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Posts Tagged ‘LinkedIn’

Top 15 Social Media Tweets for 2017

Posted by advantagemarketing on August 1, 2017

Top 15 Social Media Tweets for 2017Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.

Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP

Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3

Demographics of the Top 7 Social Networks [Infographic] – http://ow.ly/5P2U30dujkB

Three Keys to Better Social Media Engagement – http://ow.ly/h6LV30acnki

How LinkedIn Uses LinkedIn for Marketing [Infographic] – http://ow.ly/v0wQ309C28L

Social Media Tools That Can Free Up Your Time –  http://ow.ly/HEVi309C1V6

How to Build a Smart Yet Simple Social Media Marketing Plan [Template] – http://ow.ly/nWw630acnYv

How to Maximize Your Facebook Reach – http://ow.ly/EZLP30acpgM

The Most Popular Social Networks with Millennials, Gen X, and Baby Boomers – http://ow.ly/X55b30acnLI

12 Personalized Email Examples You Can’t Help but Click – http://ow.ly/bV9z30acnz1

Which Social Media Platforms Are Right for Your Business? – http://ow.ly/vtey309C2VB

Want to get more out of your social media content? Wondering how you can save time and increase engagement? 5 Ways to Repurpose Your Popular Social Media Posts – http://ow.ly/aoKf3085QHR

Five Ways for B2Bs to Tap into Social – Experts offer tips for wary participants – http://ow.ly/80Ez30acoGg

Four Powerful Groups of B2B Brand Advocates on Social Media, and Five Tools You Can Use – http://ow.ly/nUGe30dujZ4

4 Steps to an Unforgettable Social Media Strategy for B2B Companies – http://ow.ly/N1Pt30drJSu

Posted in Social media coaching, Social media marketing | Tagged: , , , , , , | Leave a Comment »

7 Easy LinkedIn Profile Updates

Posted by advantagemarketing on August 11, 2015

Update your LinkedIn profile

Update your LinkedIn profile with these quick fixes

We all know that LinkedIn is a great way to build your professional brand and connect with others. You probably already have added your work experience to your profile and gotten your recommendations – if for no other reason then LinkedIn routinely nags you about these items.

But if you haven’t updated your profile in a while, you may not be presenting yourself in the best possible way. These seven quick fixes can refresh your profile, make you easier to connect with, and boost your position in search rankings, without a great deal of time or drudgery. (To make these changes, be sure you are in LinkedIn’s Edit Profile screen for your profile.)

1. Show your creds right up top. Include your credentials next to your name (e.g., CPA, MBA, etc.)

2.  Update your photo – SMILE!!!

3. Use your 120 headline characters more effectively. Include your title, company, and keywords. Some examples:

Senior Tax Manager, ABC Accounting, LLC | Tax Planning| Audits | Tax Compliance | Real Estate Taxes | Tax Research
Staff Accountant, ABC Accounting, LLC | GAAP | Financial Reporting | Account Reconciliation | Accruals | Bookkeeping

4. Create a custom URL for your Public Profile. This is easier to read and remember than the default URL LinkedIn sets up for you. For example: https://www.linkedin.com/in/lorainekasprzak. Get step-by-step instructions on customizing your Public Profile URL.

5. Make it easy for others to get in contact with you by adding to your contact information. Be sure you have:

Included your company address, phone and website, and a Twitter name, if you use Twitter too.
Included your email – which will be visible only to your connections.

6. Add or edit your Profile Summary to highlight your accomplishments. You will want to:

Summarize your work experience – use keywords and focus on the results you’ve achieved.
Add a short summary of the company you’re working for and the solutions it provides to clients.

7. Showcase your work in your Profile Summary or Experience sections. Add an article, video, or slide presentation that highlight your excellent, valuable work.

Let these quick fixes inspire you to build an even stronger LinkedIn profile by adding volunteer activities, honors and awards, and more!

Posted in B2B marketing, brand building, Business, career, LinkedIn, Marketing, personal branding, small business, Social media marketing, Traditional marketing | Tagged: , , , | Leave a Comment »

Test Your Social Media IQ!

Posted by advantagemarketing on June 27, 2014

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Now that it’s summertime, we thought it might be fun to have a quick quiz about social media. Let us know in the comments section how you score!

