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Archive for the ‘Social media marketing’ Category

Top 15 Social Media Tweets for 2017

Posted by advantagemarketing on August 1, 2017

Top 15 Social Media Tweets for 2017Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.

Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP

Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3

Demographics of the Top 7 Social Networks [Infographic] – http://ow.ly/5P2U30dujkB

Three Keys to Better Social Media Engagement – http://ow.ly/h6LV30acnki

How LinkedIn Uses LinkedIn for Marketing [Infographic] – http://ow.ly/v0wQ309C28L

Social Media Tools That Can Free Up Your Time –  http://ow.ly/HEVi309C1V6

How to Build a Smart Yet Simple Social Media Marketing Plan [Template] – http://ow.ly/nWw630acnYv

How to Maximize Your Facebook Reach – http://ow.ly/EZLP30acpgM

The Most Popular Social Networks with Millennials, Gen X, and Baby Boomers – http://ow.ly/X55b30acnLI

12 Personalized Email Examples You Can’t Help but Click – http://ow.ly/bV9z30acnz1

Which Social Media Platforms Are Right for Your Business? – http://ow.ly/vtey309C2VB

Want to get more out of your social media content? Wondering how you can save time and increase engagement? 5 Ways to Repurpose Your Popular Social Media Posts – http://ow.ly/aoKf3085QHR

Five Ways for B2Bs to Tap into Social – Experts offer tips for wary participants – http://ow.ly/80Ez30acoGg

Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use – http://ow.ly/nUGe30dujZ4

4 Steps to an Unforgettable Social Media Strategy for B2B Companies – http://ow.ly/N1Pt30drJSu

Posted in Social media coaching, Social media marketing | Tagged: , , , , , , | Leave a Comment »

5 Steps to Develop Your New Content Marketing Strategy

Posted by advantagemarketing on February 16, 2017

Time for new Content printed on an old typewriter.

How do you unify efforts when you have different team members, initiatives, and strategies for your blog, email and social media marketing? You need to come up with a content marketing strategy that accounts for each channel.

Following these five steps will help you create a cohesive marketing plan.

Step 1: Define your goals

Clearly lay out what you want your team to achieve and when you want them to achieve it.

Step 2: Set brand and editorial guidelines

Establish the guidelines and processes that will enable your team to produce consistent content.

Step 3: Tailor distribution for individual channels

The days of individual start-and- stop campaigns are long gone. An integrated, holistic approach requires that your campaigns work in harmony.

Step 4: Have the team sync regularly

When you’ve integrated the plans for all your marketing channels, you also need to make sure your team is just as unified. Make sure you and your team meet up frequently for progress updates. Doing so is vital if you want to avoid the silo effect — keeping your team stratified can only lead to limited communication and creativity.

Step 5: Measure

The final step: Have your marketing team look at specific metrics and KPIs, such as unique visitors, newsletter subscribers or leads.

These steps can help you create a cohesive plan and give your team a better understanding of how they can work together to contribute to the overall content marketing strategy.

Source: marketingprofs

Posted in B2B marketing, Business, content marketing, lead generation, Marketing, Marketing Strategy, small business, Social media marketing, Traditional marketing | Tagged: , , , | Leave a Comment »

4 Tips to Make Your Content Marketing Stand out

Posted by advantagemarketing on February 2, 2017

Woman hand holding a white spech bubble with a illustration on blue background. This illustration has a yellow crown and content word into window computer.

Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.

How can you stand out in this veritable sea of content that has flooded the internet? Is it even possible? The content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B content.

1. Size Doesn’t Matter

For years in B2B blogging, it was thought that long-form posts performed better — and while that might be true in some aspects, social media isn’t one of them. Long form posts did not receive any more shares than short-form.

2. LinkedIn Has Proven Its B2B Social Value

B2B content dominates the LinkedIn playing field — with an average of 25.7 shares, compared to 9.8 shares for B2C content. With all the tools that LinkedIn provides that are geared towards business and thought leadership, it really does make a perfect home for your B2B company’s content.

3. Don’t Count Facebook Out Yet

Facebook currently has 1.71 billion active users every month. With such a huge audience potential, how can you pass up this social network?

4. People in B2B Companies Want Content That Will Help Them Succeed

Focus on posts that will help your reader succeed. Whether it’s a numbered list or a how-to article, make it engaging and geared toward reaching one of a reader’s goals such as gaining more customers, increasing office efficiency, or succeeding in a leadership role.

Don’t go it alone! Contact us for help with your content marketing.

