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Posts Tagged ‘Twitter for business’

My Top 15 Marketing Tweets of 2016

Posted by advantagemarketing on December 13, 2016

Top 15 Marketing Tweets of 2016

Follow me on Twitter @LMKasprzak

At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights.

What Your Small Business Should Do To Look Like A Social Media Pro

Learning how to use a wider range of social media tools can help small businesses target prospective and existing customers on these platforms. Here are four tips to consider. Read more

 

How Small Businesses Can Get the Most Out Of Their Marketing Dollars

If you’ve got a small marketing budget, you have to be smart about priorities. In this post I’ll share some things I’ve learned along the way to help small businesses make the most of their small marketing budgets. Read More

 

How to Get Your LinkedIn Ads to Reach More Small Businesses

Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Read More

 

How to Use Twitter Moments for Business

Have you heard of Twitter Moments? Twitter Moments lets you combine groups of selected tweets, sharing your message in more detail. Read More

 

What the Evolution of Social Media Means for Marketers

It’s an exciting time to be a social media marketer, though not without challenges. Read more

 

5 Trends That Will Change How Companies Use Social Media In 2016

Hootsuite CEO Ryan Holmes offers a look ahead at the social trends that are fast reshaping how companies do business. Read more

 

Is Small Business Branding Possible? You Betcha And Here’s How

Large companies the world over have long recognized the value of creating a brand. But even a small business can benefit from the impact of having a well-honed image. Read More

 

How to Automate Social Media Lead Generation and Engagement

Marketing ideas are floating everywhere. However, that’s definitely not enough for a marketer when it comes to ensuring the maximum yield at minimum effort. Read more

 

5 Ways You Can Make the Most of LinkedIn Ads

LinkedIn is today’s business-to-business media powerhouse. So, how do you take advantage of it? Read more

 

Does Your Content Answer Searchers’ Questions?

How well does your online content answer questions that your audience is asking? Your ability to helpfully answer critical questions not only assists your audience, but it also helps your SEO. Read More

 

5 Tips To Double The ROI On Your Marketing Efforts

There’s no way around it: marketing is a time-consuming and costly business. It makes good business sense for you to look for ways to reduce marketing spending or to increase the amount you are getting back from those expenditures. Read More

 

Demystifying Social ROI in B2B Marketing

When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. Read More

 

More Brains Than Budget? Steal These $0 Marketing Strategies.

Here’s what’s happening: These companies are marketing, but they’re doing it in a far more personal way. Read More

 

How Content Strategy and Content Marketing Are Separate But Connected

One of the things that I often discuss in workshops, and with CMI’s clients, is the distinct need for content strategy within the approach of content marketing. Read More

 

4 Basic Elements Of Successful Social Media Strategies

It’s a scary time, with new “grams” and “chats” popping up every month. But I’m convinced we are living in a revolutionizing era of business breakthrough akin to the land expansion of the 19th century and the Industrial Revolution. Read More

Posted in B2B marketing, Business, content marketing, Marketing, Professional service firm marketing, small business, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , , | Leave a Comment »

7 Twitter Tips You Need To Know Now

Posted by advantagemarketing on April 9, 2015

Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.

Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.

Is Twitter in your marketing tool kit? It should be. Twitter allows your company to gain more traffic, gather more leads, and generate more customers. Here are some tips from HubSpot to help you make full use of what Twitter has to offer:

1. Create a keyword searchable bio

In the bio section of your profile, include commonly searched terms and hashtags to increase the number of times that your page will show up in search results. This generates more traffic and makes your profile easier to access.

2. Use eye-catching images

Including images in your tweets will make them stand out and catch the attention of more users, generating more leads for your business. Most users scroll quickly through their timeline, and only stop to read the tweets that look interesting, so including a picture will drive more engagement from Twitter users. The ideal size for an image is 1024 x 512 pixels.

3. Include GIFs

For the same reasons as tip #2, including GIFs in your tweets will tremendously upgrade your Twitter arsenal. GIFs that are embedded into tweets are converted into MP4s and play automatically. This is another great way to catch the attention of potential leads.