1. Who is the founder of Facebook?

a. Al Gore      b. Mark Zuckerburg      c. Bill Gates       d. Steve Jobs

 

2. Which social media uses 140 characters?

a. Facebook      b. Google+      c. Twitter      d. InstaSelfie

 

3. What should you NOT do on a social media site?

a. Comment on and “LIKE” others’ posts

b. Post inappropriate photos of yourself or others.

c. Provide interesting content such as quizzes, news or links

 

4. Which social media channel reaches more U.S. adults ages 18-34 than any cable network?

a. Houzz      b. Instagram      c. Twitter      d. YouTube

 

5. This is the world’s largest professional social network and is a fantastic place to find a job or to recruit.

a. LinkedIn      b. Facebook       c. Twitter       d. Pinterest

 

6. Which of these statements is NOT TRUE?

a.  YouTube is the second largest search engine in the world.

b.  Houzz provides architects & contractors with the opportunity to showcase their work to home owners and design enthusiasts.

c.  A new member joins LinkedIn every second.

d.  Pinterest is predominately used by men looking for recipes and wedding dresses.

 

7. This social media network has features such as Pages, Profiles, Circles, Community, and Hangouts, that let you interact with customers and friends. It can also raise your Website in Google’s rankings.

a. Pinterest      b. Google+       c. LinkedIn      d. Facebook

 

Answers:  1. b    2. c    3. b    4. d    5. a    6. d

If You Got:     You’re:

6-7 correct     A Social Media Whiz

4-5 correct     Smarter than a 5th Grader

2-3 correct     A Social Media Beginner

0-1 correct     At the Starting Gate

 

Posted in Facebook, LinkedIn, Pinterest, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , | Leave a Comment »

Leveraging Social Media – an AEC Professionals Circle Program

Posted by advantagemarketing on April 2, 2014

AEC New JerseyAEC Professionals Circle New Jersey is offering a program on social media and its potential to bring your company business. The event is called “Leveraging Social Media and Technology to Build Your Business,” and I’m so pleased that Advantage Marketing is teaming with AEC NJ as an event sponsor!

AEC Professionals Circle is a New Jersey-based organization that provides educational and networking opportunities to Architects, Engineers and Contractors.

The event will be held on Tuesday, April 8, and offers two 3-hour working sessions plus a lunch and evening networking. The folks at New Millennium Millwork are hosting the event at their Riverdale, New Jersey, facility. Frank Morales, Sandler Coach & Mentor, is the presenter and he’ll be doing a deep dive into LinkedIn and all the strategies and techniques that you can use to grow your personal network and prospect for business.

At Advantage Marketing, we’re known for helping our professional services clients craft content that positions them as the experts people want to hire, so I’m doubly excited to be premiering our Sticky Content Plan at this event. The Sticky Content Plan helps our clients build the information resources that bring customers to their doors. (You’ll be finding out more about the Sticky Content Plan in upcoming posts.)

We’ll also be running a fun social media quiz and offering prizes. We’ll be selling our guide, “Turn Your Practice into a Client Magnet” – which will soon be available online.

If you’re an architect, engineer, or contractor here in New Jersey, and you haven’t yet been to an AEC Professionals Circle event, this is the one to attend! AEC’s founder Shallon Gammon of Guiding Graphics, shared these top 10 reasons why this is a not-to-be-missed event:

10. Earn one CEU Credit while networking with decision-makers.

9. Learn HOW to build your network—online and in person.

8. Learn how to post your 30 second Elevator Pitch ONLINE.

7. Demystify Social Media channels and decide which one(s) will bring in new business.

6. Learn how you can have all of your documents, quotes, estimates, specifications, client information, and more for all of your projects with you, at all times.

5. Leverage your LinkedIn profile to promote your personal “brand” and proactively prospect.

4. Systematize attending networking events and consistently set and achieve realistic goals.

3. Find the right vendors to outsource services you’re not an expert on.

2. Acquire new customers through online recommendations, postings and word-of-mouth.

1. Learn how you can empower your friends, clients, prospects, and business associates to consistently give you referrals.

Here are the links to register:

RSVP for a Session: http://conta.cc/1fXBLLj

RSVP for the Social Event only: http://conta.cc/1cQF08r

Hope I see you there!

 

 

Posted in Business, content marketing, lead generation, LinkedIn, Marketing, Networking, personal branding, Professional service firm marketing, small business, Social media marketing, Thought leadership, Word of mouth marketing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Lead Generation and Trade Show Marketing for an IT Client

Posted by advantagemarketing on March 11, 2014

lead generation

Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging, and then created display signage and service briefs to support their brand and promote their services.

We also ran Twitter and LinkedIn campaigns to promote their show presence. Aujas garnered well over 50 leads and lots of positive attention for their brand.

Thanks to Guiding Graphics for the design work and Graphic Marketing Group for printing – most of which was completed during one blizzard or another this February!

