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Posts Tagged ‘business owners’

Why Should Your Small Business Conduct Market Research?

Posted by advantagemarketing on October 4, 2016

Why does your company need market research?

Insights gained from market research can help your company bring more value to its clients and stay ahead of the competition.

Recently, a CEO  of a mid-sized firm, for whom Advantage Marketing had proposed a much-needed market research project, asked how he should justify the project to his Board of Directors. Here’s what I told him: 

Are any of your board members pilots? Ask them if they would fly blind, without the indicators on the plane’s control panel. Market research is just like those indicators. It keeps you aloft as a business, and prevents you from crashing and burning. Right now your company is flying blind – how close are you to crashing and burning without valid market insights? If you’re not crashing and burning, you’re at least wasting fuel (money) by running inefficiently with things that won’t bring value to clients or get you new business.

With market research, the return on investment is almost always positive.What would be the value if this project netted you just one new client? Or, even better, if it enabled you to develop a new product line for a new market? It’s not certain that you’d get either, but you certainly aren’t getting either now.

Other benefits of market research include:

  1. Maintaining and improving the sales team’s focus.
  2. Pointing you in the direction of the most lucrative opportunities.
  3. Keeping your company relevant and future-oriented.
  4. Improving your decision-making and reducing your risk.
  5. Keeping you ahead of the competition.

It also avoids negative consequences such as:

  1. Plunging blindly ahead and investing money where it doesn’t provide value for customers.
  2. Staying the same as always and losing market share to others who innovate and come up with a better, faster, or cheaper way of doing what you’re doing now.
  3. Losing money because you’re caught sleeping while the market is changing.

Is your company considering market research? What do you see as the benefits of research for your company?

Posted in B2B marketing, Market research, Marketing, Marketing Strategy, sales and marketing, small business, Traditional marketing | Tagged: , , , , , , , | Leave a Comment »

My Top 10 Small Business Marketing Tweets

Posted by advantagemarketing on June 30, 2016

When you’re running a small business, you’re wearing many hats. These Top 10 tweets provide tips that can help make your marketing hat just a little easier to wear.

How Small Businesses Can Improve Online MarketingPortrait Of Male Bookshop Owner Outside Store

 

You’ve used all of the standard, popular marketing strategies with only moderate success. You wonder – are there things I am missing? Could there be other avenues I don’t know about? Read More

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

Small Businesses: Four Steps To Enhance Real-Time Marketing

Real-time marketing involves branded responses to current events or customer interactions. The tactic only works if those responses are executed, quite literally, in real-time. Read More

 

15 Tools to Create Automation in Your Small Business

These business automation tools can make your business reach a success by leveraging email, social media and web services. Read More

 

How And Why Small Businesses Must Adapt To Social Media

Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important. Read More

 

How To Quickly Master Social Media Marketing For Small Business

It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips. Read More

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

Coming Up With Content Ideas Can Be Tricky For Small Businesses. How To Overcome Writer’s Block In Your Content Marketing

It is the most common question I get when speaking about email marketing, social media or small business in general… “What should I write about?” Read More

 

How Can Your Small Business Benefit From Pinterest?

So what exactly is Pinterest, how does it work, and why is it important to your small business? Read More

 

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social media. Read More

 

For more small business marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Business, Marketing, Marketing automation, small business, Social media marketing | Tagged: , , , , , , , | Leave a Comment »

Better Marketing: 13 Quotes to Inspire Your Thinking

Posted by advantagemarketing on July 24, 2015

marketing quotes to inspire

Let these 13 quotes inspire you to update and improve your marketing program.

Summer’s slower days are a good time to get inspired to revise and refocus your company’s marketing. Here are a baker’s dozen of quotes to help get your creative marketing juices flowing – even as you’re sipping mai tai’s on the beach.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.  – G-Eazy

Marketing is too important to be left to the marketing department. – David Packard

Money coming in says I’ve made the right marketing decisions.  – Adam Osborne

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. – Julianne Moore

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success. – Evan Williams

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. – Simon Mainwaring

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. – Seth Godin

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. – Eric Ries

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’ – Clayton Christensen

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. – Gail Sheehy

Share your favorite marketing quote.

Source: BrainyQuote.com

Posted in Business, Marketing, Marketing plans, Marketing Strategy, small business, Thought leadership, Traditional marketing, Word of mouth marketing | Tagged: , , , , , , , , , | 2 Comments »

Is Starting a Consulting Practice Right for You?

Posted by advantagemarketing on June 9, 2014

Starting a consulting practice

Are you thinking about starting a consulting practice? Get some practical tips for getting started by clicking on the above photo.

Are you considering starting your own consulting practice? If you are, then read my latest Career Corner article for Chemical Engineering Progress magazine.

Consulting can be a professionally and personally rewarding career choice, especially if you enjoy helping others. While “Is Starting a Consulting Practice Right for You? ” was written for chemical engineers who may be considering opening a technical or engineering consulting practice, the article has lots of good advice for anyone who is considering running their own consulting practice.

This article can help you get hit the ground running when you start your consulting firm. You’ll find out why it’s important to:

  • Get your license or certification
  • Plan your move before you jump from your current company
  • Establish a professional presence
  • And more!

Have you recently started a consulting practice? Tell us about your successes and challenges in the Comments section!

Posted in Business, career, Chemical Engineer, Consulting, Entrepreneur, small business, Traditional marketing | Tagged: , , , , , , , , , , | Leave a Comment »

How Can Your Small Business Benefit From Pinterest?