4. Include hashtags related to your content

Having commonly searched hashtags will help your tweet to be seen in more search results, but it’s important to not be obnoxious about it. One or two simple hashtags included on each tweet is the perfect way to generate more traffic and reach a wider audience.

5. Keep tweets short

Keep it short and to the point. Tweets with 100-120 characters generate a lot more clicks and engagement than tweets with 140 characters. Most users only skim these tweets, so keep them as succinct as possible without sacrificing content.

6. Curate Twitter lists to segment users

Twitter Lists helps you to organize users into groups. This can best be used to build strategic connections by allowing you to sort users that you are most interested in engaging with. Twitter lists can be also used to follow a separate group of users from those you follow. This is a valuable resource for targeting the users that you want to reach out to.

7. Engage with your audience consistently

Keeping your tweets interesting is only half the battle. Keeping your tweets consistent is the key to gaining new leads. We recommend that you send around five tweets a day, to stay relevant and reach the widest audience possible.

Put these tips to work today to build your company’s Twitter presence and increase awareness of your brand.

Posted in brand building, content marketing, Marketing Strategy, Social media marketing, Twitter | Tagged: , , , , | 1 Comment »

Lead Generation and Trade Show Marketing for an IT Client

Posted by advantagemarketing on March 11, 2014

lead generation

Aujas, our California, New Jersey and India-based client, needed a lead generation and brand building strategy for the IBM Pulse conference and exhibit at the end of February. Teaming with their practice heads around the globe, Advantage Marketing brainstormed and developed their messaging, and then created display signage and service briefs to support their brand and promote their services.

We also ran Twitter and LinkedIn campaigns to promote their show presence. Aujas garnered well over 50 leads and lots of positive attention for their brand.

Thanks to Guiding Graphics for the design work and Graphic Marketing Group for printing – most of which was completed during one blizzard or another this February!

Need help with lead generation and brand strategies for trade shows or other marketing campaigns? Contact us for a complimentary initial consultation.

Posted in B2B marketing, brand building, Business, Consulting, lead generation, LinkedIn, Marketing, Marketing Strategy, Professional service firm marketing, trade shows, Traditional marketing, Twitter | Tagged: , , , , , , , , , , , , , , | Leave a Comment »

Demystifying Hashtags

Posted by advantagemarketing on November 26, 2013

demystifying hashtags

What are hashtags and why should businesses use them in their social media? Find out in this post.

“What is a hashtag and how do I use it?”

This is a question I often get during my Getting Started in Social Media talk. Here’s what you need to know about hashtags and how to use them effectively.

All hashtags start with the familiar ‘#’ which, to those of us who remember touch tone phones, is also known as the pound sign. According to Uriel Alvarado on the Intelligent HQ blog, they were cooked up by Twitter user Chris Messina in 2007 and later embraced by Twitter. Hashtags allow users to engage in real-time conversations. With hashtags, you can create topics and group your own tweets with others on a similar theme. The tags can also be used as a symbol of belonging to a group with the same interest or opinion. A popular – or trending – hashtag can also indicate that something is trendy, cool, or topical.

Social Media Sites Supporting Hashtags

Today hashtags are used on many social media channels, not just Twitter. The graphic below shows some of the sites that now support hashtags.

social media sites supporting hashtags

Why use a hashtag?

Hashtags can be useful even to those who aren’t social media wonks or pop culture enthusiasts. They can be used to publicize news, especially fast-breaking or urgent stories (think #ArabSpring, which broke on Twitter before the national media picked it up).

Businesses can use hashtags to advertise, promote an event, or start a conversation with customers and followers. Consumers can share positive or negative experiences with a company or brand via hashtags. The #loveVerizon and #hateATT hashtags are two recent examples of consumer experience sharing.

Using a hashtag in a social media update gives context and content to your post. For example, if you were participating in my Getting Started in Social Media talk at the American Appraisers Association National Conference in New York City, you might have posted this update to Twitter:

Learning a lot about using #SocialMedia for #marketing my appraisal practice from @LMKasprzak at the #NatlConf2013

Someone reading the above post would know you were at the conference and, more importantly, that you were learning something to help you advance your appraisal practice. The reader could also click on the #NatlConf2013 hashtag and see other posts about national conference events.

