Posted by advantagemarketing on January 19, 2017
Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building sales to hiring top talent.
Here are 5 steps to help you develop an effective content marketing strategy that will keep your small business or startup top of mind:
1. Understand Your Customers
An effective content marketing strategy starts with knowing your customers inside and out. So before you create any content, take the time to really listen and understand who your target audience is and what content they want and need.
2. Define Your Brand
Your brand is the promise you make to your customers. It’s what ultimately differentiates your small business or startup from your competitors.
3. Develop Your Content Marketing Strategy
Those who have a documented content marketing strategy are significantly more likely to meet their content marketing goals and achieve success.
4. Create and Amplify Your Content
To be effective, your content needs to be relevant and appropriate to the channel or platform where it will be published and consumed by your target audience.
5. Measure and Readjust Your Content Marketing Strategy
You can’t manage what you don’t measure. If you don’t know whether your content marketing efforts are working or not, how will you know if your marketing objectives are being met?
Don’t go it alone! Contact us if you need help building your content marketing strategy.
Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, Marketing Strategy, small business | Tagged: attracting customers, brand, branding, businesses, content marketing, New Jersey, small business | Leave a Comment »
Posted by advantagemarketing on July 14, 2016
Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.
5 Reasons Your Small Business Needs Content Marketing
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. Read More
Content Marketing Is On the Rise – But Less Than 1/2 Of B2B Marketers Think Their Strategies Are Somewhat Effective.
Though everyone agrees that “content is king,” only 2 percent of marketers believe their strategies are highly-effective, according to new research by the CMO Council. Read More
Content Marketing And Its Influence On SEO
If I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology. Read More
How to Leverage Content Marketing for Lead Nurturing
Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. Read More
The New Content Marketing: How to Create Successful Content For Today’s Audience
Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Read More
Analysis: There’s More To Content Than Just Marketing
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Read More
6 Tips For Communicating Content Marketing ROI To Your Executive Team
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. Read More
When, How and Where to Promote Your Content on Social Media
Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Read More
Complement Your Content Marketing with Social Media
Let’s think about how social media fits into the B2B content marketing landscape. Read More
Valuable Tools for Better Content Marketing
Make the most of your content marketing efforts and strategies by using time-saving tools. Read More
For more content marketing tips, follow me on Twitter: @LMKasprzak.
Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, small business, Thought leadership | Tagged: b2b marketinig, business, content development, content marketing, marketing, marketing tips, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on May 22, 2015
Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.
Are you ready to see RESULTS! in your business?
If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.
The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!
In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.
As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”
Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!
RESULTS! is available in both Kindle and paperback versions on Amazon.com: http://www.amazon.com/dp/1512138010.
You can also follow my RESULTS! book journey on Facebook.
Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!
Leave a comment and let me know how you are getting RESULTS!
Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: advantage marketing, build company credibility, business, content development, developing marketing plans, Facebook, marketing, New Jersey, NJ, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on September 25, 2014
If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.
Smart moves for your consulting practice
While the article was written for chemical engineers who run consulting firms, it can help any professional who wants to grow their consulting firm. You’ll find out why it’s important to:
- Delegate so you can focus on growth
- Align your growth plans with your company’s philosophy
- Tell a compelling story about your company’s brand
- And more!
Is your consulting practice in growth mode? Tell us about your successes and challenges in the Comments section!
Need help growing your consulting practice? The experts at Advantage Marketing will review your consulting practice and provide advice you can use immediately. Contact us today!
Posted in brand building, Business, Chemical Engineer, Consulting, Management, Marketing, Professional service firm marketing | Tagged: brand building, build company credibility, business, Chemical Engineering Progress, chemical engineering progress magazine, chemical engineers, consulting, consulting firm, consulting firm marketing, Consulting firms, Engineering Consulting Practice, marketing, marketing a consulting practice, marketing professional services, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on May 1, 2014
You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!
Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:
“I really found the advice from speakers with success stories
and/or failures to be most valuable.”
“I appreciated the down-to-earth discussion.”
“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”
Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!
We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.
It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.
What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
- Use business planning and bank financing to take your company to the next level
- Better predict and protect your business from legal risks
- Stop looking in your rear-view mirror and start planning for tomorrow
- Take practical steps to grow and protect your business and personal finances
You will also have the opportunity to network with our EXPERT PANELISTS:
Loraine Kasprzak, MBA
Managing Director, Advantage Marketing Consulting Services LLC
Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group
Jason Meisner, Esq.
Partner, Couglin Duffy, LLP
Vice President Business Development, ConnectOne Bank
Michael Napolitano, CPA
photo: The Joe Louis Fist Sculpture, Detroit, MI
Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: advantage marketing, attorney, business, business experts, business planning, CitrinCooperman, ConnectOne Bank, financial planner, Greenberg and Rapp, Imagine Grief counseling, legal risks, marketing, marketing strategies, New Jersey, NJ, small business owner, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on April 28, 2014
Can Jimmy Buffet’s brand help you build yours? Read this article and find out!
In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.
Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.
Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from you.
Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.
How you have used your own brand to advance your career? Share with us in Comments.
Posted in brand building, Business, career, Chemical Engineer, Consulting, Marketing, personal branding, small business | Tagged: authentic personal brand, brand, brand building, business, career corner, career success, Chemical Engineering Progress, chemical engineering progress magazine, Jimmy Buffet, marketing, NJ, personal brand | Leave a Comment »