Posted by advantagemarketing on May 22, 2015
Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.
Are you ready to see RESULTS! in your business?
If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.
The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!
In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.
As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”
Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!
RESULTS! is available in both Kindle and paperback versions on Amazon.com: http://www.amazon.com/dp/1512138010.
You can also follow my RESULTS! book journey on Facebook.
Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!
Leave a comment and let me know how you are getting RESULTS!
Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: advantage marketing, build company credibility, business, content development, developing marketing plans, Facebook, marketing, New Jersey, NJ, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on June 9, 2014
Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.
Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.
Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.
This article can help you get hit the ground running when you start your consulting firm. You’ll find out why it’s important to:
- Get your license or certification
- Plan your move before you jump from your current company
- Establish a professional presence
- And more!
Have you recently started a consulting practice? Tell us about your successes and challenges in the Comments section!
Posted in Business, career, Chemical Engineer, Consulting, Entrepreneur, small business, Traditional marketing | Tagged: business, business owners, Chemical Engineering Progress, consulting, Consulting firms, engineering consulting, entrepreneurs, marketing a consulting practice, New Jersey, starting a consulting practice, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on May 1, 2014
You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!
Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:
“I really found the advice from speakers with success stories
and/or failures to be most valuable.”
“I appreciated the down-to-earth discussion.”
“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”
Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!
We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.
It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.
What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
- Use business planning and bank financing to take your company to the next level
- Better predict and protect your business from legal risks
- Stop looking in your rear-view mirror and start planning for tomorrow
- Take practical steps to grow and protect your business and personal finances
You will also have the opportunity to network with our EXPERT PANELISTS:
Loraine Kasprzak, MBA
Managing Director, Advantage Marketing Consulting Services LLC
Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group
Jason Meisner, Esq.
Partner, Couglin Duffy, LLP
Vice President Business Development, ConnectOne Bank
Michael Napolitano, CPA
photo: The Joe Louis Fist Sculpture, Detroit, MI
Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: advantage marketing, attorney, business, business experts, business planning, CitrinCooperman, ConnectOne Bank, financial planner, Greenberg and Rapp, Imagine Grief counseling, legal risks, marketing, marketing strategies, New Jersey, NJ, small business owner, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on February 6, 2014
Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!
Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!
Our panel of experts will share valuable tips and tactics to help you shape up and grow your business in 2014.
You will learn how to:
- Use business planning and bank financing to take your company to the next level;
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics;
- Better predict and protect your business from legal risks;
- Take practical steps to grow and protect your business and personal finances
You’ll come away with priorities and action steps so that you start growing right now!
Best of all – the workshop is FREE!
You will also have the opportunity to network with our experts and other business owners over complimentary refreshments. Seating is limited, so register now.
Join Us at One of Our Three No-Cost Workshops:
March 6, 2014
6:00PM – 7:30PM
Location: ConnectOne Bank
142 John Street
Hackensack, New Jersey
March 7, 2014
8:30AM – 10:00AM
Location: The Grain House
Mt. Kemble Avenue/Rte 202
Basking Ridge, New Jersey
March 10, 2014
8:30AM – 10:00AM
Location: Commerce & Industry Assoc of NJ
61 South Paramus Road
Paramus, New Jersey
Our Expert Panel
Felicia Garland, CFP®
Greenberg & Rapp Financial Group, Inc.
Jason Meisner, Esq.
Coughlin Duffy, LLP
Loraine Kasprzak, MBA
Advantage Marketing Consulting Services, LLC
Vice President, Business Development
We have limited space, so please register in advance of your chosen session.
Posted in Business, Entrepreneur, Management, Marketing, Networking, small business, Traditional marketing | Tagged: business, business owners, business planning, ConnectOne, Hackensack, marketing, Morristown, New Jersey, NJ, panel discussion, Paramus | Leave a Comment »
Posted by advantagemarketing on July 30, 2013
Join me on August 15 or 27 as we explore how building a distinct point of view and reputation can get you noticed by prospects
I’m excited to announce that I will be the featured expert on the Institute of Management Consultants (IMC) Consulting to Management (C2M) Live! August webinar series:
What Are You Known for?
How building a distinct point of view and reputation can get you on your prospects’ radar.
