Posted by advantagemarketing on September 25, 2014
If you run your own consulting practice then read “Growing Your Engineering Consulting Practice” from Chemical Engineering Progress magazine for practical advice from established, successful consultants.
Smart moves for your consulting practice
While the article was written for chemical engineers who run consulting firms, it can help any professional who wants to grow their consulting firm. You’ll find out why it’s important to:
- Delegate so you can focus on growth
- Align your growth plans with your company’s philosophy
- Tell a compelling story about your company’s brand
- And more!
Is your consulting practice in growth mode? Tell us about your successes and challenges in the Comments section!
Need help growing your consulting practice? The experts at Advantage Marketing will review your consulting practice and provide advice you can use immediately. Contact us today!
Posted in brand building, Business, Chemical Engineer, Consulting, Management, Marketing, Professional service firm marketing | Tagged: brand building, build company credibility, business, Chemical Engineering Progress, chemical engineering progress magazine, chemical engineers, consulting, consulting firm, consulting firm marketing, Consulting firms, Engineering Consulting Practice, marketing, marketing a consulting practice, marketing professional services, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on February 6, 2014
Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!
Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!
Our panel of experts will share valuable tips and tactics to help you shape up and grow your business in 2014.
You will learn how to:
- Use business planning and bank financing to take your company to the next level;
- Put more clients in your sales pipeline with the latest proven marketing strategies and tactics;
- Better predict and protect your business from legal risks;
- Take practical steps to grow and protect your business and personal finances
You’ll come away with priorities and action steps so that you start growing right now!
Best of all – the workshop is FREE!
You will also have the opportunity to network with our experts and other business owners over complimentary refreshments. Seating is limited, so register now.
Join Us at One of Our Three No-Cost Workshops:
March 6, 2014
6:00PM – 7:30PM
Location: ConnectOne Bank
142 John Street
Hackensack, New Jersey
March 7, 2014
8:30AM – 10:00AM
Location: The Grain House
Mt. Kemble Avenue/Rte 202
Basking Ridge, New Jersey
March 10, 2014
8:30AM – 10:00AM
Location: Commerce & Industry Assoc of NJ
61 South Paramus Road
Paramus, New Jersey
Our Expert Panel
Felicia Garland, CFP®
Greenberg & Rapp Financial Group, Inc.
Jason Meisner, Esq.
Coughlin Duffy, LLP
Loraine Kasprzak, MBA
Advantage Marketing Consulting Services, LLC
Vice President, Business Development
We have limited space, so please register in advance of your chosen session.
Posted in Business, Entrepreneur, Management, Marketing, Networking, small business, Traditional marketing | Tagged: business, business owners, business planning, ConnectOne, Hackensack, marketing, Morristown, New Jersey, NJ, panel discussion, Paramus | Leave a Comment »
Posted by advantagemarketing on January 28, 2014
Companies who do business ethically experience a host of benefits, including greater profitability
Companies that live and breathe good business ethics experience several benefits, according to research reported in Consultants News (11/05/13). Such benefits include
- Goodwill and a strong reputation among customers
- Reduced risks and costs
- Expanded access to capital
- International respect
- Improved recruitment leading to lower retention costs.
The most significant benefit might be better financial performance, especially over the longer term. The World’s Most Ethical Companies report reveals that the most responsible S&P 500 companies out-perform those regarded as less responsible.
The UK’s Institute of Business Ethics found that companies with a defined commitment to doing business ethically had profit/turnover ratios 18% higher than those without a similar commitment. The Institute also reported “a direct association” between companies that train their staff in business ethics and their financial performance, as compared to those that simply disclosed ethical values.
Investors also seek companies that are committed to acting ethically. So-called socially responsible investing in the United States has expanded by 486% since 1995, while the remainder of U.S. assets grew by only 376%. Companies that fail to incorporate ethics may face penalties and a damaged reputation, the impact of which can be severe and unexpected when unethical behavior occurs.
