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Posts Tagged ‘marketing tips’

My Top 15 Marketing Tweets of 2016

Posted by advantagemarketing on December 13, 2016

Top 15 Marketing Tweets of 2016

Follow me on Twitter @LMKasprzak

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

How to Get Your LinkedIn Ads to Reach More Small Businesses

Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Read More

 

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. Read More

 

What the Evolution of Social Media Means for Marketers

It’s an exciting time to be a social media marketer, though not without challenges. Read more

 

5 Trends That Will Change How Companies Use Social Media In 2016

Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Read more

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

How to Automate Social Media Lead Generation and Engagement

Marketing ideas are floating everywhere. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort. Read more

 

5 Ways You Can Make the Most of LinkedIn Ads

LinkedIn is today’s business-to-business media powerhouse. So, how do you take advantage of it? Read more

 

Does Your Content Answer Searchers’ Questions?

How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not only assists your audience, but it also helps your SEO. Read More

 

5 Tips To Double The ROI On Your Marketing Efforts

There’s no way around it: marketing is a time-consuming and costly business. It makes good business sense for you to look for ways to reduce marketing spending or to increase the amount you are getting back from those expenditures. Read More

 

Demystifying Social ROI in B2B Marketing

When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Read More

 

More Brains Than Budget? Steal These $0 Marketing Strategies.

Here’s what’s happening: These companies are marketing, but they’re doing it in a far more personal way. Read More

 

How Content Strategy and Content Marketing Are Separate But Connected

One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Read More

 

4 Basic Elements Of Successful Social Media Strategies

It’s a scary time, with new “grams” and “chats” popping up every month. But I’m convinced we are living in a revolutionizing era of business breakthrough akin to the land expansion of the 19th century and the Industrial Revolution. Read More

Posted in B2B marketing, Business, content marketing, Marketing, Professional service firm marketing, small business, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , , | Leave a Comment »

Top 7 Best Marketing Reads For The Fall

Posted by advantagemarketing on September 8, 2016

Read any good marketing books lately? Here are 7 that you won’t want to miss.

  1. Duct Tape Marketing

    As a small business owner, you are really in the business of marketing.  The problem for most small business owners is that they suffer from “marketing idea of the week” syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. Buy It Now

  2. Professional Services Marketing

    Written by  John E. Doerr, Mike Schultz, and Lee Frederiksen, Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development. The book covers five key areas that are critical for firms that want to grow and become more profitable. It includes real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. Buy It Now

  3. RESULTS!

    RESULTS! is based on years of experience and learned knowledge and is a powerful business tool. It contains the top tips and insights for getting results in your own business from 17 seasoned business experts, including marketing strategist Loraine Kasprzak. Their mission is to inspire more business owners, entrepreneurs, managers, and salespeople to achieve the results they want, so they can lead the life they desire. Buy It Now

  4. To Sell Is Human

    To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds. Buy It Now

  5. Content Inc.

    In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience. Notice a shift? Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds. Buy It Now
  6. Buyer Personas

    Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by Adele Revella, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and more. Buy It Now

  7. Content Chemistry

    The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. Buy It Now

 

What marketing books can you suggest as worthwhile reads?

Posted in Book marketing, Business, content marketing, Marketing, Marketing Strategy, Professional service firm marketing, small business, Traditional marketing | Tagged: , , , , , , | Leave a Comment »

Top 10 Marketing Automation Tweets for B2Bs and Small Businesses

Posted by advantagemarketing on August 11, 2016

marketing_automation

Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help you get started with marketing automation for your own small business.