Dates: August 15 @ 1:00pm EST & August 27 @3:00pm EST
Register for either session: August 15 OR August 27
Cost: FREE for IMC members; $19.00 for nonmembers
Are you a consultant who is just starting out who needs to find prospects? Or are you an experienced consultant who has found prospects, built your referral pipeline, but now finds your referral sources are gone? Perhaps the colleagues and clients who referred you have retired, or their companies have been bought by larger firms that don’t need your services.
Maybe you’ve tried to do some prospecting on your own. You’ve tried calling or emailing prospects and they don’t respond. You might as well be invisible – these prospects barely know you exist, much less want to take a call from you.
We all know that people prefer to buy professional services from other people, not companies. But how do you grab the attention of prospects so that you can sell to them?
In this interactive session, we will discuss how developing a distinct point of view and reputation can help you attract and build relationships with prospects so that you can then turn them into clients.
- The four steps that prospects must complete before they are willing to buy from you.
- Why your reputation probably isn’t what you think it is – and what you can do to improve it.
- How you can define your distinct point of view so that prospects will recognize your value.
- How to establish deeper relationships by connecting with what matters most to your prospects and clients.
How C2M Live! Works
Every month IMC hosts a live one-hour webinar on topics of interest to consultants. IMC know that your schedule is busy – that’s why they offer a live session at two different times during the month.
- At the beginning of every month, IMC has a short survey on the topic for that month’s sessions to start the conversation
- Each session features a seasoned expert discussing current issues that you’ll find practical, useful and thoughtful.
- If you miss a session, just download the podcast!
- Then continue in the conversation after the session on our IMC USA LinkedIn group, where you’ll get to chat with fellow participants and the presenter.
Posted in Business, Consulting, Entrepreneur, Marketing, Professional service firm marketing, Thought leadership | Tagged: business, consultant brand, consulting to management, IMC, imc members, Institute of Management Consultants, marketing, marketing a consulting practice, marketing professional services, NJ, professional service firms, referral sources, reputation, thought leadership, webinar series | Leave a Comment »
Posted by advantagemarketing on May 16, 2013
I’ve been part of a Mastermind Group since 2012. A recent homework assignment was to write “our” story. Since I’m not one to be satisfied with a standard bio, here’s what I wrote:
I’m not a Soup Nazi, but lately I’ve become obsessed with soup. Now soup may seem like a simple thing: you open a can of Campbell’s – or if you’re fitness obsessed, Progresso Lite – and then pour it into a pot and heat. But when you make soup from scratch, it becomes a whole ‘nother ballgame. It is fresh with a deep flavor that’s way better than the canned stuff.
When I was new to soup making, I followed recipes. I followed Rachel Ray’s, for instance, because she is known for easy ones: sauté garlic and onion, add 2 cups of water; 2 cups crushed tomatoes; one teaspoon oregano and 1/2 tsp salt. Cook it down, add some light cream, simmer, and you have a nice tomato soup.
Well, I got bored with that. I wanted to choose the ingredients; I wanted it to be my soup. If I was inspired by the fresh tomatoes at the farmers market, I wanted to use them. Sometimes I wanted to slow simmer it; other times I wanted to throw something together quickly. I just didn’t want to follow someone else’s recipes. And what I found was that when I created my own soups, they were the best ones – and my boys would actually eat them and ask for seconds.
Soup is a good metaphor for my life as an entrepreneur and consultant. I got bored with “canned” corporate life: it lacked flavor and richness. When I left corporate, I found entrepreneurial recipes to follow. I bought every how-to book I could find and built my consulting firm around “best practices.”
Over time, I learned what works well, and I began straying from the recipes and adding new ingredients – services and capabilities to keep things fresh.
Today, while best practices and recipes are still important – how else will I master social media? Or vichyssoise? – It’s when I riff on them or create my own, that I find I’m doing my best, most creative work. Just as my kids appreciate my soup, I believe that those I serve as an entrepreneur and consultant appreciate and value my work.
So I’m not sure how this soup story will end. Will I write a cookbook? Pass my knowledge down to my kids? I think I’ll let that one simmer for awhile…
Posted in Business, career, Entrepreneur, small business, Traditional marketing | Tagged: business, Certified Management Consultant, entrepreneurs, Westfield. NJ | Leave a Comment »