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Archive for the ‘personal branding’ Category

GWACC Women’s Networking Event Draws a Crowd

Posted by advantagemarketing on December 7, 2015

The Greater Westfield Area Chamber of Commerce recently sponsored the Women to Women Networking Event at the Westwood in Garwood, NJ. This event, the second this year, was a great opportunity for women to network and visit with 20 different vendors. I was honored to be the speaker for the event and really enjoyed sharing my tips for how to create simple elevator speeches that help hook prospects.

A big thank you to all of the wonderful vendors and those who attended this event.

I would also like to thank the Chamber Women’s Committee for all of their time and effort. This event would not have been possible without them and their continued dedication to helping women achieve their personal and professional goals. Committee members include: Mariella Foley (Round Table Wealth Management), Maria Fuentes (Northfield Bank), Barbara Murphy (Sir Speedy), Irene Katz (Coldwell Banker,) Arielle Cassidy (The Juice House), and Susan Devaney (The Mavins Group).

As a GWACC member, I am continually impressed by the friendliness, professionalism and genuine willingness to help exhibited by the Chamber’s staff and board members. Big props to Chris Devine of Wells Fargo (Chamber Board Chairman) and Gene Jannotti (Chamber Executive Director) and all the GWACC staff members!

 

Speaking at GWACC

Sharing my tips for simple and memorable elevator speeches.

The gang's all here

The gang’s (mostly) all here! Joining me from left to right: Barbara Murphy, Gene Jannotti, Irene Katz, Maria Fuentes, and Mariella Foley.

Chris D and Mariella Foley

Chris Devine, GWACC Board Chairman, chats with Mariella Foley.

Brett_Dan_Loraine at table

At the Advantage Marketing table, with Dan Yost, my marketing intern. Chatting with us is Brett Malak of Brett Malak Lighting Design Inc.

Barbara and Jim Murphy

Barbara and Jim Murphy at the Sir Speedy table.

 

Posted in Marketing, Networking, personal branding, Public speaking, trade shows, Traditional marketing | Tagged: , , , , , | 2 Comments »

7 Easy LinkedIn Profile Updates

Posted by advantagemarketing on August 11, 2015

Update your LinkedIn profile

Update your LinkedIn profile with these quick fixes

We all know that LinkedIn is a great way to build your professional brand and connect with others. You probably already have added your work experience to your profile and gotten your recommendations – if for no other reason then LinkedIn routinely nags you about these items.

But if you haven’t updated your profile in a while, you may not be presenting yourself in the best possible way. These seven quick fixes can refresh your profile, make you easier to connect with, and boost your position in search rankings, without a great deal of time or drudgery. (To make these changes, be sure you are in LinkedIn’s Edit Profile screen for your profile.)

1. Show your creds right up top. Include your credentials next to your name (e.g., CPA, MBA, etc.)

2.  Update your photo – SMILE!!!

3. Use your 120 headline characters more effectively. Include your title, company, and keywords. Some examples:

Senior Tax Manager, ABC Accounting, LLC | Tax Planning| Audits | Tax Compliance | Real Estate Taxes | Tax Research
Staff Accountant, ABC Accounting, LLC | GAAP | Financial Reporting | Account Reconciliation | Accruals | Bookkeeping

4. Create a custom URL for your Public Profile. This is easier to read and remember than the default URL LinkedIn sets up for you. For example: https://www.linkedin.com/in/lorainekasprzak. Get step-by-step instructions on customizing your Public Profile URL.

5. Make it easy for others to get in contact with you by adding to your contact information. Be sure you have:

Included your company address, phone and website, and a Twitter name, if you use Twitter too.
Included your email – which will be visible only to your connections.

6. Add or edit your Profile Summary to highlight your accomplishments. You will want to:

Summarize your work experience – use keywords and focus on the results you’ve achieved.
Add a short summary of the company you’re working for and the solutions it provides to clients.

7. Showcase your work in your Profile Summary or Experience sections. Add an article, video, or slide presentation that highlight your excellent, valuable work.

Let these quick fixes inspire you to build an even stronger LinkedIn profile by adding volunteer activities, honors and awards, and more!

