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Posts Tagged ‘Facebook’

Top 15 Social Media Tweets for 2017

Posted by advantagemarketing on August 1, 2017

Top 15 Social Media Tweets for 2017Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.

Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP

Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3

Demographics of the Top 7 Social Networks [Infographic] – http://ow.ly/5P2U30dujkB

Three Keys to Better Social Media Engagement – http://ow.ly/h6LV30acnki

How LinkedIn Uses LinkedIn for Marketing [Infographic] – http://ow.ly/v0wQ309C28L

Social Media Tools That Can Free Up Your Time –  http://ow.ly/HEVi309C1V6

How to Build a Smart Yet Simple Social Media Marketing Plan [Template] – http://ow.ly/nWw630acnYv

How to Maximize Your Facebook Reach – http://ow.ly/EZLP30acpgM

The Most Popular Social Networks with Millennials, Gen X, and Baby Boomers – http://ow.ly/X55b30acnLI

12 Personalized Email Examples You Can’t Help but Click – http://ow.ly/bV9z30acnz1

Which Social Media Platforms Are Right for Your Business? – http://ow.ly/vtey309C2VB

Want to get more out of your social media content? Wondering how you can save time and increase engagement? 5 Ways to Repurpose Your Popular Social Media Posts – http://ow.ly/aoKf3085QHR

Five Ways for B2Bs to Tap into Social – Experts offer tips for wary participants – http://ow.ly/80Ez30acoGg

Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use – http://ow.ly/nUGe30dujZ4

4 Steps to an Unforgettable Social Media Strategy for B2B Companies – http://ow.ly/N1Pt30drJSu

Posted in Social media coaching, Social media marketing | Tagged: , , , , , , | Leave a Comment »

New RESULTS! Book Delivers Solutions to Drive Business Success

Posted by advantagemarketing on May 22, 2015

#RESULTS!

Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.

Are you ready to see RESULTS! in your business?

If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.

The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!

In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.

As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”

Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!

RESULTS! is available in both Kindle and paperback versions on Amazon.com: http://www.amazon.com/dp/1512138010.

You can also follow my RESULTS! book journey on Facebook.

Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!

Leave a comment and let me know how you are getting RESULTS!

Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: , , , , , , , , , | Leave a Comment »

Test Your Social Media IQ!

Posted by advantagemarketing on June 27, 2014

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Now that it’s summertime, we thought it might be fun to have a quick quiz about social media. Let us know in the comments section how you score!

1. Who is the founder of Facebook?

a. Al Gore      b. Mark Zuckerburg      c. Bill Gates       d. Steve Jobs

 

2. Which social media uses 140 characters?

a. Facebook      b. Google+      c. Twitter      d. InstaSelfie

 

3. What should you NOT do on a social media site?

a. Comment on and “LIKE” others’ posts

b. Post inappropriate photos of yourself or others.

c. Provide interesting content such as quizzes, news or links

 

4. Which social media channel reaches more U.S. adults ages 18-34 than any cable network?

a. Houzz      b. Instagram      c. Twitter      d. YouTube

 

5. This is the world’s largest professional social network and is a fantastic place to find a job or to recruit.

a. LinkedIn      b. Facebook       c. Twitter       d. Pinterest

 

6. Which of these statements is NOT TRUE?

a.  YouTube is the second largest search engine in the world.

b.  Houzz provides architects & contractors with the opportunity to showcase their work to home owners and design enthusiasts.

c.  A new member joins LinkedIn every second.

d.  Pinterest is predominately used by men looking for recipes and wedding dresses.

 

7. This social media network has features such as Pages, Profiles, Circles, Community, and Hangouts, that let you interact with customers and friends. It can also raise your Website in Google’s rankings.

a. Pinterest      b. Google+       c. LinkedIn      d. Facebook

 

Answers:  1. b    2. c    3. b    4. d    5. a    6. d

If You Got:     You’re:

6-7 correct     A Social Media Whiz

4-5 correct     Smarter than a 5th Grader

2-3 correct     A Social Media Beginner

0-1 correct     At the Starting Gate

 

Posted in Facebook, LinkedIn, Pinterest, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , | Leave a Comment »

How Can Your Small Business Benefit From Pinterest?

