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Archive for the ‘Marketing automation’ Category

Top 10 Marketing Automation Tweets for B2Bs and Small Businesses

Posted by advantagemarketing on August 11, 2016

marketing_automation

Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help you get started with marketing automation for your own small business.

Marketing Automation Leading to Shorter Sales Cycles, Post-Sale Focus

Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. Read More

 

How to Ensure Your Marketing-Automation Project Does Not Fall Flat

Benefits of marketing automation cannot be overstated. The following 5 tips are meant to provide you some ideas about how to improve your marketing automation and obtain better results. Read More

 

59% of B2B Fortune 500 Companies Use Marketing Automation

The growth of marketing automation adoption within the Fortune 500 segment is continuing — and for good reason. Read More

 

Why Predictive Software Is Key To Marketing Automation

It is time to reinvent marketing automationRead More

 

How Automation Will Change Content and Native Ads

Nearly nine in 10 say tech will improve content marketing and native advertising. Read More

 

Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads

Marketing automation is important throughout the leads process. Read More

 

5 Reasons Sales Teams Should Embrace Marketing Automation

Salespeople want more and better-qualified leads, and most don’t realize or appreciate the value they get from good marketing automation. Read More

 

6 Ways Marketing Automation Saves Time

When I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. Read More

 

Vital Features to Look for in Marketing Automation Software this Year

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Read More

 

Give Your Marketing Automation Database Segments a Rest: Ideas to make sure you are engaging your contacts.

Continually sending messages on weekly webinars, white paper downloads, call-downs, and recycled nurture campaigns will burn out your database and create a level of exhaustion. Read More

 

Posted in B2B marketing, Business, Internet business, Marketing, Marketing automation, small business | Tagged: , , , , , | Leave a Comment »

My Top 10 Small Business Marketing Tweets

Posted by advantagemarketing on June 30, 2016

When you’re running a small business, you’re wearing many hats. These Top 10 tweets provide tips that can help make your marketing hat just a little easier to wear.

How Small Businesses Can Improve Online MarketingPortrait Of Male Bookshop Owner Outside Store

 

You’ve used all of the standard, popular marketing strategies with only moderate success. You wonder – are there things I am missing? Could there be other avenues I don’t know about? Read More

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

Small Businesses: Four Steps To Enhance Real-Time Marketing

Real-time marketing involves branded responses to current events or customer interactions. The tactic only works if those responses are executed, quite literally, in real-time. Read More

 

15 Tools to Create Automation in Your Small Business

These business automation tools can make your business reach a success by leveraging email, social media and web services. Read More

 

How And Why Small Businesses Must Adapt To Social Media

Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important. Read More

 

How To Quickly Master Social Media Marketing For Small Business

It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips. Read More

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

Coming Up With Content Ideas Can Be Tricky For Small Businesses. How To Overcome Writer’s Block In Your Content Marketing

It is the most common question I get when speaking about email marketing, social media or small business in general… “What should I write about?” Read More

 

How Can Your Small Business Benefit From Pinterest?

So what exactly is Pinterest, how does it work, and why is it important to your small business? Read More

 

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social media. Read More

 

For more small business marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Business, Marketing, Marketing automation, small business, Social media marketing | Tagged: , , , , , , , | Leave a Comment »

Whole-Brained Approach to Marketing Is Most Valuable

Posted by advantagemarketing on December 2, 2014

whole-brain-marketing

Today, you need both creative and analytical/technical components to your marketing plan, if you expect to be successful in engaging customers.

By guest blogger Laura Carter

When we think about marketing, we most often think of creativity, innovation, and visual appeal, traits that typically come from so-called “right-brained” thinkers. However, a new trend is taking over, where “left-brained” or analytical thinking is just as valued and respected in the marketing world.

The main goals for marketing have always been to understand the customer and then guide him or her towards a purchase. The path that a buyer takes to that purchase has evolved over the years. According to the CEB Marketing Leadership Council, customers now progress nearly 60% of the way through the purchase decision-making process before actually engaging a sales rep. This places a heavy burden on marketers to deliver value and education early on in the buying process.

As a result of changing buying styles, businesses must embrace the role of technology in their marketing strategies. If you expect to reach and engage customers today, your marketing strategy must employ both analytic/technical and creative strategies. In other words, you need to have both geeks and creative types contribute to your marketing.

Those who don’t include technology and analytics will surely be left behind, if they haven’t been already.   Spending in this arena has already increased and is still on the rise. In fact, Laura McLellan of Gartner predicts that by 2017, CMOs will spend more on IT than CIOs.

The best companies must know how to generate interest using technology and turn that into actual revenue. They also must realize that their products and brand need to have a broad appeal that comes from a full right and left brain marketing approach.

With more money being invested in marketing technology, businesses want to see that they are actually getting a return on their investment. This often requires a more refined approach to analytics than what we have seen in the past. Modern marketers need to constantly monitor these analytics to know which areas to focus on and which areas to drop.

Marketers are not only expected to provide good marketing skills, but must also be able to track results with accurate analytics. They must also be able to merge fine details with creativity, analytics with the abstract, and logic with imagination to capture market share.

What marketing strategy do you use for your business? Is it a left-brained, right-brained, or whole-brained approach?

Posted in B2B marketing, Business, content marketing, lead generation, Marketing, Marketing automation, Marketing plans, Marketing Strategy, Marketing Trends, Social media marketing | Tagged: , , , , , , , , , , | Leave a Comment »

November Is Now Small Business Month

Posted by advantagemarketing on November 12, 2013

Infusionsoft Thrive 365

Small businesses can get free resources to support their growth during Small Business Month.

You’ve probably heard of Small Business Saturday…it’s the day dedicated to supporting local small businesses by giving them the attention they need and deserve. The movement, started by American Express, has inspired thousands of Americans to shop local small businesses on the Saturday after Thanksgiving. Small Business Saturday has had a big impact on small businesses since its inception. Last year, for instance, consumers spent an estimated $5.5 billion dollars with local retailers on that one day.

Amex isn’t the only one looking out for small businesses. Infusionsoft, a software company known for its dedication to small businesses, is doing something really big too. They’re naming November “Small Business Month”. And they’re backing it up with all kinds of giveaways throughout the month, starting with the Thrive 365 Movement.

Any type of small business – business-to-business firms, retailers, professional service firms, etc. – can participate in Thrive 365. When you join, you’ll get exclusive access to educational success kits, interactive tools, and special offers—all designed to help you succeed this month and beyond.

Here’s a sneak peak at some of the free resources you’ll get:

  • Whiteboard Videos
  • E-Books
  • Webinar Recordings
  • Campaign Templates
  • Case Studies
  • Expert Interviews
  • Interactive Worksheets
  • More!

There are also all sorts of promotions and special offers, so check out the Thrive 365 page at www.Infusionsoft.com/Thrive.

Posted in Business, Marketing, Marketing automation, Professional service firm marketing, small business, Traditional marketing | Tagged: , , , , , , , , , , , | Leave a Comment »

 
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