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Archive for the ‘Using books to market your firm’ Category

New RESULTS! Book Delivers Solutions to Drive Business Success

Posted by advantagemarketing on May 22, 2015


Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.

Are you ready to see RESULTS! in your business?

If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.

The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!

In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.

As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”

Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!

RESULTS! is available in both Kindle and paperback versions on

You can also follow my RESULTS! book journey on Facebook.

Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!

Leave a comment and let me know how you are getting RESULTS!

Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: , , , , , , , , , | Leave a Comment »

Is There a Book in Your Future?

Posted by advantagemarketing on April 5, 2011

writing your book

Writing a book can be a daunting task. These tips from an independent book publisher can make the process easier.

By Loraine Kasprzak, MBA

Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads.

But writing a book can be a daunting task, so I was I was glad to attend a recent Institute of Management Consultants NJ Chapter meeting where the guest speaker was an expert not only on writing, but publishing and marketing books.

Karen Hodges Miller, founder of independent book publisher Open Door Publications, shared advice for getting your book out of your head and into your readers’ hands. To get started:

  • Set your target. Decide who the target audience is for your book. Are you targeting consumers? Working mothers? Senior executives? Be as specific as possible.
  • Decide your theme. What is the one unique takeaway you want someone to get when they read your book? Summarize it in one sentence.  Then think about your chapters and plan them out, with a mini-theme for each chapter.
  • Schedule time. Block out time on your calendar each week to write. You don’t have to write every day, but whatever time you schedule, commit to it. You may decide writing for two hours on a Saturday morning works well.
  • Create your title. Finding the right book title is the hardest part, said Karen, because it really has to grab the reader’s attention. You can Google your title ideas or search to see if the title is already in use. You may also want to ask the librarian at your local library to check the “Books in Print” database.

Think “marketing” early and often

Karen advised that you think about marketing and selling your book as soon as you start thinking about writing it. You should begin marketing your book even before it’s written by putting it in your email signature:

Joe Smith
President, XYZ Financial Advisors
Author of How to Master the Markets in 20 Minutes or Less … Coming December 2011.

You should also mention your upcoming book on your website, Facebook page, blog, and LinkedIn profile. Create a separate website, with its own URL, to market your book. “The more you put yourself out there, the better your [book] marketing will be,” said Karen.

Should your book be in an electronic format or a hard copy edition? Because e-books are only about 2% of the market, Karen advises that you plan to have both. “The hard copy still has greater credibility,” she noted.

As you develop your book ideas, you will want to think about your publishing budget. “Plan on investing $3,000 to $5,000 for publishing, plus marketing expenses,” said Karen. “You’ll need a graphic artist, editor, publisher, proofreader, and a marketing professional.”

The alternative is to go the “DIY” route by, for example, publishing through But, Karen pointed out, “You get what you pay for. You’ll have a book, but it will look like you did it yourself.”

Are you thinking about writing a book? Tell us about it in the Comments section below.

Posted in B2B marketing, Business, Marketing, Social media marketing, Traditional marketing, Using books to market your firm | Tagged: , , , | Leave a Comment »

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