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Posts Tagged ‘NJ’

Better Marketing: 13 Quotes to Inspire Your Thinking

Posted by advantagemarketing on July 24, 2015

marketing quotes to inspire

Let these 13 quotes inspire you to update and improve your marketing program.

Summer’s slower days are a good time to get inspired to revise and refocus your company’s marketing. Here are a baker’s dozen of quotes to help get your creative marketing juices flowing – even as you’re sipping mai tai’s on the beach.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker

Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.  – G-Eazy

Marketing is too important to be left to the marketing department. – David Packard

Money coming in says I’ve made the right marketing decisions.  – Adam Osborne

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. – Julianne Moore

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. – David Ogilvy

When I meet with the founders of a new company, my advice is almost always, ‘Do fewer things.’ It’s true of partnerships, marketing opportunities, anything that’s taking up your time. The vast majority of things are distractions, and very few really matter to your success. – Evan Williams

For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. – Simon Mainwaring

In marketing I’ve seen only one strategy that can’t miss – and that is to market to your best customers first, your best prospects second and the rest of the world last. – John Romero

Permission marketing turns strangers into friends and friends into loyal customers. It’s not just about entertainment – it’s about education. Permission marketing is curriculum marketing. – Seth Godin

In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving. – Eric Ries

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, ‘What job is the customer trying to accomplish?’ – Clayton Christensen

The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology. – Gail Sheehy

Share your favorite marketing quote.

Source: BrainyQuote.com

Posted in Business, Marketing, Marketing plans, Marketing Strategy, small business, Thought leadership, Traditional marketing, Word of mouth marketing | Tagged: , , , , , , , , , | 2 Comments »

Builder’s Big Heart Goes out to 10-Year Old in Need

Posted by advantagemarketing on May 26, 2015

Coppola Bros Construction

by Loraine Kasprzak

My friend Frank Coppola runs Coppola Brothers, a rapidly growing construction company located in Asbury, New Jersey. He recently asked me to help him tell a story that is near and dear to his heart.

Through an organization called Heartworks, Frank was connected to a young girl named Charlotte Downey with extreme medical needs whose family needs major – and I mean MAJOR – construction on their house so that Charlotte may live at home. Frank and his team are not ones to step back from a challenge, so they took on the ambitious project, but need help paying for the materials they’ll be using to build Charlotte’s house.

This is the story Frank told me:

Charlotte DowneyCharlotte Downey is an amazing 10-year-old girl who has already gone through so much in her short life.  Her story is one filled with sorrow and heartache but also with great strength and perseverance.  Born with a heart lesion that caused abnormal blood flow through the heart, she required immediate and life threatening surgery.

The side effect of this surgery was bleeding in the brain that resulted in neurologic and kidney damage. The kidney damage was so severe that before the age of 2, she required a transplant.  Her most recent challenge has been the diagnosis of post-transplant lymphoproliferative disorder (PTLD), a type of cancer that affects transplant recipients.

While we may not be able to aid in her continuing medical journey, we can help with the construction of a safer and more functional home for Charlotte and her family.

With challenges like no heat in the kitchen and no full or handicapped accessible bathrooms in the house, home life is challenging for the entire family.

Coppola Bros team

Frank Coppola (top row, blue vest) and his amazing team will build the Downey family a house so that Charlotte can live at home – but they need your help!

Volunteers have already given their time and talents to develop a plan for a more functional and safer home, now they are in need of the generosity of others to make those plans a reality.

A concert featuring the Altman Brothers is being held on June 3rd to help make Charlotte’s new home a reality.

Just a small concert ticket donation can support and raise money for the Downey family.

Please support Charlotte with a donation or by attending the benefit concert.  It is going to be a rockin’ good time for an important cause!

Tickets are available online at www.njheartworks.org. For more info about the event, please email INFO@CoppolaBrothersLLC.com.

Posted in charity, nonprofits | Tagged: , , , , , , | Leave a Comment »

New RESULTS! Book Delivers Solutions to Drive Business Success

Posted by advantagemarketing on May 22, 2015

#RESULTS!

Check out my new book, which was written to help business owners achieve lasting, high impact RESULTS! in their businesses.

Are you ready to see RESULTS! in your business?

If you believe, as I do, that our thoughts create our reality, then you want to read my latest book. I’ve partnered with 16 other smart-cookie business professionals to participate in an anthology book project called RESULTS! Impactful Solutions to Drive Business.

