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Archive for the ‘Entrepreneur’ Category

New RESULTS! Book Delivers Solutions to Drive Business Success

Posted by advantagemarketing on May 22, 2015


Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.

Are you ready to see RESULTS! in your business?

If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.

The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!

In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.

As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”

Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!

RESULTS! is available in both Kindle and paperback versions on

You can also follow my RESULTS! book journey on Facebook.

Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!

Leave a comment and let me know how you are getting RESULTS!

Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: , , , , , , , , , | Leave a Comment »

Is Starting a Consulting Practice Right for You?

Posted by advantagemarketing on June 9, 2014

Starting a consulting practice

Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.

Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.

Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.

This article can help you get hit the ground running when you start your consulting firm. You’ll find out why it’s important to:

  • Get your license or certification
  • Plan your move before you jump from your current company
  • Establish a professional presence
  • And more!

Have you recently started a consulting practice? Tell us about your successes and challenges in the Comments section!

Posted in Business, career, Chemical Engineer, Consulting, Entrepreneur, small business, Traditional marketing | Tagged: , , , , , , , , , , | Leave a Comment »

Crush Your Competition for a Good Cause

Posted by advantagemarketing on May 1, 2014

Crush Your Competition Workshop

You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!

New CRUSH Session: May 20th, 8:00-9:30AM!

Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:

“I really found the advice from speakers with success stories
and/or failures to be most valuable.”

“I appreciated the down-to-earth discussion.”

“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”

Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!

We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.

It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.

Register now

What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…

  • Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
  • Use business planning and bank financing to take your company to the next level
  • Better predict and protect your business from legal risks
  • Stop looking in your rear-view mirror and start planning for tomorrow
  • Take practical steps to grow and protect your business and personal finances

You will also have the opportunity to network with our EXPERT PANELISTS:

Loraine Kasprzak, MBA
Managing Director, Advantage Marketing Consulting Services LLC

Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group

Jason Meisner, Esq.
Partner, Couglin Duffy, LLP

Lisa Wagner
Vice President Business Development, ConnectOne Bank

Michael Napolitano, CPA
Partner, CitrinCooperman

 Seating is limited so REGISTER NOW!

photo: The Joe Louis Fist Sculpture, Detroit, MI

Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Crush the Competition in 2014

Posted by advantagemarketing on February 6, 2014

Small Business Workshop

Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!

Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!

Our panel of experts will share valuable tips and tactics to help you shape up and grow your business in 2014.

You will learn how to:

  • Use business planning and bank financing to take your company to the next level;
  • Put more clients in your sales pipeline with the latest proven marketing strategies and tactics;
  • Better predict and protect your business from legal risks;
  • Take practical steps to grow and protect your business and personal finances

You’ll come away with priorities and action steps so that you start growing right now!

 Best of all – the workshop is FREE!

You will also have the opportunity to network with our experts and other business owners over complimentary refreshments. Seating is limited, so register now.

Join Us at One of  Our Three No-Cost Workshops:

March 6, 2014
6:00PM – 7:30PM
Location: ConnectOne BankRegister now
142 John Street
Hackensack, New Jersey

March 7, 2014
8:30AM – 10:00AM
Location: The Grain House
Mt. Kemble Avenue/Rte 202
Basking Ridge,  New Jersey

March 10, 2014
8:30AM – 10:00AM
Location: Commerce & Industry Assoc of NJ
61 South Paramus Road
Paramus, New Jersey

Our Expert Panel

Felicia Garland, CFP®
Financial Planner
Greenberg & Rapp Financial Group, Inc.

Jason Meisner, Esq.
Coughlin Duffy, LLP

Loraine Kasprzak, MBA
Managing Director
Advantage Marketing Consulting Services, LLC

Lisa Wagner
Vice President, Business Development
ConnectOne Bank

We have limited space, so please register in advance of your chosen session.
Register Now!

Posted in Business, Entrepreneur, Management, Marketing, Networking, small business, Traditional marketing | Tagged: , , , , , , , , , , | Leave a Comment »

Join Me for a C2M Live! Webinar: Getting on Your Prospects’ Radar

Posted by advantagemarketing on July 30, 2013

Getting on Your Prospects Radar

Join me on August 15 or 27 as we explore how building a distinct point of view and reputation can get you noticed by prospects

I’m excited to announce that I will be the featured expert on the Institute of Management Consultants (IMC)  Consulting to Management (C2M) Live! August webinar series:

What Are You Known for?

How building a distinct point of view and reputation can get you on your prospects’ radar.

Dates:   August 15 @ 1:00pm EST & August 27 @3:00pm EST

Register for either session: August 15 OR August 27

Cost: FREE for IMC members; $19.00 for nonmembers

Are you a consultant who is just starting out who needs to find prospects? Or are you an experienced consultant who has found prospects, built your referral pipeline, but now finds your referral sources are gone? Perhaps the colleagues and clients who referred you have retired, or their companies have been bought by larger firms that don’t need your services.

Maybe you’ve tried to do some prospecting on your own. You’ve tried calling or emailing prospects and they don’t respond. You might as well be invisible – these prospects barely know you exist, much less want to take a call from you.

We all know that people prefer to buy professional services from other people, not companies. But how do you grab the attention of prospects so that you can sell to them?

In this interactive session, we will discuss how developing a distinct point of view and reputation can help you attract and build relationships with prospects so that you can then turn them into clients.

We’ll discuss:

  • The four steps that prospects must complete before they are willing to buy from you.
  • Why your reputation probably isn’t what you think it is – and what you can do to improve it.
  • How you can define your distinct point of view so that prospects will recognize your value.
  • How to establish deeper relationships by connecting with what matters most to your prospects and clients.


How C2M Live! Works

Every month IMC hosts a live one-hour webinar on topics of interest to consultants. IMC know that your schedule is busy – that’s why they offer a live session at two different times during the month.

  • At the beginning of every month, IMC has a short survey on the topic for that month’s sessions to start the conversation
  • Each session features a seasoned expert discussing current issues that you’ll find practical, useful and thoughtful.
  • If you miss a session, just download the podcast!
  • Then continue in the conversation after the session on our IMC USA LinkedIn group, where you’ll get to chat with fellow participants and the presenter.



Posted in Business, Consulting, Entrepreneur, Marketing, Professional service firm marketing, Thought leadership | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

For Best Results, Just Add Video

Posted by advantagemarketing on July 2, 2013

video for small business

Small businesses can boost their lead generation by adding video to their marketing mix – and they don’t need to resort to grumpy cats

My kids are hooked on YouTube. Even my husband is on YouTube almost every night. Turns out my family is not alone. YouTube, the leading Internet-based video distribution platform, gets over 1 billion unique visitors per month.  People are watching a staggering 6 billion hours of YouTube videos every 30 days — which is almost one hour for every person on Earth. Not surprisingly, YouTube reaches more U.S. adults ages 18-34 than any cable network, according to Nielsen ratings, and not all of them are watching Grumpy Cat videos.

Video can be a powerful vehicle for getting a company’s message in front of a receptive audience. But it can be difficult for small business owners to know how to use video effectively.

To learn more about video, I turned to Lisa Marie Latino, executive producer at Long Shot Productions. Her Fairfield, NJ, based company is a full service television production firm that works with corporate and small businesses.

Why should business owners add video to their marketing mix?

Lisa Marie: Video tells a more vibrant story and can bring your message to life. When you use a video clip on your website, for example, your site visitors gets to know your business on a deeper level. People have short attention spans and video gets them to the main point of your story more quickly.

Video is also so much more affordable than putting an ad in a magazine. With video, there’s a more immediate call to action – and people will really take action.

What are some ways businesses are using video today?

Long Shot Productions

Long Shot Productions works with corporate and small businesses to tell their stories through video

Lisa Marie:  I interviewed Kevin Harrington, chairman and founder of TV Goods Inc. – the “As Seen on TV” folks – about how video contributes to business success today. As Kevin says, video gives you the ability to demonstrate the benefits of your product, the before and after, and the customer or expert testimonial. (Lisa’s interview with Kevin is here:

At Long Shot, we’ve done viral marketing videos for clients, plus interviews, product launches, training videos, messages from the CEO, and customer testimonials. I’ve had clients kick off conventions with video. Any marketing campaign can easily have a video component.

