accountant, ABC Accounting, LLC | GAAP | Financial Reporting | Account Reconciliation | Accruals | Bookkeeping

4. Create a custom URL for your Public Profile. This is easier to read and remember than the default URL LinkedIn sets up for you. For example: https://www.linkedin.com/in/lorainekasprzak. Get step-by-step instructions on customizing your Public Profile URL.

5. Make it easy for others to get in contact with you by adding to your contact information. Be sure you have:

Included your company address, phone and website, and a Twitter name, if you use Twitter too.
Included your email – which will be visible only to your connections.

6. Add or edit your Profile Summary to highlight your accomplishments. You will want to:

Summarize your work experience – use keywords and focus on the results you’ve achieved.
Add a short summary of the company you’re working for and the solutions it provides to clients.

7. Showcase your work in your Profile Summary or Experience sections. Add an article, video, or slide presentation that highlight your excellent, valuable work.

Let these quick fixes inspire you to build an even stronger LinkedIn profile by adding volunteer activities, honors and awards, and more!

Posted in B2B marketing, brand building, Business, career, LinkedIn, Marketing, personal branding, small business, Social media marketing, Traditional marketing | Tagged: , , , | Leave a Comment »

Better Marketing: 13 Quotes to Inspire Your Thinking

Posted by advantagemarketing on July 24, 2015

marketing quotes to inspire

Let these 13 quotes inspire you to update and improve your marketing program.

Summer’s slower days are a good time to get inspired to revise and refocus your company’s marketing. Here are a baker’s dozen of quotes to help get your creative marketing juices flowing – even as you’re sipping mai tai’s on the beach.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.  – G-Eazy

Marketing is too important to be left to the marketing department. – David Packard

Money coming in says I’ve made the right marketing decisions.  – Adam Osborne

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. – Julianne Moore

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success. – Evan Williams

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. – Simon Mainwaring

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. – Seth Godin

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. – Eric Ries

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’ – Clayton Christensen

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. – Gail Sheehy

Share your favorite marketing quote.

Source: BrainyQuote.com

Posted in Business, Marketing, Marketing plans, Marketing Strategy, small business, Thought leadership, Traditional marketing, Word of mouth marketing | Tagged: , , , , , , , , , | 2 Comments »

 
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