Posted by advantagemarketing on January 19, 2017
Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building sales to hiring top talent.
Here are 5 steps to help you develop an effective content marketing strategy that will keep your small business or startup top of mind:
1. Understand Your Customers
An effective content marketing strategy starts with knowing your customers inside and out. So before you create any content, take the time to really listen and understand who your target audience is and what content they want and need.
2. Define Your Brand
Your brand is the promise you make to your customers. It’s what ultimately differentiates your small business or startup from your competitors.
3. Develop Your Content Marketing Strategy
Those who have a documented content marketing strategy are significantly more likely to meet their content marketing goals and achieve success.
4. Create and Amplify Your Content
To be effective, your content needs to be relevant and appropriate to the channel or platform where it will be published and consumed by your target audience.
5. Measure and Readjust Your Content Marketing Strategy
You can’t manage what you don’t measure. If you don’t know whether your content marketing efforts are working or not, how will you know if your marketing objectives are being met?
Don’t go it alone! Contact us if you need help building your content marketing strategy.
Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, Marketing Strategy, small business | Tagged: attracting customers, brand, branding, businesses, content marketing, New Jersey, small business | Leave a Comment »
Posted by advantagemarketing on January 5, 2017
Is your new year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.
How to Introduce Yourself Quickly
At networking events, you often have to introduce yourself in 10 seconds or less.This might sound easy, but many people stumble over this short introduction. This video offers some good tips that will enable you to leave a great impression quickly. Watch Now
How to Start a Conversation
Nobody likes uncomfortable moments, especially at a networking event. Here are a few tips to kickstart a conversation and avoid uncomfortable silences with those you meet. Watch Now
7 Tips for Effective Networking
Networking goes far beyond just meeting people. Effective networking means establishing meaningful relationships with potential clients. Here are seven helpful tips that will help you after the initial meeting. Watch Now
10 Great Questions to Ask at Networking Events
Getting people to open up to you is a great first step to networking with them, but to make a stronger connection you need to keep them talking. Here are 10 questions to ask that will help you establish meaningful connections with those you meet. Watch Now
How to Make a Great First Impression
Did you know that people remember the way that you made them feel instead of the words that you actually said? To make a great first impression, it’s important to prepare yourself with positive thoughts before you even meet your first connection. In this video, you will learn how to do just that. Watch Now
Posted in B2B marketing, Business, lead generation, Networking, small business, Traditional marketing | Tagged: businesses, New Jersey, small business, video, YouTube | Leave a Comment »
Posted by advantagemarketing on December 27, 2016
I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.”
While referrals are a very important way to maintain your business, you still need to have a website optimized for mobile to support lead generation that will help grow your business. The Managing Technology column in the Wall Street Journal recently discussed the need for a mobile-friendly website:
Consumers are ditching their desktops and buying on mobile phones. But a lot of businesses aren’t making it easy for them — according to RBC Capital Markets, only 33% of small businesses have their websites optimized for mobile. This can become a nightmare for customers: “More often than not, people start on their phones,” says John Scheer, founding partner of Herman-Scheer, “If you have to pinch and zoom to find the address or phone number, that’s not an easy user experience. People are more likely to leave that site.”
So how can you design a mobile site that’s a dream come true? Keeping these two simple tips in mind can make your mobile site a pleasure to use and drive more sales:
The User Comes First
The customer is always right, and your website is no exception, according to the WSJ. “You should design around the user experience as opposed to what you want the customer experience to be,” says Luke Wroblewski, a product director at Google.
Looking at how people actually use your site is crucial to its design: What features are people always hunting for? Are any sections of your website particularly frustrating? You may think users will prefer complex features or assume they are browsing on big monitors, but that’s not always true. Ask someone try out your website on a few different devices, and observe where they have difficulties. Try to alleviate those difficulties when you’re making changes to your site.
Everything Up Front
Experts advise keeping things simple and giving customers what they want the moment they land on your page. A restaurant, for example, should make its contact information and a dinner reservation form some of the first things users see when they enter the website. If your landing page contains all the essentials without being cluttered, mobile users will be much more likely to use your website.
Some helpful additions to every mobile site are:
- One-click contests and promotions to engage customers
- Clickable phone numbers that will trigger a call
- Large font sizes and a simple navigation bar
With the growing flood of mobile users, every business needs a good mobile site. Keeping important information up front and taking into account user experience can make your site a pleasure to use and drive sales. Many businesses are missing out on mobile — make sure yours isn’t too.