I think every company should have a video on their homepage that explains how they help customers. And for all those bios posted on your website, consider adding a video component. Such videos can help your site visitors get to know your company employees in a more personal way.

How can a business owner get a video made?

Lisa Marie: The easiest thing to do is record video with your iPhone or other mobile device. But this isn’t professional and can reflect poorly on your company’s brand image. You wouldn’t publish a poorly worded article, so you shouldn’t produce a low quality video.

You might be tempted to call a local university and ask for a student to do your video. The tradeoff here is that you may get a free or low-cost video, but the student is focused on school and your video is typically not their first priority.

My advice: Invest in getting your video produced professionally. A expert videographer will think critically about your business and knows how to tell a great story with visuals. It’s like the rest of your marketing: you’re better off working with an expert.

What are some tips for creating a video that engages the audience?

Lisa Marie: Start by mapping out your expectations from start to finish. What do you want the video to accomplish? What look and feel do you want the video to have? And so on.

Then you must find a video company that “gets” you. You must have an environment of collaboration, patience and mutual respect with your videographer.

What else makes a successful video? A stellar script. You need to allow time to develop a good script and have a good shoot.  Typically I spend a lot of time coaching clients through script development, and before and during the shoot. I know it can be intimidating to speak on camera. But the beauty of this is it’s not a live event. You can control it – if you mess up, you can always shoot the video again.

What other advice would you give to someone who is considering video?

Lisa Marie: It’s easy to produce a video, but it has to be marketed effectively to produce the results you want. Your marketing team needs to have a plan to promote your video to help people find your company. You have to put your video in front of them; don’t wait for them to come to you!

Your marketers need to focus on social media – Facebook, LinkedIn, Twitter, or wherever your audiences are – to actively promote your video. And share your video content with bloggers – they always need good content.

Have you used video in your company’s marketing mix? Share your experiences in the Comments section.

Posted in B2B marketing, Business, Entrepreneur, Internet business, Marketing, Marketing plans, Marketing Trends, small business, Social media marketing, video | Tagged: , , , , , , , , , | Leave a Comment »

Soup, or Why I Became an Entrepreneur

Posted by advantagemarketing on May 16, 2013

I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote:

Why I became a consultant - entrepreneurI’m not a Soup Nazi, but lately I’ve become obsessed with soup. Now soup may seem like a simple thing: you open a can of Campbell’s – or if you’re fitness obsessed, Progresso Lite – and then pour it into a pot and heat. But when you make soup from scratch, it becomes a whole ‘nother ballgame. It is fresh with a deep flavor that’s way better than the canned stuff.

When I was new to soup making, I followed recipes.  I followed Rachel Ray’s, for instance, because she is known for easy ones: sauté garlic and onion, add 2 cups of water; 2 cups crushed tomatoes; one teaspoon oregano and 1/2 tsp salt. Cook it down, add some light cream, simmer, and you have a nice tomato soup.

Well, I got bored with that. I wanted to choose the ingredients; I wanted it to be my soup. If I was inspired by the fresh tomatoes at the farmers market, I wanted to use them. Sometimes I wanted to slow simmer it; other times I wanted to throw something together quickly. I just didn’t want to follow someone else’s recipes. And what I found was that when I created my own soups, they were the best ones – and my boys would actually eat them and ask for seconds.

Soup is a good metaphor for my life as an entrepreneur and consultant. I got bored with “canned” corporate life: it lacked flavor and richness. When I left corporate, I found entrepreneurial recipes to follow. I bought every how-to book I could find and built my consulting firm around “best practices.”

Over time, I learned what works well, and I began straying from the recipes and adding new ingredients – services and capabilities to keep things fresh.

Today, while best practices and recipes are still important – how else will I master social media? Or vichyssoise? – It’s when I riff on them or create my own, that I find I’m doing my best, most creative work. Just as my kids appreciate my soup, I believe that those I serve as an entrepreneur and consultant appreciate and value my work.

So I’m not sure how this soup story will end. Will I write a cookbook? Pass my knowledge down to my kids? I think I’ll let that one simmer for awhile…

Posted in Business, career, Entrepreneur, small business, Traditional marketing | Tagged: , , , | Leave a Comment »

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