Posted by advantagemarketing on March 18, 2014

PinterestBy guest blogger Laura Carter

So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which are active users in the U.S.  These numbers have helped Pinterest join the likes of Twitter, Google, and Facebook in becoming a major player in the social media market.

The content on Pinterest has grown tremendously over the past year and is no longer just recipes and do-it-yourself projects. Large and small businesses alike are realizing that it is a valuable tool for promoting business and driving sales.  In fact, studies have shown that Pinterest is responsible for over 41% of e-commerce traffic from social networking sites.

How does Pinterest work?

Pinterest differs from other platforms such as Facebook and Twitter, in that it is primarily an image-based social media platform. It is a collection of your favorite images, quotes, products, recipes, and more that you “pin” to a virtual pin board and can reference at any time. When you use Pinterest for your small business,  you can pin your awards, project photos, books, sales notices,  or products for everyone to see.

Here are some tips to get you started:

Keep Boards Neat and Organized

It is crucial to pin dynamic, visually appealing photos that are high quality, colorful and relevant to your business. These images also need to be organized into specific boards. For example, if you are an architect,, you should have one board for homes you’ve designed, one for commercial buildings, and so on. Be sure to add links in the descriptions of pins and use hashtags to increase visibility. Choose eye-catching images for board covers that are representative of the pins on that particular board. Take the time to build up your page and choose pictures that inspire you and contribute to the overall authenticity of your page.

Make Your Website Pin Friendly

If your business already sees significant traffic, increase your Pinterest audience by making it pin friendly. Add “Pin It” buttons to all of your content. Doing this makes it easier for visitors to pin your pages and share them with their friends.

If you want to increase your website traffic, Pinterest can be a powerful way to direct new visitors to your site.  Have Pinterest-friendly, hyperlinked content on your boards to lead viewers from Pinterest back to your website.

Engagement Is Key  

As with all social media, engagement is important. Take the time to curate and pin images that are relevant. Follow “Pinterest etiquette” and don’t pin too much all at once since this will clog your followers’ feed and look insincere. Instead, try pinning images twice a day. Morning (10-11a.m.) and late evening (9p.m.-midnight) seem to be the best times for the majority of brands to pin.

Get active in the community and like, comment, and re-pin others’ content. Also answer questions and comments that others leave on your boards.  This will create a sense of genuine networking and will help build relationships with current and prospective customers.

With its own spin on social networking, and the advances and changes made to accommodate business accounts in 2013, Pinterest is proving successful for many small businesses.

Let us know how Pinterest is working for you by posting a comment in the Comments section.

Posted in Business, lead generation, Marketing, Marketing plans, Marketing Strategy, Pinterest, small business, Social media marketing | Tagged: , , , , , , , , , , | Leave a Comment »

How Consulting Firms Are Tweeting, Using Social Media

Posted by advantagemarketing on August 22, 2013

consultants and social media

Twitter and Facebook aren’t a waste of time for consultants, according to recent studies

The recent Institute of Management Consultants buzz about consulting firms and social media was about how consultants are using Twitter and Facebook in their practices. Here’s the scoop as reported by IMC in its C2M Connections e-newsletter:

More Tweets and Retweets Required for Consulting Firms, Finds New Report

A new report from White Space examines top consulting firms use of Twitter to determine how consultants can best make use of the social media platform. White Space followed some 60 Twitter accounts belonging to consultancies including Accenture, Deloitte, and KPMG for five months and discovered that while the large consultancies had the most active accounts, sheer tweet volume did not determine whether an account was successful or not. Follower engagement, determined by the number of retweets compared to the number of followers, was actually the highest among the sector-specific accounts, such as @IBMbigdata.

The report ultimately recommends that consultants focus on growing the number of their tweets that get retweeted, rather than simply growing their user base or tweeting frequently, and as such focus on developing sector-specific material that can be disseminated through Twitter.

