Did you miss any of our best posts during 2013?
You can catch up here – these seven posts were particularly popular with Marketing Advantage readers.
(And we’d love to know what your favorite Marketing Advantage post was in 2013. Just leave a quick comment below to tell us.)
I gave a talk recently to the Just Think B.I.G., Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.
Marketing is all about getting people to know, like and then trust you. There are many ways to do this; here are the seven ideas I spoke about… Read more
Less expensive than producing a “traditional” book, electronic books (or “eBooks”) exist in various formats, including MS Word files, Adobe Acrobat pdf files (one of the most popular formats) and HTML files (which can be read using a web browser). You might even consider converting your book to the ePub format, which is becoming a standard for e-readers… Read more
Does Social Media Fit in Your Professional Services Marketing Plan?
“How can we use social media?”
That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.
For retailers and other businesses that market products entirely to consumers, social media marketing – through Facebook, Twitter or even YouTube – has become accepted practice. It lets them to get closer to their customers, provide better service and earn positive word of mouth. But what about professional service firms? Is there value for you in social networking? If so, which of the many social media tools is relevant for you? Read more
In my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.
Here’s a simple framework for fitting social media into your firm’s marketing plan. Think of three interactive segments that build on each other to benefit your practice: tried and true tactics, conscious outreach, and cutting edge tactics. With this framework in mind, you can choose the tactics from each segment that fit your firm’s culture, level of marketing expertise, and target market… Read more
Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging. à Read more
Is summer a quiet time for your business? Then it’s time to rev up your lead generation machine! Put one or more of these proven marketing tactics to work now and start getting prospects to KNOW, LIKE, and TRUST your business and TRY your products or services.
Remember: marketing is all about making selling easier – if not almost unneeded. Effective marketing eliminates the need for that pushy selling that so many of us dislike. That’s what these tactics can do for you… Read more
Have we left one of your favorites off? Drop us a comment, below and let us know which one!