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Archive for the ‘trade shows’ Category

GWACC Women’s Networking Event Draws a Crowd

Posted by advantagemarketing on December 7, 2015

The Greater Westfield Area Chamber of Commerce recently sponsored the Women to Women Networking Event at the Westwood in Garwood, NJ. This event, the second this year, was a great opportunity for women to network and visit with 20 different vendors. I was honored to be the speaker for the event and really enjoyed sharing my tips for how to create simple elevator speeches that help hook prospects.

A big thank you to all of the wonderful vendors and those who attended this event.

I would also like to thank the Chamber Women’s Committee for all of their time and effort. This event would not have been possible without them and their continued dedication to helping women achieve their personal and professional goals. Committee members include: Mariella Foley (Round Table Wealth Management), Maria Fuentes (Northfield Bank), Barbara Murphy (Sir Speedy), Irene Katz (Coldwell Banker,) Arielle Cassidy (The Juice House), and Susan Devaney (The Mavins Group).

As a GWACC member, I am continually impressed by the friendliness, professionalism and genuine willingness to help exhibited by the Chamber’s staff and board members. Big props to Chris Devine of Wells Fargo (Chamber Board Chairman) and Gene Jannotti (Chamber Executive Director) and all the GWACC staff members!

 

Speaking at GWACC

Sharing my tips for simple and memorable elevator speeches.

The gang's all here

The gang’s (mostly) all here! Joining me from left to right: Barbara Murphy, Gene Jannotti, Irene Katz, Maria Fuentes, and Mariella Foley.

Chris D and Mariella Foley

Chris Devine, GWACC Board Chairman, chats with Mariella Foley.

Brett_Dan_Loraine at table

At the Advantage Marketing table, with Dan Yost, my marketing intern. Chatting with us is Brett Malak of Brett Malak Lighting Design Inc.

Barbara and Jim Murphy

Barbara and Jim Murphy at the Sir Speedy table.

 

Posted in Marketing, Networking, personal branding, Public speaking, trade shows, Traditional marketing | Tagged: , , , , , | 2 Comments »

Lead Generation and Trade Show Marketing for an IT Client

Posted by advantagemarketing on March 11, 2014

lead generation

Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging, and then created display signage and service briefs to support their brand and promote their services.

We also ran Twitter and LinkedIn campaigns to promote their show presence. Aujas garnered well over 50 leads and lots of positive attention for their brand.

Thanks to Guiding Graphics for the design work and Graphic Marketing Group for printing – most of which was completed during one blizzard or another this February!

Need help with lead generation and brand strategies for trade shows or other marketing campaigns? Contact us for a complimentary initial consultation.

Posted in B2B marketing, brand building, Business, Consulting, lead generation, LinkedIn, Marketing, Marketing Strategy, Professional service firm marketing, trade shows, Traditional marketing, Twitter | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

 
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