“For consulting firms Twitter offers a chance not only to get your content into the hands of people who want it, but to gain an understanding about what engages people and what doesn’t,” says Source senior research manager Rachel Ainsworth. From “More Tweets and Retweets Required for Consulting Firms, Finds New Report”  – Source for Consulting (07/29/13).

How Social Makes Professional Services Teams More Successful

Social media such as Twitter and Facebook can cause a loss of productivity in the workplace and some companies have even banned their use, but business use of social media tools also has the potential to improve workplace communication and collaboration, creating a more productive environment for professional services firms.

Storing discussions in feeds and on profiles or within groups allows any employee to review the complete history at any time. Social media is also a great improvement over email, which limits conversations to the individuals directly connected to the conversation. Email is useful for communicating with people within one’s existing network, but social media offers “ambient awareness” or feedback from less-connected people in the company. Conversation streams can include knowledge and documents with easy access and search capabilities. Employees can “follow” documents customers or projects, keeping knowledge in context and allowing teams to collaborate more effectively. From “How Social Makes Professional Services Teams More Successful”  Consulting Magazine (07/13) Ashton, Debbie

Read more about how professional service firms can use social media to market their firms.

Posted in Consulting, Facebook, Marketing, Professional service firm marketing, Social media marketing, Twitter | Tagged: , , , , , , , , , | Leave a Comment »

I’ll Have the Special with a Side of Facebook Please

Posted by advantagemarketing on July 25, 2011

by Christian DeGobbi, PCM

Simple tips for Facebook

Simple tips for integrating Facebook in your company's marketing

For businesses both large and small, integrating Facebook effectively into your marketing activities not only makes a lot of sense but can change the way your clients and prospects view your company.

Having a Facebook page for your business today is great, but not enough.  A savvy company knows how to promote their social media presence and weave it into their existing marketing efforts.  When done in a smart and successful way, your target market will view your company as one that is “with-it”, interactive, and encourages, values and desires feedback.  Unfortunately, not too many companies are doing this well… if at all.

Here are just a few simple ways your company can start integrating Facebook with the rest of your marketing:

  • Most Web sites have a top menu bar on their homepage calling out “Services”, “About Us”, “Resource Center”, “Contact Us”, etc.  Include “Facebook Page” in this menu bar.  You’re sure to drive more of your Web site visitors to your page, compared to just having the obligatory Facebook logo buried somewhere on your home page.
  • Make it a company standard for all key executives and sales team members to have a link to the Facebook page in their e-mail e-signature line.  A brief comment right on top or below the link can inform the viewer of a new Facebook posting, video or feature.
  • If you run print ads, drive readers to your Facebook page through a “teaser” ad.  You can do this in many creative ways.  For example, ask a really compelling question in the main header of the ad – a question your target would really want to know the answer to – and direct them to your Facebook page for the answer.  Or, if you are running a special, provide the reader with just a hint of information.  Let them know they can read the rest of details at your Facebook page.
  • Include your Facebook URL on all marketing materials from business cards and brochures to event booths and promo items.
  • People, in general, enjoy participating in polls that interest them and seeing the results when they click “Submit.”  I know I do!  Start posting a weekly poll on your Facebook page that interests your base (on the same day/time so your visitors know a new poll will be posted every Tuesday at 9:00am).  Not only are you providing interaction and information to your fans, as well as gathering super insights, but it’s a great way to start a dialogue directly with your fans.
  • Videos are a huge draw for any online site, especially Facebook.  If you have a interesting and informative video posted, the next time you send an e-mail campaign, include a link with a brief description of the video in the body of the e-mail.

These are just a few ways you can start promoting your Facebook presence, while enhancing the way clients and prospects view your company.

I would love to hear what you’re doing to integrate Facebook in with the rest of your marketing activities! Who’s first?

Christian DeGobbi, PCM is currently the Marketing Manager, Americas for Dow Jones Indexes. He recently earned his Professional Certified Marketer designation from the American Marketing Association, of which he’s an active member. Christian has 15 years experience at top NYC advertising agencies and B2B client side marketing.

Photo credit: http://flic.kr/p/247omf photo by eston

Posted in Business, Marketing, Social media marketing | Tagged: , , , , | Leave a Comment »

 
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