Source: business2community

Posted in B2B marketing, Business, content marketing, Facebook, LinkedIn, Marketing, Marketing Strategy, small business | Tagged: , , , | Leave a Comment »

My Top 15 Marketing Tweets of 2016

Posted by advantagemarketing on December 13, 2016

Top 15 Marketing Tweets of 2016

Follow me on Twitter @LMKasprzak

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

How to Get Your LinkedIn Ads to Reach More Small Businesses

Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Read More

 

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. Read More

 

What the Evolution of Social Media Means for Marketers

It’s an exciting time to be a social media marketer, though not without challenges. Read more

 

5 Trends That Will Change How Companies Use Social Media In 2016

Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Read more

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

How to Automate Social Media Lead Generation and Engagement

Marketing ideas are floating everywhere. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort. Read more

 

5 Ways You Can Make the Most of LinkedIn Ads

LinkedIn is today’s business-to-business media powerhouse. So, how do you take advantage of it? Read more

 

Does Your Content Answer Searchers’ Questions?

How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not only assists your audience, but it also helps your SEO. Read More

 

5 Tips To Double The ROI On Your Marketing Efforts

There’s no way around it: marketing is a time-consuming and costly business. It makes good business sense for you to look for ways to reduce marketing spending or to increase the amount you are getting back from those expenditures. Read More

 

Demystifying Social ROI in B2B Marketing

When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Read More

 

More Brains Than Budget? Steal These $0 Marketing Strategies.

Here’s what’s happening: These companies are marketing, but they’re doing it in a far more personal way. Read More

 

How Content Strategy and Content Marketing Are Separate But Connected

One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Read More

 

4 Basic Elements Of Successful Social Media Strategies

It’s a scary time, with new “grams” and “chats” popping up every month. But I’m convinced we are living in a revolutionizing era of business breakthrough akin to the land expansion of the 19th century and the Industrial Revolution. Read More

Posted in B2B marketing, Business, content marketing, Marketing, Professional service firm marketing, small business, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , , | Leave a Comment »

Marketing Advantage Named Best Small Business Marketing Blog 2016

Posted by advantagemarketing on October 17, 2016

small-business-marketing-growWe are pleased to announce that The Marketing Advantage blog has received the award for Best Small Business Marketing Blogs 2016.

In an era where blogs are a dime a dozen, I am honored that our blog stands out among the rest for providing valuable content for small businesses. We are credited with providing tons of great tips and tricks for content and social media marketers who are new to the business.

There is also plenty to be found on The Marketing Advantage for more seasoned marketers.  Don’t spend hours searching the web for solutions to your marketing problems when you can stay tuned to our blog for expert information. Recent posts have included:

·  Why Should Your Small Business Conduct Market Research?
·  Top 7 Best Marketing Reads For The Fall
·  5 Marketing Hacks You Need Now

A big thank you to CreditDonkey for naming us a Best Small Business Marketing Blog for 2016!

Posted in B2B marketing, Business, Marketing, small business, Social media marketing | Tagged: , , , , | 2 Comments »

My Top 10 Social Media Tweets for Small B2Bs

Posted by advantagemarketing on August 25, 2016

Social Media has the power to transform your small business. But it can be complex and it’s tough to know where you should be focusing your efforts. My Top 10 Tweets will help you get it right.

4 Basic Elements Of Successful Social Media Strategies

Entrepreneurs have the chance to connect with employees, customers, shareholders, and those who don’tknow them yet through the power of social media. Read more

 

Social Media’s Future Role in Small-Business Marketing

Many small business CEOs ask about the likelihood that social media will play a major part of the marketing efforts for companies. Some are even hoping that it is ‘just a flash in the pan’ because it takes time and certain skills to make it happen in an effective way. Read more

 

Study: Engagement Key to Social Media Success

The more interactive your company is on Facebook and Twitter, the more likely customers are to shop with you, new research finds. Read more

 

Social Media Forces Change in Rebranding Strategies

We live in impatient times. Digital content can spread like wildfire within minutes and then disappear just as quickly. That acceleration of speed has had ripple effects on every aspect of marketing, including the company rebrand. Read more

 

How to Generate Good Leads Using Social Media

“Knowing how to generate good leads to your site is very important for you, if you are into internet marketing.” Read more

 

How to Automate Social Media Lead Generation and Engagement

Marketing ideas are floating everywhere. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort. Read more

 

5 Trends That Will Change How Companies Use Social Media In 2016

Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Read more

 

5 Ways You Can Make the Most of LinkedIn Ads

LinkedIn is today’s business-to-business media powerhouse. So, how do you take advantage of it? Read more

 

What the Evolution of Social Media Means for Marketers

It’s an exciting time to be a social media marketer, though not without challenges. Read more

 

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

 

For more tips on small business marketing and social media, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Business, small business, Social media marketing | Tagged: , , , , | Leave a Comment »

5 Marketing Hacks You Need Now

Posted by advantagemarketing on July 28, 2016

It’s the middle of summer – the perfect time to try one or more of these five marketing hacks to refresh your marketing efforts!

