The Marketing Advantage

Connecting You with Your Customers

Why HTTPS Should Be Enabled on Your Website

Posted by advantagemarketing on May 23, 2017


What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?

It’s good for search – Every minute — no, second — Google’s algorithm requires sites to essentially battle it for top search rankings. But what happens if there’s a tie? There is a tiebreaker involved, and it’s https.

It’s better for users – SSL helps to prevent the “man-in-the-middle” attacks — “a form of eavesdropping where communication between two users is monitored and modified by an unauthorized party” — and keeps user information secure.

SSL is required for AMP – Accelerated Mobile Pages. AMP is going to play a major role in SEO in the coming months — Google is making it a priority for 2017, which implies that AMP-ready pages will have better rankings. But in order for something to be labeled as AMP, it requires SSL.

If you want your SEO to stay strong — on both desktop and mobile — and you don’t want to lose digital sales revenue, it’s easy to see why https should be enabled on your website.

Source: Hubspot

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