If you create a hashtag, you can register it on Hashtags.org, which also provides tracking. Twubs.com is another service that allows you to register and follow hashtags.  Although you can’t prevent others from using your hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event, says Rebecca Murtagh on the Search Engine Watch blog. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines, points out Murtagh.

Hashtags are also a great – and free! – research tool. If you want to know what your customers are talking about, what your competitors are doing, or how the media is treating a specific topic related to your product or service, track hashtags, says Murtagh. They are extremely useful in identifying the frequency and reach of topics, discussions, and tapping into audience sentiment.

Other ways businesses can use hashtags include:

  • Tracking mentions on the social web
  • Finding influencers engaged in a topic.
  • Attending a conference virtually and expanding your network with people in your industry
  • Branding a presentation, webinar or keynote speech
  • Participating in Twitter Chats on topics of interest or in your industry
  • Dealing with a crisis
  • Building a community around a brand
  • Extracting customer insights

Using Hashtags Effectively

Now that you understand what hashtags are and how they can be used, let’s turn to social media expert John Cade for some pointers on how to create an effective hashtag:

  1. Skip punctuation, spaces and hyphens. Your hashtag should read #artappraisalservices not #art-appraisal-services. Anything following the first punctuation mark will show up as text that is not clickable, and therefore is not actually part of the hashtag.
  2. Keep hashtags short. Shorter hashtags are easier to remember and are easier to type, especially on a smart phone.
  3. Use no more than 3 hashtags per post. More than three hashtags is considered spammy and can annoy your followers.
  4. Go with upper and lower case. #NatlConf2013 is much easier to read than #natlconf2103.
  5. Avoid redundancy. Another common mistake, says Cade, is posting a tweet that includes a hashtag of a word mentioned earlier in the tweet. For example, the tweet, “I really like blogging about appraising art. #appraisingart” is more effective when it’s written “I really like blogging about #appraisingart.”

Do you have more questions about hashtags? Ask away in the Comments section below.

Do you need help integrating social media into your firm’s marketing? Let’s talk! Sign up for a complimentary marketing assessment to get started.

Other posts you might be interested in:

Does Social Media Fit into Your Professional Service Firm’s Marketing Plan?

How Consulting Firms Are Tweeting, Using Social Media

Posted in B2B marketing, Business, Marketing, Professional service firm marketing, small business, Social media marketing, Traditional marketing, Twitter | Tagged: , , , , , , , , , | Leave a Comment »

Twitter’s Been Hacked. Don’t Leave Yourself at Risk

Posted by advantagemarketing on August 23, 2013

If you use social media sites, make sure you aren’t putting yourself at risk!

Twitter hacked

Take these steps to protect your social media accounts

Various media sources have reported that Twitter was recently breached and login credentials for 15,000 users have been leaked.  The leaked information included user IDs and associated tokens, which are used to connect Twitter accounts to third party applications.

If you have a personal Twitter account:

  • Change your password as soon as possible.
  • Consider updating your account settings to revoke third party application access.
  • If you use the same password to access other social media sites or emails accounts, change those passwords too.
  • Use different passwords and employ a complex password, that is, one that includes letters, numbers and symbols.

Be wary of suspicious emails asking you to supply a password or other information.  It may likely be a phishing attempt.

For more about phishing and scams, read Social Media’s Dark Side.

Posted in Business, Consulting, Management, Marketing, social media and phishing, Social media marketing, Twitter | Tagged: , , , , , | Leave a Comment »

How Businesses Can Take Advantage of Social Media

Posted by advantagemarketing on May 10, 2011

Discussing social media on WDVR FM

Technology Today host Rich Kazimir and I talked about how businesses can use social media to connect with customers

I was a guest last week on WDVR FM’s Technology Today radio broadcast. Host Rich Kazimir interviewed me about how small businesses can take advantage of social media. Here are some excerpts from our conversation.

Rich:  Can you start by telling us what social media is?