Posted in B2B marketing, brand building, Business, career, LinkedIn, Marketing, personal branding, small business, Social media marketing, Traditional marketing | Tagged: , , , | Leave a Comment »

Build Your Brand for Positive Career Impact

Posted by advantagemarketing on April 28, 2014

personal brand

Can Jimmy Buffet’s brand help you build yours? Read this article and find out!

In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.

Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.

Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from  you.

Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.

How you have used your own brand to advance your career? Share with us in Comments.

Posted in brand building, Business, career, Chemical Engineer, Consulting, Marketing, personal branding, small business | Tagged: , , , , , , , , , , , | Leave a Comment »

Leveraging Social Media – an AEC Professionals Circle Program

Posted by advantagemarketing on April 2, 2014

AEC New JerseyAEC Professionals Circle New Jersey is offering a program on social media and its potential to bring your company business. The event is called “Leveraging Social Media and Technology to Build Your Business,” and I’m so pleased that Advantage Marketing is teaming with AEC NJ as an event sponsor!

AEC Professionals Circle is a New Jersey-based organization that provides educational and networking opportunities to Architects, Engineers and Contractors.

The event will be held on Tuesday, April 8, and offers two 3-hour working sessions plus a lunch and evening networking. The folks at New Millennium Millwork are hosting the event at their Riverdale, New Jersey, facility. Frank Morales, Sandler Coach & Mentor, is the presenter and he’ll be doing a deep dive into LinkedIn and all the strategies and techniques that you can use to grow your personal network and prospect for business.

At Advantage Marketing, we’re known for helping our professional services clients craft content that positions them as the experts people want to hire, so I’m doubly excited to be premiering our Sticky Content Plan at this event. The Sticky Content Plan helps our clients build the information resources that bring customers to their doors. (You’ll be finding out more about the Sticky Content Plan in upcoming posts.)

We’ll also be running a fun social media quiz and offering prizes. We’ll be selling our guide, “Turn Your Practice into a Client Magnet” – which will soon be available online.

If you’re an architect, engineer, or contractor here in New Jersey, and you haven’t yet been to an AEC Professionals Circle event, this is the one to attend! AEC’s founder Shallon Gammon of Guiding Graphics, shared these top 10 reasons why this is a not-to-be-missed event:

10. Earn one CEU Credit while networking with decision-makers.

9. Learn HOW to build your network—online and in person.

8. Learn how to post your 30 second Elevator Pitch ONLINE.

7. Demystify Social Media channels and decide which one(s) will bring in new business.

6. Learn how you can have all of your documents, quotes, estimates, specifications, client information, and more for all of your projects with you, at all times.

5. Leverage your LinkedIn profile to promote your personal “brand” and proactively prospect.

4. Systematize attending networking events and consistently set and achieve realistic goals.

3. Find the right vendors to outsource services you’re not an expert on.

2. Acquire new customers through online recommendations, postings and word-of-mouth.

1. Learn how you can empower your friends, clients, prospects, and business associates to consistently give you referrals.

Here are the links to register:

RSVP for a Session: http://conta.cc/1fXBLLj

RSVP for the Social Event only: http://conta.cc/1cQF08r

Hope I see you there!

 

 

Posted in Business, content marketing, lead generation, LinkedIn, Marketing, Networking, personal branding, Professional service firm marketing, small business, Social media marketing, Thought leadership, Word of mouth marketing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Notes With Benefits: Build Your Brand, Strengthen Client Relationships

Posted by advantagemarketing on October 4, 2013

by Guest Contributor Susan M. Krien, Happenstance Creations

Chameleon resumes

Custom notecards, such as this one for Chameleon Resumes, can help you build your company’s brand as well as client relationships.

Our world of electronic gadgets and technology has a major impact on how we communicate with each other. Speed and efficiency are of the utmost importance, but where is the personal touch in all of this?

Emails are great for getting business done: confirming and setting appointments, sending documents, following up, but do little to enhance the business relationship.

We don’t communicate our thoughts on paper as often as we should, primarily because of our ready access to smart phones, iPads, and laptops. The challenge is to step back and find your voice on paper.

