The Marketing Advantage

Connecting You with Your Customers

Posts Tagged ‘YouTube’

5 Videos to Improve Your Networking Skills in the New Year

Posted by advantagemarketing on January 5, 2017

Casual Catering Discussion Meeting Colleagues Concept

Is your new year’s resolution to improve your networking skills? These 5 videos will help you establish lasting connections and get the most out of networking events.

How to Introduce Yourself Quickly

At networking events, you often have to introduce yourself in 10 seconds or less.This might sound easy, but many people stumble over this short introduction.  This video offers some good tips that will enable you to leave a great impression quickly. Watch Now

How to Start a Conversation

Nobody likes uncomfortable moments, especially at a networking event. Here are a few tips to kickstart a conversation and avoid uncomfortable silences with those you meet. Watch Now

7 Tips for Effective Networking

Networking goes far beyond just meeting people. Effective networking means establishing meaningful relationships with potential clients. Here are seven helpful tips that will help you after the initial meeting. Watch Now

10 Great Questions to Ask at Networking Events

Getting people to open up to you is a great first step to networking with them, but to make a stronger connection you need to keep them talking. Here are 10 questions to ask that will help you establish meaningful connections with those you meet. Watch Now

How to Make a Great First Impression

Did you know that people remember the way that you made them feel instead of the words that you actually said? To make a great first impression, it’s important to prepare yourself with positive thoughts before you even meet your first connection. In this video, you will learn how to do just that. Watch Now

Posted in B2B marketing, Business, lead generation, Networking, small business, Traditional marketing | Tagged: , , , , | Leave a Comment »

5 Marketing Trends that Matter – Part 2

Posted by advantagemarketing on July 26, 2012

In the previous post, we looked at hot marketing trend #1 – Use Stories to Cut the Clutter –  presented by expert panelists at the NJ MarComm Summer Networking Event.  Here are a two more of today’s most important marketing trends that were revealed during the discussion:

Trend #2 Winning the Moments that Matter

When my sister-in-law KK and I get together, one of us will eventually say, “I wonder about…” or, “I can’t remember where I saw it, but…” at which point she’ll say, “Wait! I’ll Google it,” and whip out her smart phone.

Traditional sales & marketing funnel

If this is what you think your company’s sales & marketing funnel looks like today – you’re wrong.

KK is a perfect example of what NJ MarCom panelist David Blair, a Google digital marketing solutions executive, described as “a monumental shift in behavior,” one in which people are increasingly online to find information and solutions. He presented these statistics:

  • One-third of media consumption is online
  • Over 1 billion searches are conducted every day
  • 72 hours of video are uploaded every minute to YouTube
  • 400% increase in mobile searches in the last year
  • 71% of web users watch online video
  • 39% of web users spend 1-5 hours watching video
  • YouTube is the #2 search engine
  • YouTube is inherently social: people share videos as well as make them

What this means, said David, is that the old way of marketing is completely obsolete. The traditional sales and marketing funnel is now twisted. There are many more touch points where you need to have a presence, engage your audience, but not constantly push your message.

People are not only looking online for information, they’re looking for insight, inspiration, empathy, and a solution. To make the web work for you, you need to connect with your audience at the right time, at the right place, and with the right message.  At Google, they call this “winning the moments that matter.” What this means is that your communication pathways have to be well thought out and you need to actively orchestrate connections across key touch points.

Trend #3: Customers Are in Control

If it’s so easy to look things up – just Google it, like KK does – what is getting lost? Retention, said David, and comprehension of what we marketers would like the audience to understand. The control is in the customers’ hands, not ours.

Listen to your customers

Listen to your customers, then create stories that lead to conversations.

Search comes first, before purchase – so, for starters, you need good search engine optimization (SEO). But you also need to look at where the communities are who are interested in your products or services. Segment these communities, look at each segment’s behavior and then put yourself in that segment’s mindset. Think about what you want community members to do with the information you’re providing. Then tell stories to start the conversation with that community.

The key here, noted David, is that organizations need to listen to the community and then start the conversation.

The Marketing Advantage Takeaway: You need to understand your customer’s buying process in depth and know where they’re getting their information. What do people need to see or read from you and when? In the Marketing Advantage post, Letting Customers Have Their Say, you’ll find tactics for starting the conversation and listening to your customers.

Like what you’re reading? Subscribe and get The Marketing Advantage by email. Just click on the Subscribe today! link in the right sidebar.

Posted in B2B marketing, Business, Marketing, Marketing Trends, Professional service firm marketing, small business, Traditional marketing | Tagged: , , , , , , | 1 Comment »

 
%d bloggers like this: