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Archive for the ‘nonprofits’ Category

Charlotte’s Home Is Almost Complete!

Posted by advantagemarketing on October 29, 2015

In May I shared the story of Charlotte Downey, a multiply handicapped 11-year-old girl who was in desperate need of a better functioning, safer house. Working with Heartworks, an acts of kindness group, my friends at Coppola Brothers Construction stepped in to see how they could help make this dream a reality for Charlotte and her family.

They saw that the family really needed many things: a functioning kitchen, a handicapped accessible bathroom, and a living space that could accommodate all of Charlotte’s medical equipment just to name a few. They hoped to provide the family with an all-around better functioning and more comfortable home.

Five months later, the renovation is almost finished! The home is 99% complete, thanks to a Heartworks fundraising campaign and the Coppola Brothers team who worked with tradespeople and vendors to raise in-kind gifts of more than $100,000.

A final $14,000 will make this renovation complete. They are so very close to reaching their goal! Please spread the word to anyone or any company who can help carry this project across the finish line.   

View pictures and videos of this amazing project here and here.

IMG_20150603_201940296_HDROnline donations can be made at
Checks can be made out to *”The Downey Building Fund” and mailed to: 80 Morristown Rd. PMB 222 Bernardsville, NJ 07924
Heartworks also accepts donation for their Children’s Fund, which has made a sizeable donation for this project. Please see for their information.


Posted in nonprofits | Tagged: , , | Leave a Comment »

Builder’s Big Heart Goes out to 10-Year Old in Need

Posted by advantagemarketing on May 26, 2015

Coppola Bros Construction

by Loraine Kasprzak

My friend Frank Coppola runs Coppola Brothers, a rapidly growing construction company located in Asbury, New Jersey. He recently asked me to help him tell a story that is near and dear to his heart.

Through an organization called Heartworks, Frank was connected to a young girl named Charlotte Downey with extreme medical needs whose family needs major – and I mean MAJOR – construction on their house so that Charlotte may live at home. Frank and his team are not ones to step back from a challenge, so they took on the ambitious project, but need help paying for the materials they’ll be using to build Charlotte’s house.

This is the story Frank told me:

Charlotte DowneyCharlotte Downey is an amazing 10-year-old girl who has already gone through so much in her short life.  Her story is one filled with sorrow and heartache but also with great strength and perseverance.  Born with a heart lesion that caused abnormal blood flow through the heart, she required immediate and life threatening surgery.

The side effect of this surgery was bleeding in the brain that resulted in neurologic and kidney damage. The kidney damage was so severe that before the age of 2, she required a transplant.  Her most recent challenge has been the diagnosis of post-transplant lymphoproliferative disorder (PTLD), a type of cancer that affects transplant recipients.

While we may not be able to aid in her continuing medical journey, we can help with the construction of a safer and more functional home for Charlotte and her family.

With challenges like no heat in the kitchen and no full or handicapped accessible bathrooms in the house, home life is challenging for the entire family.

Coppola Bros team

Frank Coppola (top row, blue vest) and his amazing team will build the Downey family a house so that Charlotte can live at home – but they need your help!

Volunteers have already given their time and talents to develop a plan for a more functional and safer home, now they are in need of the generosity of others to make those plans a reality.

A concert featuring the Altman Brothers is being held on June 3rd to help make Charlotte’s new home a reality.

Just a small concert ticket donation can support and raise money for the Downey family.

Please support Charlotte with a donation or by attending the benefit concert.  It is going to be a rockin’ good time for an important cause!

Tickets are available online at For more info about the event, please email

Posted in charity, nonprofits | Tagged: , , , , , , | Leave a Comment »

New Website for the Housing Partnership of NJ

Posted by advantagemarketing on December 18, 2014

website development examapleWe had the opportunity to team with TAG Online to help the Housing Partnership of New Jersey create a new website. The Housing Partnership is a nonprofit organization located in Dover, NJ, that provides assistance to families of modest means who want to buy and keep homes of their very own.

While TAG Online was responsible for the overall design of the website, Advantage Marketing developed the new tag line, “Bringing You Home. Keeping You Home.”

We also worked with the Housing Partnership staff to write and edit the site’s content so that it would more clearly explain HP’s story and the full range of services it offers.

website development example



Check out the complete Housing Partnership website at

For more about our website content development services, contact us.

Posted in content marketing, Marketing, nonprofits | Tagged: , , , , , , , , , | Leave a Comment »

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