The book is designed to help entrepreneurs and small business owners gain the information they need to have a successful business and see RESULTS! All of the expert authors have been through the same struggles as you but have come out on top with thriving, successful businesses and now we want to share that information with you!

In my section, Build a Better Marketing Plan, I zero in on the five simple rules for building a marketing plan and the seven marketing plan must-haves.

As my friend and client Don McDermott told me, “If I have a marketing plan in place, I don’t have to think, I just have to DO.”

Other chapters in the book will help you focus on
• Seven steps to living as a confident entrepreneur
• How to transform your leadership to grow your business
• Power dressing techniques so that you can look as smart as you are
• How a virtual assistant can benefit your business
• And much more!

RESULTS! is available in both Kindle and paperback versions on Amazon.com: http://www.amazon.com/dp/1512138010.

You can also follow my RESULTS! book journey on Facebook.

Follow the whole RESULTS! gang on Twitter – track us with the hashtag #RESULTS!

Leave a comment and let me know how you are getting RESULTS!

Posted in Book marketing, brand building, Business, content marketing, Email marketing, Entrepreneur, Facebook, lead generation, Marketing, Marketing plans, Marketing Strategy, small business, Traditional marketing, Using books to market your firm, Word of mouth marketing | Tagged: , , , , , , , , , | Leave a Comment »

Whole-Brained Approach to Marketing Is Most Valuable

Posted by advantagemarketing on December 2, 2014

whole-brain-marketing

Today, you need both creative and analytical/technical components to your marketing plan, if you expect to be successful in engaging customers.

By guest blogger Laura Carter

When we think about marketing, we most often think of creativity, innovation, and visual appeal, traits that typically come from so-called “right-brained” thinkers. However, a new trend is taking over, where “left-brained” or analytical thinking is just as valued and respected in the marketing world.

The main goals for marketing have always been to understand the customer and then guide him or her towards a purchase. The path that a buyer takes to that purchase has evolved over the years. According to the CEB Marketing Leadership Council, customers now progress nearly 60% of the way through the purchase decision-making process before actually engaging a sales rep. This places a heavy burden on marketers to deliver value and education early on in the buying process.

As a result of changing buying styles, businesses must embrace the role of technology in their marketing strategies. If you expect to reach and engage customers today, your marketing strategy must employ both analytic/technical and creative strategies. In other words, you need to have both geeks and creative types contribute to your marketing.

Those who don’t include technology and analytics will surely be left behind, if they haven’t been already.   Spending in this arena has already increased and is still on the rise. In fact, Laura McLellan of Gartner predicts that by 2017, CMOs will spend more on IT than CIOs.

The best companies must know how to generate interest using technology and turn that into actual revenue. They also must realize that their products and brand need to have a broad appeal that comes from a full right and left brain marketing approach.

With more money being invested in marketing technology, businesses want to see that they are actually getting a return on their investment. This often requires a more refined approach to analytics than what we have seen in the past. Modern marketers need to constantly monitor these analytics to know which areas to focus on and which areas to drop.

Marketers are not only expected to provide good marketing skills, but must also be able to track results with accurate analytics. They must also be able to merge fine details with creativity, analytics with the abstract, and logic with imagination to capture market share.

What marketing strategy do you use for your business? Is it a left-brained, right-brained, or whole-brained approach?

Posted in B2B marketing, Business, content marketing, lead generation, Marketing, Marketing automation, Marketing plans, Marketing Strategy, Marketing Trends, Social media marketing | Tagged: , , , , , , , , , , | Leave a Comment »

Crush Your Competition for a Good Cause

Posted by advantagemarketing on May 1, 2014

Crush Your Competition Workshop

You don’t need a fist this big to crush your competition. Just join us on May 20, at the Westfield, NJ, Crush Your Competition Workshop and support a good cause too!

New CRUSH Session: May 20th, 8:00-9:30AM!

Small business owners loved the Crush Your Competition Workshops we ran in back in March. Here’s what attendees said:

“I really found the advice from speakers with success stories
and/or failures to be most valuable.”

“I appreciated the down-to-earth discussion.”

“The topics and panelists were very much on-target with key areas
we face which drive us nuts.”

Some folks asked if we could run a Workshop session in Central New Jersey, so we’ve scheduled our May 20th CRUSH session for WESTFIELD, NJ. Register now!

