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Posts Tagged ‘brand’

5 Steps to Improve Your Content Marketing Strategy

Posted by advantagemarketing on January 19, 2017

People Meeting Connection Social Networking Communication Concept

Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building sales to hiring top talent.

Here are 5 steps to help you develop an effective content marketing strategy that will keep your small business or startup top of mind:

1. Understand Your Customers

An effective content marketing strategy starts with knowing your customers inside and out. So before you create any content, take the time to really listen and understand who your target audience is and what content they want and need.

2. Define Your Brand

Your brand is the promise you make to your customers. It’s what ultimately differentiates your small business or startup from your competitors.

3. Develop Your Content Marketing Strategy

Those who have a documented content marketing strategy are significantly more likely to meet their content marketing goals and achieve success.

4. Create and Amplify Your Content

To be effective, your content needs to be relevant and appropriate to the channel or platform where it will be published and consumed by your target audience.

5. Measure and Readjust Your Content Marketing Strategy

You can’t manage what you don’t measure. If you don’t know whether your content marketing efforts are working or not, how will you know if your marketing objectives are being met?

Don’t go it alone! Contact us if you need help building your content marketing strategy.

Source: marketinginsidergroup

Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, Marketing Strategy, small business | Tagged: , , , , , , | Leave a Comment »

Build Your Brand for Positive Career Impact

Posted by advantagemarketing on April 28, 2014

personal brand

Can Jimmy Buffet’s brand help you build yours? Read this article and find out!

In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.

Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.

Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from  you.

Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.

How you have used your own brand to advance your career? Share with us in Comments.

Posted in brand building, Business, career, Chemical Engineer, Consulting, Marketing, personal branding, small business | Tagged: , , , , , , , , , , , | Leave a Comment »

 
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