Marketing Automation Leading to Shorter Sales Cycles, Post-Sale Focus

Marketing automation software is all about automating the customer interaction process from campaign formation through lead generation, all the way to initial sale and repeat business. It can take the time out of tedious tasks and greatly increase efficiency. Read More

 

How to Ensure Your Marketing-Automation Project Does Not Fall Flat

Benefits of marketing automation cannot be overstated. The following 5 tips are meant to provide you some ideas about how to improve your marketing automation and obtain better results. Read More

 

59% of B2B Fortune 500 Companies Use Marketing Automation

The growth of marketing automation adoption within the Fortune 500 segment is continuing — and for good reason. Read More

 

Why Predictive Software Is Key To Marketing Automation

It is time to reinvent marketing automationRead More

 

How Automation Will Change Content and Native Ads

Nearly nine in 10 say tech will improve content marketing and native advertising. Read More

 

Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads

Marketing automation is important throughout the leads process. Read More

 

5 Reasons Sales Teams Should Embrace Marketing Automation

Salespeople want more and better-qualified leads, and most don’t realize or appreciate the value they get from good marketing automation. Read More

 

6 Ways Marketing Automation Saves Time

When I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. Read More

 

Vital Features to Look for in Marketing Automation Software this Year

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Read More

 

Give Your Marketing Automation Database Segments a Rest: Ideas to make sure you are engaging your contacts.

Continually sending messages on weekly webinars, white paper downloads, call-downs, and recycled nurture campaigns will burn out your database and create a level of exhaustion. Read More

 

Posted in B2B marketing, Business, Internet business, Marketing, Marketing automation, small business | Tagged: , , , , , | Leave a Comment »

5 Marketing Hacks You Need Now

Posted by advantagemarketing on July 28, 2016

It’s the middle of summer – the perfect time to try one or more of these five marketing hacks to refresh your marketing efforts!

  1. Syndicate Old ContentTime for tips and tricks concept with red word and sign printed on a clock face.

    Once you create a piece of content, push it out to social media, and follow up with your initial rounds of commenters, most brands consider that source “tapped,” and never revisit it again. In some cases, this is necessary—especially if the article is news-based or otherwise temporary in nature. But if the article is evergreen, it will hold a permanent value. Why let this value sit idly on your blog when you could continue tapping it periodically for long-term dividends? Keep a list of your old evergreen content pieces, and re-syndicate them occasionally. This will generate new interest from new followers, and may be valuable to older followers who didn’t see it the first time around. Read More

  2. Use Custom Landing Pages

    Building a landing page takes time and effort, but they’re far more useful when they exist as a cluster. Each individual landing page should serve a highly specialized purpose, targeting a niche audience and serving one specific need; this allows you to refine the small details of your approach to cater to one specific type of conversion at a time. But beyond that, you’ll need to create multiple versions of each functional landing page, splitting your strategy even further into variants. The goal here is to compare and contrast how all your different landing pages perform, giving you more data and more user insights you can use to speed up the development of your campaign. Read More

  3. Create a Google My Business Page

    This is a great way to boost your online visibility. This listing will make your business easy to find on Google Search and Google Maps. It will also allow Google+ users to easily review your business. As local business reviews increase, your search engine rankings will also improve. It would also be a good idea to add your business to the Yahoo Local listing. Read More

  4. Curate Content for Social Media

    In order to build a loyal following on social media, you need to be considered a consistent source of high-quality content from a variety of sources that either informs, entertains, inspires or helps your followers whenever they see it. Ideally the content you will curate and share should meet more than one (if not all) of those criteria. You need to find other companies and social media users who are sharing quality content in your niche. Once you find them, you can re-share the things that they’ve shared and benefit from all the work they’ve put in to creating or finding that great content. Read More

  5. Make Your CTA Painfully Obvious

    Before you begin implementing any type of content marketing strategy for your company, the most important thing you need to decide is what you want your website visitors to do while they are there. Because we are consuming information faster than ever before, we are all the more likely to ignore the more subtle marketing messages we might encounter online. That’s why it’s so important that bloggers and business owners include a clear call to action as frequently as possible while still feeling natural and logical within the content. Read More

Share your favorite marketing hack with us.

Posted in Business, content marketing, Marketing, marketing hacks, small business, Social media marketing, Traditional marketing | Tagged: , , , , , , , , | 1 Comment »

My Top 10 Content Marketing Tweets for B2Bs

Posted by advantagemarketing on July 14, 2016

Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.