Need help with lead generation and brand strategies for trade shows or other marketing campaigns? Contact us for a complimentary initial consultation.

Posted in B2B marketing, brand building, Business, Consulting, lead generation, LinkedIn, Marketing, Marketing Strategy, Professional service firm marketing, trade shows, Traditional marketing, Twitter | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Social Media for Professionals – 4 More Resources

Posted by advantagemarketing on September 6, 2012

Chemical Engineering Progress magazine recently ran my article series on social media for professionals.

I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants social media tips and techniques to grow your business.

My philosophy is to keep it simple. As a business owner or professional, you have a lot on your plate already. I write so that it’s easy for you to absorb and learn new social media and marketing tactics. Then it becomes very easy to put these ideas to work in your own business or professional career.

In “Getting Started in Social Media” you can discover the benefits of Facebook, LinkedIn, Google+, Twitter and other social media and get practical advice on using these tools effectively, whether you’re a veteran or relative novice.

Use LinkedIn to Advance Your Career” reveals tips and techniques for using LinkedIn to establish a professional online presence, connect with others, and find business and job opportunities.

Smart Blogging for Chemical Engineers” shares how blogs allow anyone – even people with minimal computer knowledge – to easily publish text, photos, and audio and video files on the Internet. The article offers blogging tips for sharing technical information, building thought leadership, and growing a community of followers.

Cloud tools for collaboration

Professionals can find new ways to work together with Internet-based collaboration tools.

Internet-based applications are changing the way we work together. In “Use Cloud Tools to Collaborate” you’ll learn how virtual tools can help project teams make decisions more quickly, reduce costs, and increase productivity.

Need help getting your social media efforts off the ground? Check out our Quick Start Social Media Coaching for professionals and business owners.

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Posted in B2B marketing, Marketing, Professional service firm marketing, small business, Social media marketing | Tagged: , , , , , , , , | 2 Comments »

Social Media’s Dark Side: Phishing and Scams

Posted by advantagemarketing on June 2, 2011

Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what Karl and his expert team had to say.

social media and phishing

Scammers and hackers are targeting social media. Your company and its employees have to do their part to fight them.

The buzz about social media has been increasing recently. There are more than 500 million active users on Facebook, with 50% of  them logging on at least once a day from their office, home, coffee-shop, school, or from smart phones. Social media has emerged as an effective marketing tool to engage with a mass audience and many companies have an active presence across LinkedIn, Facebook or Twitter. As Natalie Petouhoff, Senior
Researcher with Forrester Research, Inc., said, “Social media isn’t a choice anymore – it is a business transformation tool.”

But as fun and engaging as social media is, it has a dark side. Hackers and scammers are exploiting it to create new ways to infect computers and networks and to trick unsuspecting users into revealing their personal or financial information.

How do scammers pull this off? They go phishing. A scammer will hack into a Facebook or LinkedIn user’s account and send out messages to friends or connections, unbeknownst to the user. These messages look genuine but are carefully crafted by scammers to trick recipients and exploit their emotions.

Messages with links to breaking news, celebrity stories, or even adorable puppy videos can all be engineered to make the user click through. Clicking on a link about Kansas tornado victims, for example, would take the user to a site that asks for credit card information for a donation. This information is then collected and exploited by the scammer.

A user may also see messages like these on their LinkedIn home page or Facebook wall:

Tornado victims need your help, please donate http://ntbnking.lnkd.it/jpn/donation

I bumped into some of your old friends the other day; they wanted me to send you this – http://facebooklink

By clicking on the links, malware or a virus gets downloaded and the user’s system is compromised.

Yikes. If we can’t trust messages from our friends and connections or even what’s written on our own wall or home page, are we crazy to use social media? Fortunately, education and awareness can help fight phishing attacks and scams and keep us all using social media safely.

Here’s what companies can do to fight phishing attacks:

  1. Establish a social media strategy. Clearly document and enforce what is allowed and not allowed to be discussed and
    disclosed on social networking sites.
  2. Conduct social media awareness programs which should include the rewards and risks of social media. Such training should
    also cover how to identify malicious websites and differentiate between original and fraudulent websites.

Here’s what employees can do to avoid becoming the prey of phishing attacks:

  1. Never click on a link or a bookmark which is associated with financial transactions or asks for any sensitive information; instead always manually type the URL in the address bar.
  2. Don’t click on links which ask to download ActiveX or software on your system. These could be Trojan/malware which later becomes the control center to remotely control your system and others in the network.
  3. Ensure that the site is authentic and using secure layer (https) before providing any sensitive information about yourself or your organization.
  4. Report suspected links to your internal security team and the social networking site so that they can work with the hosting provider to bring down the phish website.