Loraine: The simplest way to look at social media is as a collection of tools for interacting online. That can be by posting content like photos or articles, or sending out short messages, called updates, to people who are following you. This is called social networking. The big social networking tools are Facebook, Twitter, YouTube, and LinkedIn. And, of course, blogging.

There are other tools that help you track and share content you like – that’s called social bookmarking. Social bookmarking tools include Reddit, Stumbled Upon and Digg.

For business owners, social media is a great way offer valuable content that engages prospects and customers.

Rich: So if you had to summarize social media in a few words, you’d say…

Loraine: It’s a collection of tools that enable business owners to interact with their clients and prospects online.

Rich: How should business owners be thinking about social media?

Loraine: Business owners need to understand that social media is a conversation; it’s not a one-way push of their company’s advertising message. They need to think of it like a cocktail party – how you’d join a conversation when you walk in to the party. You wouldn’t just barge in and start talking. You’d listen – comment – ask a question – then offer your opinion.

The best way to use social media is to integrate it with your company’s other marketing tactics – like your website, trade show, or public speaking engagements.

Rich: Where should a business owner focus, especially when they’re getting started?

Loraine: First, owners need to understand that social media is content driven, and they need to have good content to contribute to the conversation.  So they need to start with a plan for developing content and what content they will use.

Owners should also realize that they don’t need to be on every social networking site. They can start by finding out where their customers and prospects are – then that’s where they need focus their efforts. It’s a good reason to give clients a call and ask them, are they reading blogs? Posting tweets?

Once owners know where their customers are, then they can go ahead and set up their own accounts on these applications – whether it’s Twitter or Facebook or another app. It’s free to set up accounts and if the owner is reasonably comfortable around email and the Internet, then they should be able to learn these apps pretty quickly. All the apps have online tutorials which make learning them a bit easier.

Rich: Can you give our audience some examples of companies who are using social media effectively?

Loraine: I’ve seen both large and small businesses use social media effectively as part of their marketing. Comcast mines Twitter for customer service issues and then responds fairly quickly… Office Depot just started a contest that integrated Facebook with email marketing – it’s their 2011 Official Small Business of NASCAR contest. This is targeted at growing their small business customer base.

A couple small businesses I’ve seen would be WebUndies.com – one of my clients – who is working on integrating their current email marketing with Facebook and Twitter to grow their customer base. I also work with an IT security startup – Aujas – and they are using an electronic newsletter, website, WordPress blog, as well as a white paper marketing campaign and industry trade shows.

Rich: I’ve seen businesses start to use social media, but then they seem to lose momentum and stop putting out new content. How can businesses stick with it?

Loraine: Losing momentum is a big problem, especially when a business owner has so much else on their plate. One thing an owner can do is see what content they already have developed for their business and repurpose it. For example, a how-to manual or a non-confidential email to a customer can be the basis for great blog posts.

It’s also perfectly ok to hire knowledgeable content developers who will work with you to develop your message – to write blog posts or tweets.

Rich: Aren’t there also tools that can help a business owner with social media – like Tweet Deck? Can you talk about those?

Loraine: Tweet Deck, Social Oomph, Hoot Suite are all great tools for helping an owner schedule and promote their content through Twitter, LinkedIn and Facebook. They’re all free tools too – some have premium paid subscriptions, but the free accounts work well.  These tools also have online tutorials, which can be a big help.

Rich: What would you recommend as the starting point for the small business owner listening tonight?

Loraine: Definitely start by asking your customers what social media they’re using. Learn those tools and get your company profiles set up. Then you can see what content you already have that you can repurpose. You’ll be off and running.

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Posted in Business, LinkedIn, Marketing, Social media marketing, Twitter | Tagged: , , , , | 2 Comments »

7 Ways to Make Twitter Work for You Right Now

Posted by advantagemarketing on February 23, 2011

Audience engagement is the goal of these 7 easy to use Twitter tips

By Loraine Kasprzak, MBA

Here are 7 of the tips I’m sharing now with Advantage Marketing clients for getting more out of Twitter – whether it be more newsletter subscribers, blog readers, Facebook “likes”, or face-to-face meetings. 

