Posted by advantagemarketing on February 2, 2017
Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.
How can you stand out in this veritable sea of content that has flooded the internet? Is it even possible? The content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B content.
1. Size Doesn’t Matter
For years in B2B blogging, it was thought that long-form posts performed better — and while that might be true in some aspects, social media isn’t one of them. Long form posts did not receive any more shares than short-form.
2. LinkedIn Has Proven Its B2B Social Value
B2B content dominates the LinkedIn playing field — with an average of 25.7 shares, compared to 9.8 shares for B2C content. With all the tools that LinkedIn provides that are geared towards business and thought leadership, it really does make a perfect home for your B2B company’s content.
3. Don’t Count Facebook Out Yet
Facebook currently has 1.71 billion active users every month. With such a huge audience potential, how can you pass up this social network?
4. People in B2B Companies Want Content That Will Help Them Succeed
Focus on posts that will help your reader succeed. Whether it’s a numbered list or a how-to article, make it engaging and geared toward reaching one of a reader’s goals such as gaining more customers, increasing office efficiency, or succeeding in a leadership role.
Don’t go it alone! Contact us for help with your content marketing.
Posted in B2B marketing, Business, content marketing, Facebook, LinkedIn, Marketing, Marketing Strategy, small business | Tagged: b2b marketinig, blogging, businesses, small business | Leave a Comment »
Posted by advantagemarketing on June 13, 2013
Personal branding and thought leadership are among the 6 keys that can help you sell more effectively to the C-Suite.
Selling to the C-Suite has changed dramatically in recent years. It’s no longer about knowing – and golfing – with the right people. Buyers expect more (and different) things from sales and service professionals.
I recently participated in the RainToday.com webinar, “Selling to the C-Suite: How to Win the CxO Sale.” The presenter, Ago Cluytens, RAIN Group’s EMEA practice director, drew from his experience as a Big 4 management consultant and former CxO to talk about the most effective ways to sell to executives in today’s market.
Ago offered many insights and I encourage you to access the event recording for the entire presentation. I want to share with you his “Six Keys to the C-Suite,” because according to Ago, these factors make the difference between making calls and being called in for a meeting with senior executives.
- A personal brand that positions you as a person of equal worth. Blogging, speaking, guest blogging and other similar tactics can help you create a personal brand.
- Access to relationships and networks of trusted allies.
- A reputation as a thought leader and prominent expert.
- The ability to link what you do to the senior exec’s strategic plans and objectives.
- A connection that transcends business – be interesting outside of work.
- Belief and confidence that you truly belong in the (board) room.
It’s no surprise to me that personal brand and thought leadership are high on Ago’s list. These factors make you a known quantity – someone that senior execs have gotten to know, like, and are beginning to trust. In my experience, speaking, blogging and writing articles lead to phone calls from prospects and discussions about how they want to work with me, not if we are going to work together. Sure makes the sales cycle shorter and easier.
How are you building your personal brand and thought leadership position? Has it helped you shorten your sales cycle? Share your thoughts with us in the Comments section below.
Posted in B2B marketing, Business, Marketing, Marketing Strategy, personal branding, Professional service firm marketing, Public speaking, small business, Thought leadership | Tagged: blogging, build company credibility, marketing, marketing professional services, NJ, personal brand, thought leadership | Leave a Comment »
Posted by advantagemarketing on February 14, 2012
Wondering what you should blog about? This post can help.
It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas.
Fortunately for those of us who regularly get writer’s block, Karol K, a contributor to Problogger.com, came up with an extensive list of the different types of blog articles. Karol’s 52 Types of Blog Posts You Can Write includes
- News posts
- Special reports
- and 47 other ideas
One of Karol’s best tips is to recycle your content. If you have a how-to or interview video, for example, get the video transcribed, break it up into separate segments, and share the segments as regular blog posts. You’ve got a month’s worth of posts right there!
For more about creating content that your audience will want to read , also check out my post, 15 Tips for Creating Engaging Content.
Posted in Marketing, small business | Tagged: blogging, blogging for business development, business, business owners, content development, marketing, thought leadership | 1 Comment »