Posted by advantagemarketing on September 25, 2014
If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.
Smart moves for your consulting practice
While the article was written for chemical engineers who run consulting firms, it can help any professional who wants to grow their consulting firm. You’ll find out why it’s important to:
- Delegate so you can focus on growth
- Align your growth plans with your company’s philosophy
- Tell a compelling story about your company’s brand
- And more!
Is your consulting practice in growth mode? Tell us about your successes and challenges in the Comments section!
Need help growing your consulting practice? The experts at Advantage Marketing will review your consulting practice and provide advice you can use immediately. Contact us today!
Posted in brand building, Business, Chemical Engineer, Consulting, Management, Marketing, Professional service firm marketing | Tagged: brand building, build company credibility, business, Chemical Engineering Progress, chemical engineering progress magazine, chemical engineers, consulting, consulting firm, consulting firm marketing, Consulting firms, Engineering Consulting Practice, marketing, marketing a consulting practice, marketing professional services, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on June 9, 2014
Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.
Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.
Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.
This article can help you get hit the ground running when you start your consulting firm. You’ll find out why it’s important to:
- Get your license or certification
- Plan your move before you jump from your current company
- Establish a professional presence
- And more!
Have you recently started a consulting practice? Tell us about your successes and challenges in the Comments section!
Posted in Business, career, Chemical Engineer, Consulting, Entrepreneur, small business, Traditional marketing | Tagged: business, business owners, Chemical Engineering Progress, consulting, Consulting firms, engineering consulting, entrepreneurs, marketing a consulting practice, New Jersey, starting a consulting practice, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on April 28, 2014
Can Jimmy Buffet’s brand help you build yours? Read this article and find out!
In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.
Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.
Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from you.
Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.
How you have used your own brand to advance your career? Share with us in Comments.
Posted in brand building, Business, career, Chemical Engineer, Consulting, Marketing, personal branding, small business | Tagged: authentic personal brand, brand, brand building, business, career corner, career success, Chemical Engineering Progress, chemical engineering progress magazine, Jimmy Buffet, marketing, NJ, personal brand | Leave a Comment »
Posted by advantagemarketing on January 6, 2014
Here are some tips to help you stick to your marketing plan and grow your company in 2014.
Don’t ring in the New Year without a marketing plan in place that will help you grow your company. At Advantage Marketing, we’ve been working with clients who are deep into planning for 2014. Here’s some of the advice we’re sharing with them so that they stay on track:
Don’t look for quick fixes. First and foremost, recognize that growth doesn’t come from quick fixes. You’re better off relying on tested and effective marketing tactics to put prospects in your pipeline. For example, one of our clients is planning quarterly sales and marketing campaigns that include direct mail blasts plus email and phone follow-up with prospects. Such an organized, methodical approach is going to result in real business growth over the entire year.
Make a real commitment. The marketing and business development efforts you implement will take time and effort and therefore a long-term commitment. We advise our clients that if they are truly committed and stick to their plan, growth WILL happen!
Ask for client input. In the book The Pumpkin Plan, author Mike Michalowicz talks about the “Wish List”. It’s not your wish list, but your clients’. Mike has a sneakily effective way to tease it out of them: ask your clients questions about the industry not about your company. Wish List questions you can ask include: What is most confusing about my industry? What frustrates you about vendors in my industry? What do you wish we would do differently? Listen closely to the answers and you will identify golden opportunities for your company.
Build on successes. Chip and Dan Heath, authors of Switch: How to Change Things When Change is Hard, say that when it comes to change, we’ll tend to ask, “What’s the problem and how do I fix it?” But often we can benefit more by asking a different question: “What’s working and how can I do more of it?” In other words, we can learn from our own “bright spots.” What bright spots did your marketing have in 2013? How can you build on them?
Focus, focus, focus. As business owners, we multitask way too often, to the point where we may think it’s a luxury to do just one thing at a time. But in reality, you’re not getting more done by trying to switch between tasks frequently. In fact, you’re probably making more mistakes. Studies have estimated that multitasking can cause your productivity to drop by 40%! Instead of driving yourself crazy, set up your day so that you are doing similar tasks at the same time. For instance, set aside time in the morning and afternoon to focus on email. Ignore it the rest of the time, and you will find your productivity increasing and your frustration decreasing.
