The Marketing Advantage

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Build Your Brand for Positive Career Impact

Posted by advantagemarketing on April 28, 2014


personal brand

Can Jimmy Buffet’s brand help you build yours? Read this article and find out!

In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.

Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.

Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from  you.

Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.

How you have used your own brand to advance your career? Share with us in Comments.

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