 

5 Reasons Your Small Business Needs Content MarketingVintage looking man shouting with a megaphone

Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot of noise. To avoid getting skipped over or ignored, savvy digital marketers must craft messages that their target audience wants to see. Read More

 

Content Marketing Is On the Rise – But Less Than 1/2 Of B2B Marketers Think Their Strategies Are Somewhat Effective.

Though everyone agrees that “content is king,” only 2 percent of marketers believe their strategies are highly-effective, according to new research by the CMO Council. Read More

 

Content Marketing And Its Influence On SEO

If I want better visibility for my business and increased conversions from site traffic, which is better — content marketing or traditional SEO (search engine optimization)? The short answer is both, but they involve very different processes and technology. Read More

 

How to Leverage Content Marketing for Lead Nurturing

Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy that effectively moves leads through your sales funnel, it’s likely more valuable than the longest list of leads. Read More

 

The New Content Marketing: How to Create Successful Content For Today’s Audience

Successful content marketing depends upon your audience. This is just one of the first things we ever learned about marketing. The audience is what drives the success of your marketing campaign. Read More

 

Analysis: There’s More To Content Than Just Marketing

As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Read More

 

6 Tips For Communicating Content Marketing ROI To Your Executive Team

Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. Read More

 

When, How and Where to Promote Your Content on Social Media

Promotion is just one part of the process, but it’s a complex machine of its own. Learning when, how and where to promote on social media takes knowledge, skill and testing. Read More

 

Complement Your Content Marketing with Social Media

Let’s think about how social media fits into the B2B content marketing landscape. Read More

 

Valuable Tools for Better Content Marketing

Make the most of your content marketing efforts and strategies by using time-saving tools. Read More

 

For more content marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, brand building, Business, content marketing, lead generation, Marketing, small business, Thought leadership | Tagged: , , , , , , | Leave a Comment »

My Top 10 Small Business Marketing Tweets

Posted by advantagemarketing on June 30, 2016

When you’re running a small business, you’re wearing many hats. These Top 10 tweets provide tips that can help make your marketing hat just a little easier to wear.

How Small Businesses Can Improve Online MarketingPortrait Of Male Bookshop Owner Outside Store

 

You’ve used all of the standard, popular marketing strategies with only moderate success. You wonder – are there things I am missing? Could there be other avenues I don’t know about? Read More

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

Small Businesses: Four Steps To Enhance Real-Time Marketing

Real-time marketing involves branded responses to current events or customer interactions. The tactic only works if those responses are executed, quite literally, in real-time. Read More

 

15 Tools to Create Automation in Your Small Business

These business automation tools can make your business reach a success by leveraging email, social media and web services. Read More

 

How And Why Small Businesses Must Adapt To Social Media

Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important. Read More

 

How To Quickly Master Social Media Marketing For Small Business

It’s no secret that social media is here to stay and that its stake in the success or failure of a business is growing larger everyday. If you’re looking to ramp up your own presence and quickly master the art of social media marketing for business, follow these tips. Read More

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

Coming Up With Content Ideas Can Be Tricky For Small Businesses. How To Overcome Writer’s Block In Your Content Marketing

It is the most common question I get when speaking about email marketing, social media or small business in general… “What should I write about?” Read More

 

How Can Your Small Business Benefit From Pinterest?

So what exactly is Pinterest, how does it work, and why is it important to your small business? Read More

 

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social media. Read More

 

For more small business marketing tips, follow me on Twitter: @LMKasprzak.

Posted in B2B marketing, Business, Marketing, Marketing automation, small business, Social media marketing | Tagged: , , , , , , , | Leave a Comment »

Better Marketing: 13 Quotes to Inspire Your Thinking

Posted by advantagemarketing on July 24, 2015

marketing quotes to inspire

Let these 13 quotes inspire you to update and improve your marketing program.