  1. Syndicate Old ContentTime for tips and tricks concept with red word and sign printed on a clock face.

    Once you create a piece of content, push it out to social media, and follow up with your initial rounds of commenters, most brands consider that source “tapped,” and never revisit it again. In some cases, this is necessary—especially if the article is news-based or otherwise temporary in nature. But if the article is evergreen, it will hold a permanent value. Why let this value sit idly on your blog when you could continue tapping it periodically for long-term dividends? Keep a list of your old evergreen content pieces, and re-syndicate them occasionally. This will generate new interest from new followers, and may be valuable to older followers who didn’t see it the first time around. Read More

  2. Use Custom Landing Pages

    Building a landing page takes time and effort, but they’re far more useful when they exist as a cluster. Each individual landing page should serve a highly specialized purpose, targeting a niche audience and serving one specific need; this allows you to refine the small details of your approach to cater to one specific type of conversion at a time. But beyond that, you’ll need to create multiple versions of each functional landing page, splitting your strategy even further into variants. The goal here is to compare and contrast how all your different landing pages perform, giving you more data and more user insights you can use to speed up the development of your campaign. Read More

  3. Create a Google My Business Page

    This is a great way to boost your online visibility. This listing will make your business easy to find on Google Search and Google Maps. It will also allow Google+ users to easily review your business. As local business reviews increase, your search engine rankings will also improve. It would also be a good idea to add your business to the Yahoo Local listing. Read More

  4. Curate Content for Social Media

    In order to build a loyal following on social media, you need to be considered a consistent source of high-quality content from a variety of sources that either informs, entertains, inspires or helps your followers whenever they see it. Ideally the content you will curate and share should meet more than one (if not all) of those criteria. You need to find other companies and social media users who are sharing quality content in your niche. Once you find them, you can re-share the things that they’ve shared and benefit from all the work they’ve put in to creating or finding that great content. Read More

  5. Make Your CTA Painfully Obvious

    Before you begin implementing any type of content marketing strategy for your company, the most important thing you need to decide is what you want your website visitors to do while they are there. Because we are consuming information faster than ever before, we are all the more likely to ignore the more subtle marketing messages we might encounter online. That’s why it’s so important that bloggers and business owners include a clear call to action as frequently as possible while still feeling natural and logical within the content. Read More

Share your favorite marketing hack with us.

Posted in Business, content marketing, Marketing, marketing hacks, small business, Social media marketing, Traditional marketing | Tagged: , , , , , , , , | 1 Comment »

My Top 10 Small Business Marketing Tweets

Posted by advantagemarketing on June 30, 2016

When you’re running a small business, you’re wearing many hats. These Top 10 tweets provide tips that can help make your marketing hat just a little easier to wear.

How Small Businesses Can Improve Online MarketingPortrait Of Male Bookshop Owner Outside Store

 

You’ve used all of the standard, popular marketing strategies with only moderate success. You wonder – are there things I am missing? Could there be other avenues I don’t know about? Read More

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

Small Businesses: Four Steps To Enhance Real-Time Marketing

Real-time marketing involves branded responses to current events or customer interactions. The tactic only works if those responses are executed, quite literally, in real-time. Read More

 

15 Tools to Create Automation in Your Small Business

These business automation tools can make your business reach a success by leveraging email, social media and web services. Read More

 

How And Why Small Businesses Must Adapt To Social Media

Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important. Read More

 

How To Quickly Master Social Media Marketing For Small Business

It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips. Read More

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

Coming Up With Content Ideas Can Be Tricky For Small Businesses. How To Overcome Writer’s Block In Your Content Marketing

It is the most common question I get when speaking about email marketing, social media or small business in general… “What should I write about?” Read More

 

How Can Your Small Business Benefit From Pinterest?

