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Posts Tagged ‘advantage marketing’

My Top 15 Marketing Tweets of 2016

Posted by advantagemarketing on December 13, 2016

Top 15 Marketing Tweets of 2016

Follow me on Twitter @LMKasprzak

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

How to Get Your LinkedIn Ads to Reach More Small Businesses

Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Read More

 

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. Read More

 

What the Evolution of Social Media Means for Marketers

It’s an exciting time to be a social media marketer, though not without challenges. Read more

 

5 Trends That Will Change How Companies Use Social Media In 2016

Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Read more

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

How to Automate Social Media Lead Generation and Engagement

Marketing ideas are floating everywhere. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort. Read more

 

5 Ways You Can Make the Most of LinkedIn Ads

LinkedIn is today’s business-to-business media powerhouse. So, how do you take advantage of it? Read more

 

Does Your Content Answer Searchers’ Questions?

How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not only assists your audience, but it also helps your SEO. Read More

 

5 Tips To Double The ROI On Your Marketing Efforts

There’s no way around it: marketing is a time-consuming and costly business. It makes good business sense for you to look for ways to reduce marketing spending or to increase the amount you are getting back from those expenditures. Read More

 

Demystifying Social ROI in B2B Marketing

When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Read More

 

More Brains Than Budget? Steal These $0 Marketing Strategies.

Here’s what’s happening: These companies are marketing, but they’re doing it in a far more personal way. Read More

 

How Content Strategy and Content Marketing Are Separate But Connected

One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Read More

 

4 Basic Elements Of Successful Social Media Strategies

It’s a scary time, with new “grams” and “chats” popping up every month. But I’m convinced we are living in a revolutionizing era of business breakthrough akin to the land expansion of the 19th century and the Industrial Revolution. Read More

Posted in B2B marketing, Business, content marketing, Marketing, Professional service firm marketing, small business, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , , | Leave a Comment »

Join Me at the GWACC Small Business Expo

Posted by advantagemarketing on September 11, 2015

GWACCIf it’s Fall, it’s time to start networking!

Join me at the Greater Westfield Area Chamber of Commerce Small Business Fall Expo at The Westwood in Garwood on Wednesday, September 16th from 6-9 pm. This event is open to the public and will be a great time for learning about valuable resources in the area and for networking.

Stop by the Advantage Marketing table for freebies, to enter to win my book RESULTS! Impactful Solutions to Drive Business plus a copy of the Advantage Marketing guide, “Turn Your Practice into a Client Magnet.” These resources are designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! They will also be available to purchase.

If you are a small business owner looking to grow your business, you won’t want to miss this event. There will be hors d’oeuvres, a buffet dinner, wine, beer, and plenty of opportunities for networking. One lucky event attendee will even win 2 tickets to a Mets game! Purchase tickets for the event online: advance purchase $15 or $20 at the door.

Posted in Business, Networking, small business | Tagged: , , , | Leave a Comment »

Better Marketing: 13 Quotes to Inspire Your Thinking

Posted by advantagemarketing on July 24, 2015

marketing quotes to inspire

Let these 13 quotes inspire you to update and improve your marketing program.

Summer’s slower days are a good time to get inspired to revise and refocus your company’s marketing. Here are a baker’s dozen of quotes to help get your creative marketing juices flowing – even as you’re sipping mai tai’s on the beach.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.  – G-Eazy

Marketing is too important to be left to the marketing department. – David Packard

Money coming in says I’ve made the right marketing decisions.  – Adam Osborne

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. – Julianne Moore

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success. – Evan Williams

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. – Simon Mainwaring

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. – Seth Godin

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. – Eric Ries

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’ – Clayton Christensen

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. – Gail Sheehy

Share your favorite marketing quote.

Source: BrainyQuote.com

Posted in Business, Marketing, Marketing plans, Marketing Strategy, small business, Thought leadership, Traditional marketing, Word of mouth marketing | Tagged: , , , , , , , , , | 2 Comments »

New RESULTS! Book Delivers Solutions to Drive Business Success

Posted by advantagemarketing on May 22, 2015

#RESULTS!

Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.

Are you ready to see RESULTS! in your business?

If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.

The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!

In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.

As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”

Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!

RESULTS! is available in both Kindle and paperback versions on Amazon.com: http://www.amazon.com/dp/1512138010.

You can also follow my RESULTS! book journey on Facebook.

Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!

Leave a comment and let me know how you are getting RESULTS!

Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: , , , , , , , , , | Leave a Comment »

New Website for the Housing Partnership of NJ

Posted by advantagemarketing on December 18, 2014

website development examapleWe had the opportunity to team with TAG Online to help the Housing Partnership of New Jersey create a new website. The Housing Partnership is a nonprofit organization located in Dover, NJ, that provides assistance to families of modest means who want to buy and keep homes of their very own.

While TAG Online was responsible for the overall design of the website, Advantage Marketing developed the new tag line, “Bringing You Home. Keeping You Home.”

We also worked with the Housing Partnership staff to write and edit the site’s content so that it would more clearly explain HP’s story and the full range of services it offers.

website development example

 

 

Check out the complete Housing Partnership website at www.housingpartnershipnj.org.

For more about our website content development services, contact us.

Posted in content marketing, Marketing, nonprofits | Tagged: , , , , , , , , , | Leave a Comment »

Crush Your Competition for a Good Cause

Posted by advantagemarketing on May 1, 2014

Crush Your Competition Workshop

You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!

New CRUSH Session: May 20th, 8:00-9:30AM!

Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:

“I really found the advice from speakers with success stories
and/or failures to be most valuable.”

“I appreciated the down-to-earth discussion.”

“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”

Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!

We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.

It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.

Register now

What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…

  • Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
  • Use business planning and bank financing to take your company to the next level
  • Better predict and protect your business from legal risks
  • Stop looking in your rear-view mirror and start planning for tomorrow
  • Take practical steps to grow and protect your business and personal finances

You will also have the opportunity to network with our EXPERT PANELISTS:

Loraine Kasprzak, MBA
Managing Director, Advantage Marketing Consulting Services LLC

Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group

Jason Meisner, Esq.
Partner, Couglin Duffy, LLP

Lisa Wagner
Vice President Business Development, ConnectOne Bank

Michael Napolitano, CPA
Partner, CitrinCooperman

 Seating is limited so REGISTER NOW!

photo: The Joe Louis Fist Sculpture, Detroit, MI

https://flic.kr/p/8j8Mhs

Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Join Us for “Turn Your Business into a Customer Magnet” Webinar

Posted by advantagemarketing on February 26, 2013

marketing webinarLoraine Kasprzak, Advantage Marketing’s managing director, is teaming with Above and Beyond to present the popular webinar, “Turn Your Business into a Customer Magnet” on March 20, 2013.

The hour-long webinar will offer tips, resources and marketing secrets that will help you propel your business growth.

This complimentary webinar is for you if you’re…

  • A new business owner trying to get your first customers;
  • An existing business owner with a stagnant customer base who wants to get out of that rut;
  • A business owner who is spinning your wheels, working hard but business is not at the level you want it to be.

Turn Your Business into a Customer Magnet is loaded with valuable marketing secrets, tips, and freebies that business owners can use on their website, Facebook page – or even in their personal networking – to get more customers.

Event details:

Date: Wednesday, March 20, 2013

Time: 12:00pm EST

Duration: 1 hour

Click here to register

Posted in B2B marketing, Business, Marketing, small business | Tagged: , , , | 6 Comments »

 
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