The bottom line? Ethics shouldn’t be something you last pondered in a college course. Your company should have an ethics strategy and offer training that guides behavior and actions. Committing to acting ethically is some of the best marketing your company can do.
Posted in Business, Ethics, Management, Marketing, small business, Thought leadership | Tagged: build company credibility, business, Ethics, marketing, thought leadership, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on September 17, 2013
Content marketing can be more cost effective than advertising, IF you learn the Do’s and Don’ts of effective CM.
The Financial Post ran an excellent column online about the do’s and don’ts of content marketing. If you’re still unfamiliar with this type of marketing, think of it as continually providing interesting and helpful content such as FAQs, white papers, online communities, etc. to your prospects. Such content is not an overt, pushy sales pitch and can be more cost effective than traditional advertising.
According to The Content Marketing Institute (CMI), 91% of B2B Marketers and 86% of B2C marketers already use content marketing (CM) in their marketing mix. CM is meeting the needs of today’s demanding customers, according to the article. Google research finds that consumers require twice as many sources of information before making a decision today than they did just a couple of years ago. Roper Public Affairs, a research firm, found that 80% of business decision makers prefer to get company information in a series of articles versus an advertisement, while 60% say that company content helps them make better product decisions.
The article reports that some companies such as Xerox, McDonalds, and Open Text are scoring big wins with CM. Other firms aren’t so sure their efforts are paying off. A CMI survey of 1,400 companies found that only 36% of respondents considered their CM initiatives effective.
One big difference between CM and traditional marketing tactics is that CM is NOT a quick hit. It requires an investment of time and effort, not only by the marketing team but by the experts in your firm. These folks, because of their knowledge and experience, are often your firm’s busiest professionals, even before you load them up with CM tasks.
To maximize CM’s benefits, you would be wise to heed the article’s dos and don’ts:
- Focus on the objective – CM should be about inciting readers or viewers into doing something desirable like purchasing a product or requesting a quote.
- Have a systematic process – Organizations should cultivate, track and engage customers through their CM journey. To drive efficiency, marketers need to ensure they are using and measuring the right metrics like leads by content, on page conversions and share ratio by content.
- Maximize SEO – To maximize CM’s impact, companies should periodically refine their search engine optimization programs including keyword choice and site design.
- Stress quality – Poorly crafted and executed content can detract from your CM program and brand image. CM benefits from an iterative approach that regularly explores customer preferences and tests out new creative executions.
- Choose the technology first – Technology is an enabler not a strategy. Get the right structure, people, and value proposition in place before choosing any CM tools.
- Under-invest – Producing quality requires the right people and resources, as well as a creative license. CM capabilities need to be nurtured for long-term success.
- Ignore organizational implications – Leveraging CM requires the buy-in and collaboration of many parts of the company to unlock key knowledge.
Do you want to learn how CM can help your firm get more from its marketing investment? Or are you wondering if you’re doing content marketing right? Contact us or request a complimentary Marketing Assessment today.
Posted in B2B marketing, Business, content marketing, Management, Marketing, Marketing Trends, small business | Tagged: content development, content marketing, marketing, SEO, Westfield. NJ | Leave a Comment »
Posted by advantagemarketing on July 24, 2013
In my latest Career Corner article for Chemical Engineering Progress magazine, I share my experience and that of other chemical engineers who transitioned from a senior engineer’s position to a managerial role. I also interview Mike Martorella, senior executive coach and founder of MMI Communication. Mike offers advice and counsel on how an engineer can transition successfully to management without crashing and burning. One crucial insight: start by changing your mindset.
Read the entire Career Corner article and then in the Comments section below, share your thoughts on how you have made the jump to management.
Want more advice? Read the complete interview with Mike on the American Institute of Chemical Engineers (AIChE) ChEnected blog.
Posted in Business, career, Chemical Engineer, Management | Tagged: business, career advice, career advice for chemical engineers, Chemical Engineering Progress, chemical engineers, management, NJ, transitioning to management for engineers | Leave a Comment »