We’ve asked Michael Napolitano, CPA and partner at CitrinCooperman, to join our panel of experts so that you can get accounting insights in addition to marketing, financial, legal and banking tips and tactics.

It gets even better. Now you can participate in a CRUSH workshop and contribute to a GOOD CAUSE at the same time! Profits from the May workshop will go to Imagine, a Westfield-based grief support center. If you haven’t heard about the amazing work Imagine does, check out their website.

Register now

What will you learn in the May 20th CRUSH Workshop? Here’s a sample of the valuable tips and tactics small business owners take away. How to…

  • Put more clients in your sales pipeline with the latest proven marketing strategies and tactics
  • Use business planning and bank financing to take your company to the next level
  • Better predict and protect your business from legal risks
  • Stop looking in your rear-view mirror and start planning for tomorrow
  • Take practical steps to grow and protect your business and personal finances

You will also have the opportunity to network with our EXPERT PANELISTS:

Loraine Kasprzak, MBA
Managing Director, Advantage Marketing Consulting Services LLC

Felicia Garland, CFP
Financial Planner, Greenberg & Rapp Financial Group

Jason Meisner, Esq.
Partner, Couglin Duffy, LLP

Lisa Wagner
Vice President Business Development, ConnectOne Bank

Michael Napolitano, CPA
Partner, CitrinCooperman

 Seating is limited so REGISTER NOW!

photo: The Joe Louis Fist Sculpture, Detroit, MI

https://flic.kr/p/8j8Mhs

Posted in B2B marketing, brand building, Business, Entrepreneur, lead generation, Marketing, Networking, small business, Small business workshop, Traditional marketing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Build Your Brand for Positive Career Impact

Posted by advantagemarketing on April 28, 2014

personal brand

Can Jimmy Buffet’s brand help you build yours? Read this article and find out!

In my latest Career Corner article for Chemical Engineering Progress magazine, I talk about the role branding plays in career success.

Consider these common situations: You are up for a promotion only to learn the position went to a more highly visible coworker. Or perhaps you run an engineering consulting practice, and you lose a big bid to a better-known firm.

Whether you are an employee or run your own company, having an authentic personal brand and communicating it effectively can help your stand out in the minds of others. Your personal brand is a snapshot of what others know about you and what they can expect from  you.

Read Build Your Personal Brand for Career Impact and find out why looking at Jimmy Buffet’s brand can help YOU become more successful.

How you have used your own brand to advance your career? Share with us in Comments.

Posted in brand building, Business, career, Chemical Engineer, Consulting, Marketing, personal branding, small business | Tagged: , , , , , , , , , , , | Leave a Comment »

Leveraging Social Media – an AEC Professionals Circle Program

Posted by advantagemarketing on April 2, 2014

AEC New JerseyAEC Professionals Circle New Jersey is offering a program on social media and its potential to bring your company business. The event is called “Leveraging Social Media and Technology to Build Your Business,” and I’m so pleased that Advantage Marketing is teaming with AEC NJ as an event sponsor!

AEC Professionals Circle is a New Jersey-based organization that provides educational and networking opportunities to Architects, Engineers and Contractors.

The event will be held on Tuesday, April 8, and offers two 3-hour working sessions plus a lunch and evening networking. The folks at New Millennium Millwork are hosting the event at their Riverdale, New Jersey, facility. Frank Morales, Sandler Coach & Mentor, is the presenter and he’ll be doing a deep dive into LinkedIn and all the strategies and techniques that you can use to grow your personal network and prospect for business.

At Advantage Marketing, we’re known for helping our professional services clients craft content that positions them as the experts people want to hire, so I’m doubly excited to be premiering our Sticky Content Plan at this event. The Sticky Content Plan helps our clients build the information resources that bring customers to their doors. (You’ll be finding out more about the Sticky Content Plan in upcoming posts.)

We’ll also be running a fun social media quiz and offering prizes. We’ll be selling our guide, “Turn Your Practice into a Client Magnet” – which will soon be available online.

If you’re an architect, engineer, or contractor here in New Jersey, and you haven’t yet been to an AEC Professionals Circle event, this is the one to attend! AEC’s founder Shallon Gammon of Guiding Graphics, shared these top 10 reasons why this is a not-to-be-missed event:

10. Earn one CEU Credit while networking with decision-makers.

9. Learn HOW to build your network—online and in person.

8. Learn how to post your 30 second Elevator Pitch ONLINE.

7. Demystify Social Media channels and decide which one(s) will bring in new business.

6. Learn how you can have all of your documents, quotes, estimates, specifications, client information, and more for all of your projects with you, at all times.