Summer’s slower days are a good time to get inspired to revise and refocus your company’s marketing. Here are a baker’s dozen of quotes to help get your creative marketing juices flowing – even as you’re sipping mai tai’s on the beach.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.  – G-Eazy

Marketing is too important to be left to the marketing department. – David Packard

Money coming in says I’ve made the right marketing decisions.  – Adam Osborne

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. – Julianne Moore

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success. – Evan Williams

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. – Simon Mainwaring

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. – Seth Godin

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. – Eric Ries

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’ – Clayton Christensen

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. – Gail Sheehy

Share your favorite marketing quote.

Source: BrainyQuote.com

Posted in Business, Marketing, Marketing plans, Marketing Strategy, small business, Thought leadership, Traditional marketing, Word of mouth marketing | Tagged: , , , , , , , , , | 2 Comments »

7 Twitter Tips You Need To Know Now

Posted by advantagemarketing on April 9, 2015

Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.

Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.

Is Twitter in your marketing tool kit? It should be. Twitter allows your company to gain more traffic, gather more leads, and generate more customers. Here are some tips from HubSpot to help you make full use of what Twitter has to offer:

1. Create a keyword searchable bio

In the bio section of your profile, include commonly searched terms and hashtags to increase the number of times that your page will show up in search results. This generates more traffic and makes your profile easier to access.

2. Use eye-catching images

Including images in your tweets will make them stand out and catch the attention of more users, generating more leads for your business. Most users scroll quickly through their timeline, and only stop to read the tweets that look interesting, so including a picture will drive more engagement from Twitter users. The ideal size for an image is 1024 x 512 pixels.

3. Include GIFs

For the same reasons as tip #2, including GIFs in your tweets will tremendously upgrade your Twitter arsenal. GIFs that are embedded into tweets are converted into MP4s and play automatically. This is another great way to catch the attention of potential leads.

4. Include hashtags related to your content

Having commonly searched hashtags will help your tweet to be seen in more search results, but it’s important to not be obnoxious about it. One or two simple hashtags included on each tweet is the perfect way to generate more traffic and reach a wider audience.

5. Keep tweets short

Keep it short and to the point. Tweets with 100-120 characters generate a lot more clicks and engagement than tweets with 140 characters. Most users only skim these tweets, so keep them as succinct as possible without sacrificing content.

6. Curate Twitter lists to segment users

Twitter Lists helps you to organize users into groups. This can best be used to build strategic connections by allowing you to sort users that you are most interested in engaging with. Twitter lists can be also used to follow a separate group of users from those you follow. This is a valuable resource for targeting the users that you want to reach out to.

7. Engage with your audience consistently

Keeping your tweets interesting is only half the battle. Keeping your tweets consistent is the key to gaining new leads. We recommend that you send around five tweets a day, to stay relevant and reach the widest audience possible.

Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.

Posted in brand building, content marketing, Marketing Strategy, Social media marketing, Twitter | Tagged: , , , , | 1 Comment »

Valuable Tools for Better Content Marketing

Posted by advantagemarketing on February 12, 2015

Check out these tools to help you make the most of your content marketing efforts.

Check out these tools to help you make the most of your content marketing efforts.

Make the most of your content marketing efforts and strategies by using time-saving tools.  These three will help you effectively manage your time and help you gain valuable insights into your competitor’s strategies:

SEMRush – Analyze how you and your competitors are ranking with SEO

This is a useful tool for monitoring how you and your competitors are placing on Google and the traffic that you’re receiving. By entering a web address, you can get an overview of the traffic you are getting, plus valuable information about keywords, link building and paid vs. organic searches. You can also see your competitors’ best keywords, discover new competitors and analyze their performance.

Use this data to evaluate your marketing strategies, keep the traffic that you do have and use the most successful competitors’ keywords to improve your domain rank.

Free and paid versions available.  Plans starting at $69.95 per month.

BuzzsumoDiscover and analyze which content is most popular

In the rapidly changing field of content marketing, Buzzsumo helps you keep up with what’s trending. This nifty tool collects data and helps you discover what content is being shared most frequently across the various social media networks. Buzzsumo will help you with content creation by analyzing competitors’ content marketing strategies, showing you what’s working for them and who their target audience is. Come up with better ideas, share great content, and find out who the industry leaders are.

