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Posts Tagged ‘website design’

Is Your Business Missing out on Mobile?

Posted by advantagemarketing on December 27, 2016

Business People Working Technology Devices Cocnept

I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.”

While referrals are a very important way to maintain your business, you still need to have a website optimized for mobile to support lead generation that will help grow your business. The Managing Technology column in the Wall Street Journal recently discussed the need for a mobile-friendly website:

Consumers are ditching their desktops and buying on mobile phones. But a lot of businesses aren’t making it easy for them — according to RBC Capital Markets, only 33% of small businesses have their websites optimized for mobile. This can become a nightmare for customers: “More often than not, people start on their phones,” says John Scheer, founding partner of Herman-Scheer, “If you have to pinch and zoom to find the address or phone number, that’s not an easy user experience. People are more likely to leave that site.”

So how can you design a mobile site that’s a dream come true? Keeping these two simple tips in mind can make your mobile site a pleasure to use and drive more sales:

The User Comes First

The customer is always right, and your website is no exception, according to the WSJ. “You should design around the user experience as opposed to what you want the customer experience to be,” says Luke Wroblewski, a product director at Google.

Looking at how people actually use your site is crucial to its design: What features are people always hunting for? Are any sections of your website particularly frustrating? You may think users will prefer complex features or assume they are browsing on big monitors, but that’s not always true. Ask someone try out your website on a few different devices, and observe where they have difficulties. Try to alleviate those difficulties when you’re making changes to your site.

 Everything Up Front

Experts advise keeping things simple and giving customers what they want the moment they land on your page. A restaurant, for example, should make its contact information and a dinner reservation form some of the first things users see when they enter the website. If your landing page contains all the essentials without being cluttered, mobile users will be much more likely to use your website.

Some helpful additions to every mobile site are:

  • One-click contests and promotions to engage customers
  • Clickable phone numbers that will trigger a call
  • Large font sizes and a simple navigation bar

With the growing flood of mobile users, every business needs a good mobile site. Keeping important information up front and taking into account user experience can make your site a pleasure to use and drive sales. Many businesses are missing out on mobile — make sure yours isn’t too.

Need Help with Your Website?

Contact us if you need help with your website. The Advantage Marketing team is expert at creating mobile-friendly sites with the right content to drive lead generation.

 

Source: “Missing Out on Mobile,” by Dennis Nishi, Managing Technology; Wall Street Journal, 11-21-16.

 

Posted in Business, lead generation, sales and marketing, small business, Traditional marketing, Website, Word of mouth marketing | Tagged: , , , | Leave a Comment »

5 of the Biggest SEO Myths

Posted by advantagemarketing on April 22, 2015

seo-mythsSEO, also known as Search Engine Optimization, is a big deal if you want to drive traffic to your website. But, according to HubSpot, there seem to be many myths around that can undermine your optimization efforts and may even affect how your rank in major search engines such as Google.

Don’t fall prey to these SEO myths:

1. More links are better than more content

Should you invest in link building or in generating content such as blog posts or webpages? Companies too often focus on the quantity of links to their site, rather than the quality of their site’s content.  Your website’s focus should be on having relevant, quality content, so that others will want to link to it over time.

2. SEO is all about ranking

While studies have shown that most searchers prefer to click the first three search results, first-page ranking is not the prize it used to be. According to HubSpot, other studies have shown that on subsequent pages, being listed toward the top of the page gets you similar click behavior. The bottom line here? First page ranking matters less than you think. It’s more important to provide content that is useful to your readers, so that when they click through to your site, they stay and share your content.

3.  Keyword optimization is the key to SEO

While keywords have always been an important part of Internet searches, Google no longer exactly matches keywords typed into the search box to the keywords on a webpage. Instead, it searches for the intent behind the keywords used, so that it can provide relevant, high-quality content. This means that search engines won’t punish your website for not having enough exact keywords, but you will be if you overuse keywords.

4.  My homepage needs a lot of content

Your homepage is the gateway to your business. You don’t want it to be littered with content, but you also do not want to have a barren homepage with little to no information. Your homepage should describe who you are, what you do, where you are located, and what visitors should do next. Anything more than this can overwhelm users.

5.  My website doesn’t need to be mobile-friendly

Many website owners think their websites are only viewed on laptops and desktop computers. The fact is, more websites than ever are viewed on mobile devices such as tablets and smart phones. To reflect this trend, Google instituted a new algorithm on April 21, which uses the mobile-friendliness of your website as a ranking signal. Talk to your website developer. If your site is not mobile friendly, your developer should put a plan in place for fixing it right away.

Posted in brand building, Business, Internet business, Marketing, Social media marketing | Tagged: , , , , , , , , , | 2 Comments »

 
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