5. Leverage your LinkedIn profile to promote your personal “brand” and proactively prospect.

4. Systematize attending networking events and consistently set and achieve realistic goals.

3. Find the right vendors to outsource services you’re not an expert on.

2. Acquire new customers through online recommendations, postings and word-of-mouth.

1. Learn how you can empower your friends, clients, prospects, and business associates to consistently give you referrals.

Here are the links to register:

RSVP for a Session: http://conta.cc/1fXBLLj

RSVP for the Social Event only: http://conta.cc/1cQF08r

Hope I see you there!

 

 

Posted in Business, content marketing, lead generation, LinkedIn, Marketing, Networking, personal branding, Professional service firm marketing, small business, Social media marketing, Thought leadership, Word of mouth marketing | Tagged: , , , , , , , , , , , , , , , , | Leave a Comment »

Crush the Competition in 2014

Posted by advantagemarketing on February 6, 2014

Small Business Workshop

Join us in March for these workshops, which will help you get your business in order and crush the competition in 2014!

Join me for an expert panel discussion and workshop to learn what you can do to better position yourself for GROWTH!

Our panel of experts will share valuable tips and tactics to help you shape up and grow your business in 2014.

You will learn how to:

  • Use business planning and bank financing to take your company to the next level;
  • Put more clients in your sales pipeline with the latest proven marketing strategies and tactics;
  • Better predict and protect your business from legal risks;
  • Take practical steps to grow and protect your business and personal finances

You’ll come away with priorities and action steps so that you start growing right now!

 Best of all – the workshop is FREE!

You will also have the opportunity to network with our experts and other business owners over complimentary refreshments. Seating is limited, so register now.

Join Us at One of  Our Three No-Cost Workshops:

March 6, 2014
6:00PM – 7:30PM
Location: ConnectOne BankRegister now
142 John Street
Hackensack, New Jersey

March 7, 2014
8:30AM – 10:00AM
Location: The Grain House
Mt. Kemble Avenue/Rte 202
Basking Ridge,  New Jersey

March 10, 2014
8:30AM – 10:00AM
Location: Commerce & Industry Assoc of NJ
61 South Paramus Road
Paramus, New Jersey

Our Expert Panel

Felicia Garland, CFP®
Financial Planner
Greenberg & Rapp Financial Group, Inc.

Jason Meisner, Esq.
Partner
Coughlin Duffy, LLP

Loraine Kasprzak, MBA
Managing Director
Advantage Marketing Consulting Services, LLC

Lisa Wagner
Vice President, Business Development
ConnectOne Bank

We have limited space, so please register in advance of your chosen session.
Register Now!

Posted in Business, Entrepreneur, Management, Marketing, Networking, small business, Traditional marketing | Tagged: , , , , , , , , , , | Leave a Comment »

Don’t Miss Out: Read Our 7 Top Posts from 2013

Posted by advantagemarketing on December 15, 2013

most popular marketing posts

Did you miss these top posts for 2013? It’s not too late to check them out!

Did you miss any of our best posts during 2013?

You can catch up here – these seven posts were particularly popular with Marketing Advantage readers.

(And we’d love to know what your favorite Marketing Advantage post was in 2013. Just leave a quick comment below to tell us.)

7 Ideas for Attracting Customers

I gave a talk recently to the Just Think B.I.G., Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how to attract the attention of prospective customers.

Marketing is all about getting people to know, like and then trust you. There are many ways to do this; here are the seven ideas I spoke about… Read more

23 Sales and Marketing Ideas for 2013

At a recent Executive Exchange Inc. meeting, business owners talked about how they will boost their sales and marketing efforts in 2013. Here are some ideas that were discussed… Read more

How to Market Your Business with an eBook

Less expensive than producing a “traditional” book, electronic books (or “eBooks”) exist in various formats, including MS Word files, Adobe Acrobat pdf files (one of the most popular formats) and HTML files (which can be read using a web browser). You might even consider converting your book to the ePub format, which is becoming a standard for e-readers… Read more

Does Social Media Fit in Your Professional Services Marketing Plan?
“How can we use social media?”