If you take account of all the occasions that arise in business that would motivate you to send an email: a referral, a promotion, thank you, happy birthday, project delivery – the list is endless – consider what it would be like for you and the recipient if you wrote a handwritten note instead. The recipient wouldn’t have to sift through a pile of emails to read your message. After all, what would make it stand out and be noticed? Instead, they would have the pleasure of opening a personally addressed envelope with a thoughtful message. This experience makes a lasting impression.

What a great “authentic” marketing opportunity for you and your brand! Note writing is a personal touch point that enables you to build good business relationships by expressing and revealing your genuine thoughtfulness.

Note writing, however, is more than just jotting down a few lines on paper.  It’s a process that requires having a selection of paper, writing instruments, stamps, and some focused, quiet time to compose your thoughts and write your message. The handwritten note is something special for both you and the recipient.

One key to selecting notecards is ensuring that the card conveys your business. There are many paper format options available including the fold-over note, along with the flat notecard, both created in various sizes. An added enhancement to consider would be to include your company logo or address. Monogrammed notes work nicely as well.  In addition to selecting an appropriate design, take note of the pen you select. All these features will combine to portray your desired image. Remember the note is an extension of you and your brand.

Kerry Cordero notecard

The handwritten note is something special for you and the recipient.

Once you have made your selections, having them on-hand and readily available will ensure your ability to compose and send notes in a timely fashion.

There are many books that have been written on the value of writing notes that can be used as reference. Business Notes…Writing Personal Notes That Build Professional Relationships by Florence Isaacs is a great resource, as is The Art of the Handwritten Note: A Guide to Reclaiming Civilized Communications by Margaret Shepherd.

If you are searching for a new marketing tool that provides personal attention, comes at a very low cost, AND has a high chance of being read, then incorporate handwritten notes into your business marketing. It may become the highlight of your day!

Do you send handwritten notes? Tell us how they’ve worked for you in the Comments section.

Posted in B2B marketing, Business, Marketing, personal branding, Professional service firm marketing, Traditional marketing | Tagged: , , , , , , | Leave a Comment »

6 Keys to Selling to the C-Suite – It Starts with Personal Brand & Thought Leadership

Posted by advantagemarketing on June 13, 2013

keys to the c-suite

Personal branding and thought leadership are among the 6 keys that can help you sell more effectively to the C-Suite.

Selling to the C-Suite has changed dramatically in recent years. It’s no longer about knowing – and golfing – with the right people. Buyers expect more (and different) things from sales and service professionals.

I recently participated in the RainToday.com webinar, “Selling to the C-Suite: How to Win the CxO Sale.” The presenter, Ago Cluytens, RAIN Group’s EMEA practice director, drew from his experience as a Big 4 management consultant and former CxO to talk about the most effective ways to sell to executives in today’s market.

Ago offered many insights and I encourage you to access the event recording for the entire presentation. I want to share with you his “Six Keys to the C-Suite,” because according to Ago, these factors make the difference between making calls and being called in for a meeting with senior executives.

  1. A personal brand that positions you as a person of equal worth. Blogging, speaking, guest blogging and other similar tactics can help you create a personal brand.
  2. Access to relationships and networks of trusted allies.
  3. A reputation as a thought leader and prominent expert.
  4. The ability to link what you do to the senior exec’s strategic plans and objectives.
  5. A connection that transcends business – be interesting outside of work.
  6. Belief and confidence that you truly belong in the (board) room.

It’s no surprise to me that personal brand and thought leadership are high on Ago’s list. These factors make you a known quantity – someone that senior execs have gotten to know, like, and are beginning to trust. In my experience, speaking, blogging and writing articles lead to phone calls from prospects and discussions about how they want to work with me, not if we are going to work together. Sure makes the sales cycle shorter and easier.

How are you building your personal brand and thought leadership position? Has it helped you shorten your sales cycle? Share your thoughts with us in the Comments section below.

Posted in B2B marketing, Business, Marketing, Marketing Strategy, personal branding, Professional service firm marketing, Public speaking, small business, Thought leadership | Tagged: , , , , , , | Leave a Comment »

 
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