Simply enter a domain or topic to see what is being shared most often. From here you can narrow your search through several filter types, view back links, and view who is sharing the content. This allows you to quickly identify what is working well, and what’s not.

Free and paid versions available.  Plans starting at $99 per month.

Quill Engage – Get Google analytics fast, easy to read and free

This tool analyzes and gains insights from Google analytics and provides fast, easy to understand results sent to your email weekly and/or monthly. Quill Engage tells you how and why your site’s performance may be changing. With Quill Engage, you will understand what’s driving your traffic, get relevant analytics, and receive advice on how to improve performance all for free.

Use these tools to improve your current marketing plan, revamp a plan that isn’t working, or simply to maximize your marketing efforts. Let us know what you think. Have you tried any of these tools in your content marketing?

Photo Credit: https://flic.kr/p/h2ey1

Posted in content marketing, Marketing Strategy, Marketing Trends, Uncategorized | Tagged: , , , , | Leave a Comment »

How Can Your Small Business Benefit From Pinterest?

Posted by advantagemarketing on March 18, 2014

PinterestBy guest blogger Laura Carter

So what exactly is Pinterest, how does it work, and why is it important to your small business? According to the insight firm Semiocast, Pinterest now has over 70 million registered users, 70% of which are active users in the U.S.  These numbers have helped Pinterest join the likes of Twitter, Google, and Facebook in becoming a major player in the social media market.

The content on Pinterest has grown tremendously over the past year and is no longer just recipes and do-it-yourself projects. Large and small businesses alike are realizing that it is a valuable tool for promoting business and driving sales.  In fact, studies have shown that Pinterest is responsible for over 41% of e-commerce traffic from social networking sites.

How does Pinterest work?

Pinterest differs from other platforms such as Facebook and Twitter, in that it is primarily an image-based social media platform. It is a collection of your favorite images, quotes, products, recipes, and more that you “pin” to a virtual pin board and can reference at any time. When you use Pinterest for your small business,  you can pin your awards, project photos, books, sales notices,  or products for everyone to see.

Here are some tips to get you started:

Keep Boards Neat and Organized

It is crucial to pin dynamic, visually appealing photos that are high quality, colorful and relevant to your business. These images also need to be organized into specific boards. For example, if you are an architect,, you should have one board for homes you’ve designed, one for commercial buildings, and so on. Be sure to add links in the descriptions of pins and use hashtags to increase visibility. Choose eye-catching images for board covers that are representative of the pins on that particular board. Take the time to build up your page and choose pictures that inspire you and contribute to the overall authenticity of your page.

Make Your Website Pin Friendly

If your business already sees significant traffic, increase your Pinterest audience by making it pin friendly. Add “Pin It” buttons to all of your content. Doing this makes it easier for visitors to pin your pages and share them with their friends.

If you want to increase your website traffic, Pinterest can be a powerful way to direct new visitors to your site.  Have Pinterest-friendly, hyperlinked content on your boards to lead viewers from Pinterest back to your website.

Engagement Is Key  

As with all social media, engagement is important. Take the time to curate and pin images that are relevant. Follow “Pinterest etiquette” and don’t pin too much all at once since this will clog your followers’ feed and look insincere. Instead, try pinning images twice a day. Morning (10-11a.m.) and late evening (9p.m.-midnight) seem to be the best times for the majority of brands to pin.

Get active in the community and like, comment, and re-pin others’ content. Also answer questions and comments that others leave on your boards.  This will create a sense of genuine networking and will help build relationships with current and prospective customers.

With its own spin on social networking, and the advances and changes made to accommodate business accounts in 2013, Pinterest is proving successful for many small businesses.

Let us know how Pinterest is working for you by posting a comment in the Comments section.

Posted in Business, lead generation, Marketing, Marketing plans, Marketing Strategy, Pinterest, small business, Social media marketing | Tagged: , , , , , , , , , , | Leave a Comment »

 
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