Posted by advantagemarketing on March 18, 2014

PinterestBy guest blogger Laura Carter

So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which are active users in the U.S.  These numbers have helped Pinterest join the likes of Twitter, Google, and Facebook in becoming a major player in the social media market.

The content on Pinterest has grown tremendously over the past year and is no longer just recipes and do-it-yourself projects. Large and small businesses alike are realizing that it is a valuable tool for promoting business and driving sales.  In fact, studies have shown that Pinterest is responsible for over 41% of e-commerce traffic from social networking sites.

How does Pinterest work?

Pinterest differs from other platforms such as Facebook and Twitter, in that it is primarily an image-based social media platform. It is a collection of your favorite images, quotes, products, recipes, and more that you “pin” to a virtual pin board and can reference at any time. When you use Pinterest for your small business,  you can pin your awards, project photos, books, sales notices,  or products for everyone to see.

Here are some tips to get you started:

Keep Boards Neat and Organized

It is crucial to pin dynamic, visually appealing photos that are high quality, colorful and relevant to your business. These images also need to be organized into specific boards. For example, if you are an architect,, you should have one board for homes you’ve designed, one for commercial buildings, and so on. Be sure to add links in the descriptions of pins and use hashtags to increase visibility. Choose eye-catching images for board covers that are representative of the pins on that particular board. Take the time to build up your page and choose pictures that inspire you and contribute to the overall authenticity of your page.

Make Your Website Pin Friendly

If your business already sees significant traffic, increase your Pinterest audience by making it pin friendly. Add “Pin It” buttons to all of your content. Doing this makes it easier for visitors to pin your pages and share them with their friends.

If you want to increase your website traffic, Pinterest can be a powerful way to direct new visitors to your site.  Have Pinterest-friendly, hyperlinked content on your boards to lead viewers from Pinterest back to your website.

Engagement Is Key  

As with all social media, engagement is important. Take the time to curate and pin images that are relevant. Follow “Pinterest etiquette” and don’t pin too much all at once since this will clog your followers’ feed and look insincere. Instead, try pinning images twice a day. Morning (10-11a.m.) and late evening (9p.m.-midnight) seem to be the best times for the majority of brands to pin.

Get active in the community and like, comment, and re-pin others’ content. Also answer questions and comments that others leave on your boards.  This will create a sense of genuine networking and will help build relationships with current and prospective customers.

With its own spin on social networking, and the advances and changes made to accommodate business accounts in 2013, Pinterest is proving successful for many small businesses.

Let us know how Pinterest is working for you by posting a comment in the Comments section.

Posted in Business, lead generation, Marketing, Marketing plans, Marketing Strategy, Pinterest, small business, Social media marketing | Tagged: , , , , , , , , , , | Leave a Comment »

Crush the Competition in 2014

Posted by advantagemarketing on February 6, 2014

Small Business Workshop

Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!

Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!

Our panel of experts will share valuable tips and tactics to help you shape up and grow your business in 2014.

You will learn how to:

  • Use business planning and bank financing to take your company to the next level;
  • Put more clients in your sales pipeline with the latest proven marketing strategies and tactics;
  • Better predict and protect your business from legal risks;
  • Take practical steps to grow and protect your business and personal finances

You’ll come away with priorities and action steps so that you start growing right now!

 Best of all – the workshop is FREE!

You will also have the opportunity to network with our experts and other business owners over complimentary refreshments. Seating is limited, so register now.

Join Us at One of  Our Three No-Cost Workshops:

March 6, 2014
6:00PM – 7:30PM
Location: ConnectOne BankRegister now
142 John Street
Hackensack, New Jersey

March 7, 2014
8:30AM – 10:00AM
Location: The Grain House
Mt. Kemble Avenue/Rte 202
Basking Ridge,  New Jersey

March 10, 2014
8:30AM – 10:00AM
Location: Commerce & Industry Assoc of NJ
61 South Paramus Road
Paramus, New Jersey

Our Expert Panel

Felicia Garland, CFP®
Financial Planner
Greenberg & Rapp Financial Group, Inc.

Jason Meisner, Esq.
Partner
Coughlin Duffy, LLP

Loraine Kasprzak, MBA
Managing Director
Advantage Marketing Consulting Services, LLC

Lisa Wagner
Vice President, Business Development
ConnectOne Bank

We have limited space, so please register in advance of your chosen session.
Register Now!

Posted in Business, Entrepreneur, Management, Marketing, Networking, small business, Traditional marketing | Tagged: , , , , , , , , , , | Leave a Comment »

More about Blogging: What Should I Write?

Posted by advantagemarketing on February 14, 2012

Blogging tips

Wondering what you should blog about? This post can help.

It happens to most business owners who start blogging. You start with good intentions and lots of ideas to write about. Then after the twenty-fifth post or so, you hit the wall. You’re out of ideas.

Fortunately for those of us who regularly get writer’s block, Karol K, a contributor to Problogger.com, came up with an extensive list of the different types of blog articles. Karol’s 52 Types of Blog Posts You Can Write includes

  • How-to/tutorials
  • News posts
  • Stories
  • Checklists
  • Special reports
  • and 47 other ideas

One of Karol’s best tips is to recycle your content. If you have a how-to or interview video, for example, get the video transcribed, break it up into separate segments, and  share the segments as regular blog posts. You’ve got a month’s worth of posts right there!

For more about creating content that your audience will want to read , also check out my post, 15 Tips for Creating Engaging Content.

Posted in Marketing, small business | Tagged: , , , , , , | 1 Comment »

 
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