Posted by advantagemarketing on February 2, 2017
Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.
How can you stand out in this veritable sea of content that has flooded the internet? Is it even possible? The content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B content.
1. Size Doesn’t Matter
For years in B2B blogging, it was thought that long-form posts performed better — and while that might be true in some aspects, social media isn’t one of them. Long form posts did not receive any more shares than short-form.
2. LinkedIn Has Proven Its B2B Social Value
B2B content dominates the LinkedIn playing field — with an average of 25.7 shares, compared to 9.8 shares for B2C content. With all the tools that LinkedIn provides that are geared towards business and thought leadership, it really does make a perfect home for your B2B company’s content.
3. Don’t Count Facebook Out Yet
Facebook currently has 1.71 billion active users every month. With such a huge audience potential, how can you pass up this social network?
4. People in B2B Companies Want Content That Will Help Them Succeed
Focus on posts that will help your reader succeed. Whether it’s a numbered list or a how-to article, make it engaging and geared toward reaching one of a reader’s goals such as gaining more customers, increasing office efficiency, or succeeding in a leadership role.
Don’t go it alone! Contact us for help with your content marketing.
Posted in B2B marketing, Business, content marketing, Facebook, LinkedIn, Marketing, Marketing Strategy, small business | Tagged: b2b marketinig, blogging, businesses, small business | Leave a Comment »
Posted by advantagemarketing on January 19, 2017
Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building sales to hiring top talent.
Here are 5 steps to help you develop an effective content marketing strategy that will keep your small business or startup top of mind:
1. Understand Your Customers
An effective content marketing strategy starts with knowing your customers inside and out. So before you create any content, take the time to really listen and understand who your target audience is and what content they want and need.
2. Define Your Brand
Your brand is the promise you make to your customers. It’s what ultimately differentiates your small business or startup from your competitors.
3. Develop Your Content Marketing Strategy
Those who have a documented content marketing strategy are significantly more likely to meet their content marketing goals and achieve success.
4. Create and Amplify Your Content
To be effective, your content needs to be relevant and appropriate to the channel or platform where it will be published and consumed by your target audience.
5. Measure and Readjust Your Content Marketing Strategy
You can’t manage what you don’t measure. If you don’t know whether your content marketing efforts are working or not, how will you know if your marketing objectives are being met?
Don’t go it alone! Contact us if you need help building your content marketing strategy.
Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, Marketing Strategy, small business | Tagged: attracting customers, brand, branding, businesses, content marketing, New Jersey, small business | Leave a Comment »
Posted by advantagemarketing on January 5, 2017
Is your new year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.
How to Introduce Yourself Quickly
At networking events, you often have to introduce yourself in 10 seconds or less.This might sound easy, but many people stumble over this short introduction. This video offers some good tips that will enable you to leave a great impression quickly. Watch Now
How to Start a Conversation
Nobody likes uncomfortable moments, especially at a networking event. Here are a few tips to kickstart a conversation and avoid uncomfortable silences with those you meet. Watch Now
7 Tips for Effective Networking
Networking goes far beyond just meeting people. Effective networking means establishing meaningful relationships with potential clients. Here are seven helpful tips that will help you after the initial meeting. Watch Now
10 Great Questions to Ask at Networking Events
Getting people to open up to you is a great first step to networking with them, but to make a stronger connection you need to keep them talking. Here are 10 questions to ask that will help you establish meaningful connections with those you meet. Watch Now
How to Make a Great First Impression
Did you know that people remember the way that you made them feel instead of the words that you actually said? To make a great first impression, it’s important to prepare yourself with positive thoughts before you even meet your first connection. In this video, you will learn how to do just that. Watch Now
Posted in B2B marketing, Business, lead generation, Networking, small business, Traditional marketing | Tagged: businesses, New Jersey, small business, video, YouTube | Leave a Comment »
Posted by advantagemarketing on November 12, 2013
Small businesses can get free resources to support their growth during Small Business Month.
You’ve probably heard of Small Business Saturday…it’s the day dedicated to supporting local small businesses by giving them the attention they need and deserve. The movement, started by American Express, has inspired thousands of Americans to shop local small businesses on the Saturday after Thanksgiving. Small Business Saturday has had a big impact on small businesses since its inception. Last year, for instance, consumers spent an estimated $5.5 billion dollars with local retailers on that one day.
Amex isn’t the only one looking out for small businesses. Infusionsoft, a software company known for its dedication to small businesses, is doing something really big too. They’re naming November “Small Business Month”. And they’re backing it up with all kinds of giveaways throughout the month, starting with the Thrive 365 Movement.
Any type of small business – business-to-business firms, retailers, professional service firms, etc. – can participate in Thrive 365. When you join, you’ll get exclusive access to educational success kits, interactive tools, and special offers—all designed to help you succeed this month and beyond.
Here’s a sneak peak at some of the free resources you’ll get:
- Whiteboard Videos
- Webinar Recordings
- Campaign Templates
- Case Studies
- Expert Interviews
- Interactive Worksheets
There are also all sorts of promotions and special offers, so check out the Thrive 365 page at www.Infusionsoft.com/Thrive.
Posted in Business, Marketing, Marketing automation, Professional service firm marketing, small business, Traditional marketing | Tagged: American Express, business, business-to-business marketing, businesses, free resources, marketing, marketing professional services, professional service firms, retailers, small business, Small business month, Westfield. NJ | Leave a Comment »