So what exactly is Pinterest, how does it work, and why is it important to your small business? Read More

 

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social media. Read More

 

For more small business marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Business, Marketing, Marketing automation, small business, Social media marketing | Tagged: , , , , , , , | Leave a Comment »

7 Easy LinkedIn Profile Updates

Posted by advantagemarketing on August 11, 2015

Update your LinkedIn profile

Update your LinkedIn profile with these quick fixes

We all know that LinkedIn is a great way to build your professional brand and connect with others. You probably already have added your work experience to your profile and gotten your recommendations – if for no other reason then LinkedIn routinely nags you about these items.

But if you haven’t updated your profile in a while, you may not be presenting yourself in the best possible way. These seven quick fixes can refresh your profile, make you easier to connect with, and boost your position in search rankings, without a great deal of time or drudgery. (To make these changes, be sure you are in LinkedIn’s Edit Profile screen for your profile.)

1. Show your creds right up top. Include your credentials next to your name (e.g., CPA, MBA, etc.)

2.  Update your photo – SMILE!!!

3. Use your 120 headline characters more effectively. Include your title, company, and keywords. Some examples:

Senior Tax Manager, ABC Accounting, LLC | Tax Planning| Audits | Tax Compliance | Real Estate Taxes | Tax Research
Staff Accountant, ABC Accounting, LLC | GAAP | Financial Reporting | Account Reconciliation | Accruals | Bookkeeping

4. Create a custom URL for your Public Profile. This is easier to read and remember than the default URL LinkedIn sets up for you. For example: https://www.linkedin.com/in/lorainekasprzak. Get step-by-step instructions on customizing your Public Profile URL.

5. Make it easy for others to get in contact with you by adding to your contact information. Be sure you have:

Included your company address, phone and website, and a Twitter name, if you use Twitter too.
Included your email – which will be visible only to your connections.

6. Add or edit your Profile Summary to highlight your accomplishments. You will want to:

Summarize your work experience – use keywords and focus on the results you’ve achieved.
Add a short summary of the company you’re working for and the solutions it provides to clients.

7. Showcase your work in your Profile Summary or Experience sections. Add an article, video, or slide presentation that highlight your excellent, valuable work.

Let these quick fixes inspire you to build an even stronger LinkedIn profile by adding volunteer activities, honors and awards, and more!

Posted in B2B marketing, brand building, Business, career, LinkedIn, Marketing, personal branding, small business, Social media marketing, Traditional marketing | Tagged: , , , | Leave a Comment »

5 of the Biggest SEO Myths

Posted by advantagemarketing on April 22, 2015

seo-mythsSEO, also known as Search Engine Optimization, is a big deal if you want to drive traffic to your website. But, according to HubSpot, there seem to be many myths around that can undermine your optimization efforts and may even affect how your rank in major search engines such as Google.

Don’t fall prey to these SEO myths:

1. More links are better than more content

Should you invest in link building or in generating content such as blog posts or webpages? Companies too often focus on the quantity of links to their site, rather than the quality of their site’s content.  Your website’s focus should be on having relevant, quality content, so that others will want to link to it over time.

2. SEO is all about ranking

While studies have shown that most searchers prefer to click the first three search results, first-page ranking is not the prize it used to be. According to HubSpot, other studies have shown that on subsequent pages, being listed toward the top of the page gets you similar click behavior. The bottom line here? First page ranking matters less than you think. It’s more important to provide content that is useful to your readers, so that when they click through to your site, they stay and share your content.

3.  Keyword optimization is the key to SEO

While keywords have always been an important part of Internet searches, Google no longer exactly matches keywords typed into the search box to the keywords on a webpage. Instead, it searches for the intent behind the keywords used, so that it can provide relevant, high-quality content. This means that search engines won’t punish your website for not having enough exact keywords, but you will be if you overuse keywords.

4.  My homepage needs a lot of content

Your homepage is the gateway to your business. You don’t want it to be littered with content, but you also do not want to have a barren homepage with little to no information. Your homepage should describe who you are, what you do, where you are located, and what visitors should do next. Anything more than this can overwhelm users.

5.  My website doesn’t need to be mobile-friendly

Many website owners think their websites are only viewed on laptops and desktop computers. The fact is, more websites than ever are viewed on mobile devices such as tablets and smart phones. To reflect this trend, Google instituted a new algorithm on April 21, which uses the mobile-friendliness of your website as a ranking signal. Talk to your website developer. If your site is not mobile friendly, your developer should put a plan in place for fixing it right away.

Posted in brand building, Business, Internet business, Marketing, Social media marketing | Tagged: , , , , , , , , , | 2 Comments »

 
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