Social networking phishing attacks are on the rise, according to the latest Anti-Phishing Q2 2010 Report. Both companies and employees have to play their part to counter the phishing risks of social media.

Karl Kispert is Vice President of Sales and Business Development for Aujas for North America. He can be reached at 201 633 4745 or karl.kispert@aujas.com. Learn more about phishing and cyber-security at www.aujasus.com.

Posted in B2B marketing, Business, Facebook, Marketing, social media and phishing | Tagged: , , , , | 1 Comment »

How Businesses Can Take Advantage of Social Media

Posted by advantagemarketing on May 10, 2011

Discussing social media on WDVR FM

Technology Today host Rich Kazimir and I talked about how businesses can use social media to connect with customers

I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.

Rich:  Can you start by telling us what social media is?

Loraine: The simplest way to look at social media is as a collection of tools for interacting online. That can be by posting content like photos or articles, or sending out short messages, called updates, to people who are following you. This is called social networking. The big social networking tools are Facebook, Twitter, YouTube, and LinkedIn. And, of course, blogging.

There are other tools that help you track and share content you like – that’s called social bookmarking. Social bookmarking tools include Reddit, Stumbled Upon and Digg.

For business owners, social media is a great way offer valuable content that engages prospects and customers.

Rich: So if you had to summarize social media in a few words, you’d say…

Loraine: It’s a collection of tools that enable business owners to interact with their clients and prospects online.

Rich: How should business owners be thinking about social media?

Loraine: Business owners need to understand that social media is a conversation; it’s not a one-way push of their company’s advertising message. They need to think of it like a cocktail party – how you’d join a conversation when you walk in to the party. You wouldn’t just barge in and start talking. You’d listen – comment – ask a question – then offer your opinion.

The best way to use social media is to integrate it with your company’s other marketing tactics – like your website, trade show, or public speaking engagements.

Rich: Where should a business owner focus, especially when they’re getting started?

Loraine: First, owners need to understand that social media is content driven, and they need to have good content to contribute to the conversation.  So they need to start with a plan for developing content and what content they will use.

Owners should also realize that they don’t need to be on every social networking site. They can start by finding out where their customers and prospects are – then that’s where they need focus their efforts. It’s a good reason to give clients a call and ask them, are they reading blogs? Posting tweets?

Once owners know where their customers are, then they can go ahead and set up their own accounts on these applications – whether it’s Twitter or Facebook or another app. It’s free to set up accounts and if the owner is reasonably comfortable around email and the Internet, then they should be able to learn these apps pretty quickly. All the apps have online tutorials which make learning them a bit easier.

Rich: Can you give our audience some examples of companies who are using social media effectively?

Loraine: I’ve seen both large and small businesses use social media effectively as part of their marketing. Comcast mines Twitter for customer service issues and then responds fairly quickly… Office Depot just started a contest that integrated Facebook with email marketing – it’s their 2011 Official Small Business of NASCAR contest. This is targeted at growing their small business customer base.

A couple small businesses I’ve seen would be WebUndies.com – one of my clients – who is working on integrating their current email marketing with Facebook and Twitter to grow their customer base. I also work with an IT security startup – Aujas – and they are using an electronic newsletter, website, WordPress blog, as well as a white paper marketing campaign and industry trade shows.

Rich: I’ve seen businesses start to use social media, but then they seem to lose momentum and stop putting out new content. How can businesses stick with it?

Loraine: Losing momentum is a big problem, especially when a business owner has so much else on their plate. One thing an owner can do is see what content they already have developed for their business and repurpose it. For example, a how-to manual or a non-confidential email to a customer can be the basis for great blog posts.

It’s also perfectly ok to hire knowledgeable content developers who will work with you to develop your message – to write blog posts or tweets.

Rich: Aren’t there also tools that can help a business owner with social media – like Tweet Deck? Can you talk about those?

Loraine: Tweet Deck, Social Oomph, Hoot Suite are all great tools for helping an owner schedule and promote their content through Twitter, LinkedIn and Facebook. They’re all free tools too – some have premium paid subscriptions, but the free accounts work well.  These tools also have online tutorials, which can be a big help.

Rich: What would you recommend as the starting point for the small business owner listening tonight?

Loraine: Definitely start by asking your customers what social media they’re using. Learn those tools and get your company profiles set up. Then you can see what content you already have that you can repurpose. You’ll be off and running.

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Posted in Business, LinkedIn, Marketing, Social media marketing, Twitter | Tagged: , , , , | 2 Comments »

 
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