  • Set up an automatic direct message (“DM”) so that when someone follows you on Twitter, they get a link to your newsletter, blog, Facebook page, or website.

Here’s what  @AtlNonProfitPro uses:

Thanks for following Atlanta NonProfit Professionals. Join us for our monthly Career Growth and Social Networking events held all over Atlanta

And @DebBC’s:

Thanks for following! Looking forward to connecting with you! Stop by and become a fan on FB http://www.facebook.com/womenentrepre

  • Use a service such as HootSuite or TweetDeck to schedule your tweets. Then set up a monthly Tweet that says, “Hey! Have you signed up for our newsletter…” or whatever action you want followers to take.
  • Retweet. Even if you don’t have the time to create your own tweets, retweeting shows you are an active part of the community, and not just pushing your own agenda. Retweeting also has the happy consequence of getting others’ followers to follow you.
  • Tweet and retweet more frequently. The more you show up in your followers’ tweet streams, the more top-of-mind you are. 3-6 tweets/retweets per day is something you can more than likely fit into your busy schedule.
  • Add relevant photos to your tweets. Research has shown that Tweets with photos attached can boost engagement.
  • Register your Twitter account with Listorious. This service is free, and it allows people to find and follow you more easily on Twitter based on the keywords you select.
  • Set up your Twitter profile – don’t leave this real estate empty – and populate it with relevant keywords. Be sure to include a photo and your website or blog URL. Your profile helps people decide if they want to follow you.

Pressed for time? Advantage Marketing consultants can get you set up on social media tools like Twitter and help you create valuable content to share. Contact Advantage Marketing today.

 

Posted in B2B marketing, Business, Marketing, Social media marketing, Twitter | Tagged: , , , , | 4 Comments »

Do You Speak Twitter? Top 10 Twitter Terms You Should Know

Posted by advantagemarketing on October 5, 2010

Twitter screen shot

An example of a Twitter timeline

By Loraine Kasprzak, MBA

If you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put to use quickly, and is helpful for sharing news about your company and establishing your brand.

As a neweeter – that is, someone new to Twitter – you’ll want to know some of the more important Twitterspeak terms before you get started. Here are my picks for the top 10 Twitter terms you need to know:

  1. Tweeting – the act of posting your 140-character message (“tweet”) on Twitter
  2. Tweeter or twitterer – a user of Twitter. You need to register for a free Twitter account to be able to use the service.
  3. Twitter timeline – a stream of tweets that are displayed on a user’s computer screen or mobile device. These are posts from tweeters whom the user has chosen to follow.
  4. Followers – those who get your tweets in their Twitter timeline. While some social media gurus say the more followers the better, I believe having a dozen or so of the right followers can be just as effective for building your brand and promoting your company.
  5. Retweet (RT) – when you repost someone else’s informative, valuable tweet to share it with your followers. Retweeting is one of the best ways to show you are engaged in the Twitter community.
  6. Tweet-back – bringing a previous tweet conversation or reference back into the current conversation
  7. Hashtag – when you add a ‘#’ – which is called a hashtag – to a word or term in your tweet, it adds the tweet to a category that is searchable in Twitter. Using #marketing in a tweet, for example, means that post will be found by anyone searching on the keyword “marketing”.
  8. Drive-by-tweet – a quick post between tasks
  9. Non-tweep – someone who doesn’t understand or use Twitter

And here are three more just for fun:

twitter-fail-whale

You’ll see the Fail Whale when Twitter crashes

  1. Ashton Kutcher – your kids will be impressed that you know Ashton Kutcher, besides being Demi Moore’s husband, is a social media guru wildly popular on Twitter. At last count, he had over 5.8 million followers.
  2. Tweeterboxes – twitterers who tweet too much (see Ashton Kutcher).
  3. Tweeps – Twitter people who follow each other from one social network site to another.

Thanks to Mashable, which was the source for some of these definitions. For a more extensive list, check out their Twitterspeak article.

What are some other words or phrases that business owners who are new to Twitter should know? Share your thoughts in the Comment section below.

Posted in Social media marketing, Twitter | Tagged: , , , | 4 Comments »

 
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