Need Help with Your Website?
Contact us if you need help with your website. The Advantage Marketing team is expert at creating mobile-friendly sites with the right content to drive lead generation.
Source: “Missing Out on Mobile,” by Dennis Nishi, Managing Technology; Wall Street Journal, 11-21-16.
Posted in Business, lead generation, sales and marketing, small business, Traditional marketing, Website, Word of mouth marketing | Tagged: Google, mobile-friendly design, small business, website design | Leave a Comment »
Posted by advantagemarketing on July 14, 2016
Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.
5 Reasons Your Small Business Needs Content Marketing
Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. Read More
Content Marketing Is On the Rise – But Less Than 1/2 Of B2B Marketers Think Their Strategies Are Somewhat Effective.
Though everyone agrees that “content is king,” only 2 percent of marketers believe their strategies are highly-effective, according to new research by the CMO Council. Read More
Content Marketing And Its Influence On SEO
If I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology. Read More
How to Leverage Content Marketing for Lead Nurturing
Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. Read More
The New Content Marketing: How to Create Successful Content For Today’s Audience
Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Read More
Analysis: There’s More To Content Than Just Marketing
As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Read More
6 Tips For Communicating Content Marketing ROI To Your Executive Team
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. Read More
When, How and Where to Promote Your Content on Social Media
Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Read More
Complement Your Content Marketing with Social Media
Let’s think about how social media fits into the B2B content marketing landscape. Read More
Valuable Tools for Better Content Marketing
Make the most of your content marketing efforts and strategies by using time-saving tools. Read More
For more content marketing tips, follow me on Twitter: @LMKasprzak.
Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, small business, Thought leadership | Tagged: b2b marketinig, business, content development, content marketing, marketing, marketing tips, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on May 22, 2015
Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.
Are you ready to see RESULTS! in your business?
If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.
The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!
In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.
As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”
Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!
RESULTS! is available in both Kindle and paperback versions on Amazon.com: http://www.amazon.com/dp/1512138010.
You can also follow my RESULTS! book journey on Facebook.
Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!
Leave a comment and let me know how you are getting RESULTS!
Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: advantage marketing, build company credibility, business, content development, developing marketing plans, Facebook, marketing, New Jersey, NJ, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on October 7, 2014
Your prospects will stick around when you give them the information resources they need to solve problems
Prospects Can’t Resist Sticky Content
When you give your prospects information that guides them to a problem solution – that’s sticky content!
When you use sticky content effectively, you become the expert people want to hire.
The Sticky Content Plan can help small businesses, consulting firms, and professional service firms build the information resources that bring customers to your door!
- A 3-month content plan to rev up your sticky content creation
- An analysis and suggested improvements for the “stickiness” of your website and two social media accounts.
- An evaluation of your company’s brand messaging – does it compel people to stick around (and hire you)?
A $1,500 Value – Only $999!
Get Your Sticky Content Plan
Posted in B2B marketing, Business, content marketing, lead generation, Marketing, Marketing plans, Marketing Strategy, Professional service firm marketing, small business, Thought leadership | Tagged: business, content development, content marketing, developing marketing plans, marketing, marketing a consulting practice, marketing professional services, professional service firms, small business marketing, sticky content | Leave a Comment »
Posted by advantagemarketing on May 1, 2014
You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!
Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:
“I really found the advice from speakers with success stories
and/or failures to be most valuable.”
“I appreciated the down-to-earth discussion.”
“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”
Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!
We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.
It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.
What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
- Use business planning and bank financing to take your company to the next level
- Better predict and protect your business from legal risks
- Stop looking in your rear-view mirror and start planning for tomorrow
- Take practical steps to grow and protect your business and personal finances
You will also have the opportunity to network with our EXPERT PANELISTS:
Loraine Kasprzak, MBA
Managing Director, Advantage Marketing Consulting Services LLC
Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group
Jason Meisner, Esq.
Partner, Couglin Duffy, LLP
Vice President Business Development, ConnectOne Bank
Michael Napolitano, CPA
photo: The Joe Louis Fist Sculpture, Detroit, MI
Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: advantage marketing, attorney, business, business experts, business planning, CitrinCooperman, ConnectOne Bank, financial planner, Greenberg and Rapp, Imagine Grief counseling, legal risks, marketing, marketing strategies, New Jersey, NJ, small business owner, Westfield. NJ | Leave a Comment »