Don’t spread your efforts too thin. If your company is just starting on social media and you’re updating your website and running email and direct mail campaigns, then adding more marketing tactics – having a booth at the industry’s big trade show, for instance – can actually derail your overall marketing efforts. Wait until you have the website finished and your campaigns are running smoothly before you add one more thing.
Stay accountable. Track your hits and misses and share them with your team. Brainstorm about why a particular tactic didn’t work, so that you can improve. For instance, if your direct mail or email campaign is not getting a good response, have team members evaluate the campaign’s copy and call-to-action, as well as the mailing lists used. Each of these factors can influence your response rate and can be tweaked or overhauled as necessary for the next campaign.
Celebrate often. All work and no play can lead to a dispirited and unmotivated team. Make a habit of recognizing and celebrating successes both big and small. This goes a long way to keeping your marketing efforts on track and your team motivated to succeed. The rewards don’t have to be huge. One HVAC contractor we know tracks successes on a big blackboard in the break room. It has become a badge of honor among employees to have your name up on that board.
What are you doing to grow your company in 2014? Share it with us in the Comments section below.
Do you need help ramping up your firm’s marketing for growth? Let’s talk! Sign up for a complimentary marketing assessment to get started.
Posted in B2B marketing, Business, Consulting, Email marketing, Marketing, Marketing budget, Marketing plans, Marketing Strategy, Professional service firm marketing, small business, Traditional marketing | Tagged: business, customer feedback, developing marketing plans, email marketing, marketing, marketing tips, traditional marketing, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on July 30, 2013
Join me on August 15 or 27 as we explore how building a distinct point of view and reputation can get you noticed by prospects
I’m excited to announce that I will be the featured expert on the Institute of Management Consultants (IMC) Consulting to Management (C2M) Live! August webinar series:
What Are You Known for?
How building a distinct point of view and reputation can get you on your prospects’ radar.
Dates: August 15 @ 1:00pm EST & August 27 @3:00pm EST
Register for either session: August 15 OR August 27
Cost: FREE for IMC members; $19.00 for nonmembers
Are you a consultant who is just starting out who needs to find prospects? Or are you an experienced consultant who has found prospects, built your referral pipeline, but now finds your referral sources are gone? Perhaps the colleagues and clients who referred you have retired, or their companies have been bought by larger firms that don’t need your services.
Maybe you’ve tried to do some prospecting on your own. You’ve tried calling or emailing prospects and they don’t respond. You might as well be invisible – these prospects barely know you exist, much less want to take a call from you.
We all know that people prefer to buy professional services from other people, not companies. But how do you grab the attention of prospects so that you can sell to them?
In this interactive session, we will discuss how developing a distinct point of view and reputation can help you attract and build relationships with prospects so that you can then turn them into clients.
- The four steps that prospects must complete before they are willing to buy from you.
- Why your reputation probably isn’t what you think it is – and what you can do to improve it.
- How you can define your distinct point of view so that prospects will recognize your value.
- How to establish deeper relationships by connecting with what matters most to your prospects and clients.
How C2M Live! Works
Every month IMC hosts a live one-hour webinar on topics of interest to consultants. IMC know that your schedule is busy – that’s why they offer a live session at two different times during the month.
- At the beginning of every month, IMC has a short survey on the topic for that month’s sessions to start the conversation
- Each session features a seasoned expert discussing current issues that you’ll find practical, useful and thoughtful.
- If you miss a session, just download the podcast!
- Then continue in the conversation after the session on our IMC USA LinkedIn group, where you’ll get to chat with fellow participants and the presenter.
Posted in Business, Consulting, Entrepreneur, Marketing, Professional service firm marketing, Thought leadership | Tagged: business, consultant brand, consulting to management, IMC, imc members, Institute of Management Consultants, marketing, marketing a consulting practice, marketing professional services, NJ, professional service firms, referral sources, reputation, thought leadership, webinar series | Leave a Comment »