That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure where to start, or even if they should start, using it.

For retailers and other businesses that market products entirely to consumers, social media marketing – through Facebook, Twitter or even YouTube – has become accepted practice. It lets them to get closer to their customers, provide better service and earn positive word of mouth.  But what about professional service firms? Is there value for you in social networking? If so, which of the many social media tools is relevant for you? Read more

How Professional Service Firms Can Get Started in Social Media

In my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your firm.

Here’s a simple framework for fitting social media into your firm’s marketing plan. Think of three interactive segments that build on each other to benefit your practice: tried and true tactics, conscious outreach, and cutting edge tactics. With this framework in mind, you can choose the tactics from each segment that fit your firm’s culture, level of marketing expertise, and target market… Read more

15 Tips for Creating Engaging Content

Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging. à Read more

29 Marketing Tactics for Building Know, Like, Trust – and Try

Is summer a quiet time for your business? Then it’s time to rev up your lead generation machine! Put one or more of these proven marketing tactics to work now and start getting prospects to KNOW, LIKE, and TRUST your business and TRY your products or services.

Remember: marketing is all about making selling easier – if not almost unneeded. Effective marketing eliminates the need for that pushy selling that so many of us dislike. That’s what these tactics can do for you… Read more

Have we left one of your favorites off? Drop us a comment, below and let us know which one!

Posted in B2B marketing, Business, Marketing, Professional service firm marketing, sales and marketing, small business, social media and phishing, Social media marketing, Traditional marketing | Tagged: , , , , , , , , | Leave a Comment »

Notes With Benefits: Build Your Brand, Strengthen Client Relationships

Posted by advantagemarketing on October 4, 2013

by Guest Contributor Susan M. Krien, Happenstance Creations

Chameleon resumes

Custom notecards, such as this one for Chameleon Resumes, can help you build your company’s brand as well as client relationships.

Our world of electronic gadgets and technology has a major impact on how we communicate with each other. Speed and efficiency are of the utmost importance, but where is the personal touch in all of this?

Emails are great for getting business done: confirming and setting appointments, sending documents, following up, but do little to enhance the business relationship.

We don’t communicate our thoughts on paper as often as we should, primarily because of our ready access to smart phones, iPads, and laptops. The challenge is to step back and find your voice on paper.

If you take account of all the occasions that arise in business that would motivate you to send an email: a referral, a promotion, thank you, happy birthday, project delivery – the list is endless – consider what it would be like for you and the recipient if you wrote a handwritten note instead. The recipient wouldn’t have to sift through a pile of emails to read your message. After all, what would make it stand out and be noticed? Instead, they would have the pleasure of opening a personally addressed envelope with a thoughtful message. This experience makes a lasting impression.

What a great “authentic” marketing opportunity for you and your brand! Note writing is a personal touch point that enables you to build good business relationships by expressing and revealing your genuine thoughtfulness.

Note writing, however, is more than just jotting down a few lines on paper.  It’s a process that requires having a selection of paper, writing instruments, stamps, and some focused, quiet time to compose your thoughts and write your message. The handwritten note is something special for both you and the recipient.

One key to selecting notecards is ensuring that the card conveys your business. There are many paper format options available including the fold-over note, along with the flat notecard, both created in various sizes. An added enhancement to consider would be to include your company logo or address. Monogrammed notes work nicely as well.  In addition to selecting an appropriate design, take note of the pen you select. All these features will combine to portray your desired image. Remember the note is an extension of you and your brand.

Kerry Cordero notecard

The handwritten note is something special for you and the recipient.

Once you have made your selections, having them on-hand and readily available will ensure your ability to compose and send notes in a timely fashion.

There are many books that have been written on the value of writing notes that can be used as reference. Business Notes…Writing Personal Notes That Build Professional Relationships by Florence Isaacs is a great resource, as is The Art of the Handwritten Note: A Guide to Reclaiming Civilized Communications by Margaret Shepherd.

If you are searching for a new marketing tool that provides personal attention, comes at a very low cost, AND has a high chance of being read, then incorporate handwritten notes into your business marketing. It may become the highlight of your day!

Do you send handwritten notes? Tell us how they’ve worked for you in the Comments section.

Posted in B2B marketing, Business, Marketing, personal branding, Professional service firm marketing, Traditional marketing | Tagged: , , , , , , | Leave a Comment »

 
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